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Swapcard

Enterprise Sales Manager (Germany) — Exhibitions

Swapcard, Germantown, Ohio, United States

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Overview Swapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that's why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.

What You Will Be Doing

Activate your Messe network to open doors with exhibition organisers and Tier-1 exhibitors; secure warm introductions to show directors, exhibitor sales leads, and commercial heads across major German fairs

Territory mapping of organiser groups and exhibitor accounts; keep CRM and account plans crisp, and coordinate resources to deliver on client goals

Outbound & pipeline development with credibility-led relationship building—grounded in an understanding of organiser/exhibitor objectives and show economics

Market education & evangelism: share best practices, trends and benchmarks aligned to Swapcard’s solutions; represent us at key industry events and fairs

Value-led selling: uncover and interpret prospect needs; align solutions to business outcomes (revenue, exhibitor satisfaction, data, operations) rather than features

Sales excellence: adopt and evolve best practices; leverage systems for efficiency while delivering standout buying experiences

Product & ecosystem fluency: develop strong working knowledge of Swapcard, event-tech stacks, and organiser workflows (exhibitor sales, operations, marketing)

Forecasting & deal hygiene: maintain reliable forecasts and transparent deal reviews; build references and feed actionable inputs to the roadmap

Travel in DACH/Germany to be on-site with organisers and at key shows

Your Profile

7+ years in SaaS or B2B solutions sales, closing enterprise deals

3+ years in the Event/Exhibition industry, with direct experience selling to or working within Messe organisers

Proven, current network in Germany’s exhibition ecosystem—you can name and reach show leaders and exhibitor sales teams of the German exhibition organisers (Messes)

Track record of quota attainment in fast-paced environments; skilled in advanced discovery, multi-threading, and negotiation

Executive presence & C-level access: comfortable engaging CEOs/MDs, portfolio directors, and commercial heads at organisers and large exhibitors

Exceptional communication (written, storytelling, presenting) and phone/video comfort

Fluent in German and English; additional languages a plus

Tool-savvy, process-minded, and proactive about improving workflows

Startup mindset: curious, resourceful, optimistic; bias to action and learning

Strong plus (nice to have)

Prior employment at a German Messe organiser (or closely affiliated subsidiary/brand) or at a leading service provider selling into organisers

Active participation in industry bodies (e.g., AUMA, UFI) or regular attendance at major German shows (e.g., Hannover, IFA, Gamescom, MEDICA, BAU)

Case studies selling event-tech, data/marketing solutions, or sponsorship/exhibitor revenue tools to organisers/exhibitors

How We’ll Measure Success

New logo wins with German organisers and strategic exhibitor accounts

Speed and quality of warm-intro pipeline sourced via your network

Accurate forecasting and referenceable deployments

Clear, repeatable playbooks for the German exhibition market

Swapcard’s Interview process Our thorough interview process aims to identify exceptional talent to advance our mission while offering you a chance to explore your career potential at Swapcard.

Screening Interview with a recruiter from our people team

A remote exercise to demonstrate and assess your skills

Manager review with your future reporting manager

Leadership review with one of our department leaders

Reference check conducted by our people team

Offer

Values

Curious : We ask questions, try new things and take risks. We learn from one another and see mistakes as opportunities to grow—what matters most is how we react and learn from them. Innovation thrives when curiosity drives.

Value-Driven : At Swapcard, we focus on making each decision count by prioritising outcomes that create meaningful value for our customers, team members, and partners.

Human : Being human means fostering empathy, openness, and diversity to create a caring and collaborative community. We’re driven by a strong team spirit and a shared goal of building meaningful connections.

Resilient : We embrace challenges with optimism, creativity, and adaptability, constantly seeking innovative solutions and opportunities for growth.

Ownership : We take responsibility and are accountable for our actions, driving success through initiative, trust, and accountability. True ownership means more than just completing tasks; it is about being proactive and fostering a culture of trust.

Benefits

International team with 40+ nationalities

Remote-first policy with headquarters in Paris

Thriving startup with career growth opportunities

Open-minded culture that appreciates differences

Feedback-driven, supportive & curious team with a DIY mindset

Generous Paid Time Off

Remote perks designed to optimize your working experience

In-person social gatherings to celebrate our achievements

Health insurance contribution paid by Swapcard

Work-from-home budget and equipment allowance

Co-working space budget for remote work

Learning budget to develop new and existing skills

Mental health care initiatives to support well-being

Equal Opportunity Swapcard is committed to upholding equal employment practices and making merit-based employment decisions. We welcome individuals from all backgrounds, abilities, and experiences to apply, regardless of race, nationality, religion, sexual orientation, gender identity, pregnancy status, age, marital status, or veteran status.

Employment type: Full-time | Seniority level: Not Applicable | Job function: Sales and Business Development | Industries: Software Development

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