ID.me
Senior Product Marketing Manager, Identity Verification & Authentication Experie
ID.me, Mountain View, California, United States, 94039
Senior Product Marketing Manager, Identity Verification & Authentication Experiences
Mountain View, California, United States
Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.
Role Overview ID.me is seeking a Senior Product Marketing Manager, Identity Verification and Authentication Experiences to lead the go‑to‑market strategy, positioning, and lifecycle marketing for ID.me’s core identity products — including our identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next‑generation call center authentication solutions. This role is responsible for connecting how ID.me’s verification technologies create value for both our enterprise customers and our members, ensuring that every experience reflects trust, accessibility, and security. You’ll define how ID.me’s identity verification and authentication experiences are positioned in the market, lead go‑to‑market execution for new capabilities, and partner cross‑functionally to ensure our solutions meet both compliance standards and member expectations for ease and confidence. This is a B2B2C role that sits at the intersection of enterprise value and consumer experience — ideal for a marketer who can move seamlessly between enterprise positioning and member empathy, backed by insights that drive adoption and engagement.
Location:
Mountain View, CA (full‑time in‑office)
Responsibilities
Define the product marketing strategy for ID.me’s identity verification and authentication products, aligning with enterprise customer needs and member expectations.
Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification.
Translate market and member insights into narratives that influence product direction and go‑to‑market priorities.
Lead end‑to‑end go‑to‑market planning for new verification and authentication features — from face authentication to biometric recovery and call center identity verification.
Collaborate with Demand Generation, Growth, and Sales to drive awareness and adoption across both enterprise and member audiences.
Develop storytelling frameworks and enablement materials that bring ID.me’s identity verification leadership to life — emphasizing trust, ease, and innovation.
Ensure all marketing content aligns with compliance and privacy standards while maintaining clear, human‑centered communication.
Conduct research to understand ICP buying behavior and member experiences — translating findings into actionable recommendations.
Synthesize enterprise buyer insights, market trends, and competitive intelligence to identify emerging opportunities in identity proofing and authentication.
Represent both the member and the enterprise customer in cross‑functional discussions — ensuring ID.me’s solutions meet the needs of both with clarity and confidence.
Create go‑to‑market and enablement assets (pitch decks, product briefs, demo narratives) to help Sales and Partner teams communicate ID.me’s value in secure identity verification.
Collaborate with Customer Success to develop adoption and retention strategies for enterprise customers deploying ID.me’s verification workflows.
Equip go‑to‑market teams with messaging, case studies, and success stories that demonstrate the impact of trusted identity experiences.
Key Performance Indicators
Market Adoption: Growth in enterprise sales and deployments.
Pipeline Health: Product‑attributed opportunities, win rates, and influenced revenue.
Sales Enablement Impact: Utilization and effectiveness of enablement materials.
Retention & Expansion: Renewals and upsell success within key verticals.
Engagement: Member completion rates, satisfaction, and trust scores.
Market Awareness: Share of voice and thought leadership in verification and authentication.
Qualifications
8–10 years of experience in B2B or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software.
Proven success developing go‑to‑market strategies that bridge enterprise and consumer audiences (B2B2C).
Experience positioning products that integrate biometrics, authentication, or identity verification technologies.
Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.
Data‑driven mindset with experience setting and measuring marketing KPIs.
Demonstrated ability to influence cross‑functional teams and executive stakeholders.
Curiosity about how trust, compliance, and authentication technologies create business value.
Thrives in a fast‑paced, mission‑driven, high‑growth environment.
Salary & Benefits Pay Range:
$200,000 - $243,000 USD
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
Benefits include comprehensive medical, dental, vision, health savings account, flexible spending accounts, life insurance, 401(k) with company match, parental leave, unlimited paid time off (subject to policy), short and long‑term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Equal Employment Opportunity ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Employee Resources:
ID.me participates in E‑Verify.
#J-18808-Ljbffr
Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.
Role Overview ID.me is seeking a Senior Product Marketing Manager, Identity Verification and Authentication Experiences to lead the go‑to‑market strategy, positioning, and lifecycle marketing for ID.me’s core identity products — including our identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next‑generation call center authentication solutions. This role is responsible for connecting how ID.me’s verification technologies create value for both our enterprise customers and our members, ensuring that every experience reflects trust, accessibility, and security. You’ll define how ID.me’s identity verification and authentication experiences are positioned in the market, lead go‑to‑market execution for new capabilities, and partner cross‑functionally to ensure our solutions meet both compliance standards and member expectations for ease and confidence. This is a B2B2C role that sits at the intersection of enterprise value and consumer experience — ideal for a marketer who can move seamlessly between enterprise positioning and member empathy, backed by insights that drive adoption and engagement.
Location:
Mountain View, CA (full‑time in‑office)
Responsibilities
Define the product marketing strategy for ID.me’s identity verification and authentication products, aligning with enterprise customer needs and member expectations.
Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification.
Translate market and member insights into narratives that influence product direction and go‑to‑market priorities.
Lead end‑to‑end go‑to‑market planning for new verification and authentication features — from face authentication to biometric recovery and call center identity verification.
Collaborate with Demand Generation, Growth, and Sales to drive awareness and adoption across both enterprise and member audiences.
Develop storytelling frameworks and enablement materials that bring ID.me’s identity verification leadership to life — emphasizing trust, ease, and innovation.
Ensure all marketing content aligns with compliance and privacy standards while maintaining clear, human‑centered communication.
Conduct research to understand ICP buying behavior and member experiences — translating findings into actionable recommendations.
Synthesize enterprise buyer insights, market trends, and competitive intelligence to identify emerging opportunities in identity proofing and authentication.
Represent both the member and the enterprise customer in cross‑functional discussions — ensuring ID.me’s solutions meet the needs of both with clarity and confidence.
Create go‑to‑market and enablement assets (pitch decks, product briefs, demo narratives) to help Sales and Partner teams communicate ID.me’s value in secure identity verification.
Collaborate with Customer Success to develop adoption and retention strategies for enterprise customers deploying ID.me’s verification workflows.
Equip go‑to‑market teams with messaging, case studies, and success stories that demonstrate the impact of trusted identity experiences.
Key Performance Indicators
Market Adoption: Growth in enterprise sales and deployments.
Pipeline Health: Product‑attributed opportunities, win rates, and influenced revenue.
Sales Enablement Impact: Utilization and effectiveness of enablement materials.
Retention & Expansion: Renewals and upsell success within key verticals.
Engagement: Member completion rates, satisfaction, and trust scores.
Market Awareness: Share of voice and thought leadership in verification and authentication.
Qualifications
8–10 years of experience in B2B or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software.
Proven success developing go‑to‑market strategies that bridge enterprise and consumer audiences (B2B2C).
Experience positioning products that integrate biometrics, authentication, or identity verification technologies.
Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.
Data‑driven mindset with experience setting and measuring marketing KPIs.
Demonstrated ability to influence cross‑functional teams and executive stakeholders.
Curiosity about how trust, compliance, and authentication technologies create business value.
Thrives in a fast‑paced, mission‑driven, high‑growth environment.
Salary & Benefits Pay Range:
$200,000 - $243,000 USD
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
Benefits include comprehensive medical, dental, vision, health savings account, flexible spending accounts, life insurance, 401(k) with company match, parental leave, unlimited paid time off (subject to policy), short and long‑term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Equal Employment Opportunity ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Employee Resources:
ID.me participates in E‑Verify.
#J-18808-Ljbffr