CMC North America
Overview
CMC Lift North America (CMC Lift NA) is the North American arm of CMC, a global manufacturer of premium spider lifts and aerial work platforms. We support rental houses, arborists, facility maintenance, utilities, and specialty contractors with innovative, compact lift solutions, consultative sales, technical training, and responsive after-sales support across the U.S. and Canada.
We enable our customers to grow their businesses by offering high-quality, specialized aerial lift products backed with first-class customer experience. Our sales team are experts in capital equipment sales and trusted partners in industries like tree care, rental, utilities, and construction.
The Job The Regional Sales Manager’s primary job is to own full-cycle sales across a multi-state West territory: Colorado, Utah, Nevada, California, Oregon, Washington, Idaho, Montana, Wyoming, Alaska, Hawaii, and Western Canada. The role includes building and executing a territory plan, developing new business, nurturing existing accounts, and conducting on-site product demonstrations by safely towing and operating CMC spider lifts. Expect travel 2–3 weeks per month to visit customers, dealers, and events.
Responsibilities
Own the complete sales cycle within the West territory, from prospecting to close.
Build and execute a quarterly territory plan including pipeline, demos, orders, and revenue goals.
Prospect, qualify, and develop opportunities via outbound, referrals, events, and digital leads.
Conduct needs assessments; deliver tailored proposals and negotiate within guidelines.
Manage and report on pipeline, forecasts, and competitive intelligence using CRM.
Recruit, onboard, and support dealers/distributors; conduct joint pipeline reviews and co-marketing.
Safely tow, transport, and operate spider lifts for on-site demos, trainings, and customer events.
Deliver and familiarize customers with equipment, including coordinating MEWP training sessions.
Collaborate cross-functionally with service, marketing, and operations to ensure customer success.
Capture and communicate voice-of-customer feedback to inform improvements.
Uphold company standards for safety, compliance, and customer experience.
Travel out of territory as needed for training, trade shows, and industry meetings.
Required Qualifications
4–7+ years of B2B capital equipment sales experience (preferred in construction/rental, arborist, or access equipment) or bachelor’s degree in a related field with relevant sales background.
Proven ability to manage multi-state territories and consistently meet/exceed targets.
Hands-on technical selling skills and comfort operating aerial lifts.
Valid driver’s license with clean record; capable of towing and maneuvering a truck/trailer.
Strong CRM proficiency (Salesforce/HubSpot) and presentation skills.
Excellent communication, negotiation, organizational, and time management skills.
Self-motivated, collaborative, and customer-service oriented.
Must reside in or be able to relocate to the West region.
Desired Qualifications
Experience in tree care, rental, or hydraulic machinery.
Certified MEWP operator or willingness to obtain (IPAF certification a plus).
Class A or B driver’s license.
English/Spanish bilingual a plus.
Ability to adapt in dynamic jobsite and demo environments.
Benefits
Competitive base salary plus commission.
Company vehicle for towing; trailer/equipment for demos; required safety gear.
Phone, laptop, CRM access, marketing collateral, and ongoing product training.
8 paid holidays, 3 Floating Holidays
40 hours of Wellbeing Time Off
15 days PTO per year.
401(k) with company match options.
Health, dental and vision benefits options
FSA; Critical Illness, Hospital Indemnity and Accident Insurance
Company-paid life insurance and supplemental options.
Pet insurance.
Tuition reimbursement (approval required).
CMC Lift North America is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Incentive Plan
Target Bonus: 100% of base salary, paid quarterly (25% each quarter)
Bonus Weighting:
50% Individual Goals (territory plan execution, pipeline, revenue)
20% Team Goals (regional sales performance and collaboration)
15% Quarterly Focus Initiatives (priority business objectives identified by leadership)
15% Customer Engagement (demos, trainings, relationship-building, and customer satisfaction feedback)
Our incentive plan rewards not only sales performance but also teamwork, customer engagement, and contributions to quarterly business priorities.
Seniority level Mid-Senior level
Employment type Full-time
Job function
Sales and Business Development
Industries: Machinery Manufacturing
Referrals increase your chances of interviewing at CMC North America by 2x
Location Boulder, CO
Recent job postings Director, Regional Sales-Enterprise Public Sector West — Denver, CO
Note: This description reflects the current job listing and is subject to change.
#J-18808-Ljbffr
We enable our customers to grow their businesses by offering high-quality, specialized aerial lift products backed with first-class customer experience. Our sales team are experts in capital equipment sales and trusted partners in industries like tree care, rental, utilities, and construction.
The Job The Regional Sales Manager’s primary job is to own full-cycle sales across a multi-state West territory: Colorado, Utah, Nevada, California, Oregon, Washington, Idaho, Montana, Wyoming, Alaska, Hawaii, and Western Canada. The role includes building and executing a territory plan, developing new business, nurturing existing accounts, and conducting on-site product demonstrations by safely towing and operating CMC spider lifts. Expect travel 2–3 weeks per month to visit customers, dealers, and events.
Responsibilities
Own the complete sales cycle within the West territory, from prospecting to close.
Build and execute a quarterly territory plan including pipeline, demos, orders, and revenue goals.
Prospect, qualify, and develop opportunities via outbound, referrals, events, and digital leads.
Conduct needs assessments; deliver tailored proposals and negotiate within guidelines.
Manage and report on pipeline, forecasts, and competitive intelligence using CRM.
Recruit, onboard, and support dealers/distributors; conduct joint pipeline reviews and co-marketing.
Safely tow, transport, and operate spider lifts for on-site demos, trainings, and customer events.
Deliver and familiarize customers with equipment, including coordinating MEWP training sessions.
Collaborate cross-functionally with service, marketing, and operations to ensure customer success.
Capture and communicate voice-of-customer feedback to inform improvements.
Uphold company standards for safety, compliance, and customer experience.
Travel out of territory as needed for training, trade shows, and industry meetings.
Required Qualifications
4–7+ years of B2B capital equipment sales experience (preferred in construction/rental, arborist, or access equipment) or bachelor’s degree in a related field with relevant sales background.
Proven ability to manage multi-state territories and consistently meet/exceed targets.
Hands-on technical selling skills and comfort operating aerial lifts.
Valid driver’s license with clean record; capable of towing and maneuvering a truck/trailer.
Strong CRM proficiency (Salesforce/HubSpot) and presentation skills.
Excellent communication, negotiation, organizational, and time management skills.
Self-motivated, collaborative, and customer-service oriented.
Must reside in or be able to relocate to the West region.
Desired Qualifications
Experience in tree care, rental, or hydraulic machinery.
Certified MEWP operator or willingness to obtain (IPAF certification a plus).
Class A or B driver’s license.
English/Spanish bilingual a plus.
Ability to adapt in dynamic jobsite and demo environments.
Benefits
Competitive base salary plus commission.
Company vehicle for towing; trailer/equipment for demos; required safety gear.
Phone, laptop, CRM access, marketing collateral, and ongoing product training.
8 paid holidays, 3 Floating Holidays
40 hours of Wellbeing Time Off
15 days PTO per year.
401(k) with company match options.
Health, dental and vision benefits options
FSA; Critical Illness, Hospital Indemnity and Accident Insurance
Company-paid life insurance and supplemental options.
Pet insurance.
Tuition reimbursement (approval required).
CMC Lift North America is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Incentive Plan
Target Bonus: 100% of base salary, paid quarterly (25% each quarter)
Bonus Weighting:
50% Individual Goals (territory plan execution, pipeline, revenue)
20% Team Goals (regional sales performance and collaboration)
15% Quarterly Focus Initiatives (priority business objectives identified by leadership)
15% Customer Engagement (demos, trainings, relationship-building, and customer satisfaction feedback)
Our incentive plan rewards not only sales performance but also teamwork, customer engagement, and contributions to quarterly business priorities.
Seniority level Mid-Senior level
Employment type Full-time
Job function
Sales and Business Development
Industries: Machinery Manufacturing
Referrals increase your chances of interviewing at CMC North America by 2x
Location Boulder, CO
Recent job postings Director, Regional Sales-Enterprise Public Sector West — Denver, CO
Note: This description reflects the current job listing and is subject to change.
#J-18808-Ljbffr