Graceland University
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Executive Director of Marketing
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Graceland University The Executive Director of Marketing supports Graceland University’s mission by leading the implementation of marketing strategies that strengthen brand awareness, driving student enrollment by partnering with key academic areas to promote programs and degrees and designing products to enhance engagement with alumni and donors. The position manages the university’s marketing operations, creative projects, and digital initiatives in close collaboration with Admissions, Advancement, Athletics, Academics, and other university partners. This role translates strategic priorities into actionable marketing and communications plans that elevate Graceland’s visibility and reputation while maintaining a consistent, compelling brand voice. PRIMARY RESPONSIBILITIES
Marketing & Communications Execution
Implement integrated marketing campaigns across digital, print, and social media channels to support student recruitment, fundraising, and institutional visibility. Manage daily marketing operations, project timelines, and production schedules and serve as point of contact with key vendor relationships. Develop marketing collateral and promotional content that aligns with the university’s strategic goals. Coordinate with Admissions to develop effective lead generation and conversion strategies for undergraduate, transfer, graduate, and online programs. Support Advancement and Alumni Relations with creative materials and storytelling for donor cultivation and stewardship. Maintain and protect the university’s brand identity, ensuring consistency across all marketing channels. Creative & Content Development
Oversee the creation and editing of marketing copy, photography, video, and graphic design. Ensure messaging aligns with Graceland’s brand standards and values. Maintain a university-wide written style guide and contribute to content planning for major publications and digital platforms. Partner with internal departments to provide writing, editing, and design support. Digital Marketing & Analytics
Lead social media content strategy and web presence in collaboration with internal teams and vendors. Manage digital campaigns, including paid media, email marketing, and SEO/SEM initiatives. Track and analyze performance data to assess campaign effectiveness and inform decision-making. Work collaboratively across university departments to ensure cohesive marketing support and high‑quality customer service. Provide guidance to internal partners on marketing best practices and brand alignment. Support crisis or reputational communications in coordination with university leadership when needed. SUPERVISORY RESPONSIBILITIES
Supervise marketing and creative staff, student workers, or external vendors as assigned. Foster a collaborative, creative, and goal‑oriented team culture. QUALIFICATIONS
Education:
Bachelor’s degree in marketing, communications, public relations, or related field required. Experience:
Minimum of 5 years of progressive experience in marketing, preferably in higher education or nonprofit organizations. Demonstrated success in digital marketing, creative project management, and brand execution. Experience supervising staff or managing creative teams preferred. Skills and Competencies:
Strong written and verbal communication skills. Excellent organizational and project management abilities. Creative thinker with attention to detail and commitment to brand standards. Ability to work collaboratively across multiple departments. Proficiency in digital marketing tools, analytics platforms, and content management systems. Apply online at: https://www.graceland.edu/about/employment/
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Executive Director of Marketing
role at
Graceland University The Executive Director of Marketing supports Graceland University’s mission by leading the implementation of marketing strategies that strengthen brand awareness, driving student enrollment by partnering with key academic areas to promote programs and degrees and designing products to enhance engagement with alumni and donors. The position manages the university’s marketing operations, creative projects, and digital initiatives in close collaboration with Admissions, Advancement, Athletics, Academics, and other university partners. This role translates strategic priorities into actionable marketing and communications plans that elevate Graceland’s visibility and reputation while maintaining a consistent, compelling brand voice. PRIMARY RESPONSIBILITIES
Marketing & Communications Execution
Implement integrated marketing campaigns across digital, print, and social media channels to support student recruitment, fundraising, and institutional visibility. Manage daily marketing operations, project timelines, and production schedules and serve as point of contact with key vendor relationships. Develop marketing collateral and promotional content that aligns with the university’s strategic goals. Coordinate with Admissions to develop effective lead generation and conversion strategies for undergraduate, transfer, graduate, and online programs. Support Advancement and Alumni Relations with creative materials and storytelling for donor cultivation and stewardship. Maintain and protect the university’s brand identity, ensuring consistency across all marketing channels. Creative & Content Development
Oversee the creation and editing of marketing copy, photography, video, and graphic design. Ensure messaging aligns with Graceland’s brand standards and values. Maintain a university-wide written style guide and contribute to content planning for major publications and digital platforms. Partner with internal departments to provide writing, editing, and design support. Digital Marketing & Analytics
Lead social media content strategy and web presence in collaboration with internal teams and vendors. Manage digital campaigns, including paid media, email marketing, and SEO/SEM initiatives. Track and analyze performance data to assess campaign effectiveness and inform decision-making. Work collaboratively across university departments to ensure cohesive marketing support and high‑quality customer service. Provide guidance to internal partners on marketing best practices and brand alignment. Support crisis or reputational communications in coordination with university leadership when needed. SUPERVISORY RESPONSIBILITIES
Supervise marketing and creative staff, student workers, or external vendors as assigned. Foster a collaborative, creative, and goal‑oriented team culture. QUALIFICATIONS
Education:
Bachelor’s degree in marketing, communications, public relations, or related field required. Experience:
Minimum of 5 years of progressive experience in marketing, preferably in higher education or nonprofit organizations. Demonstrated success in digital marketing, creative project management, and brand execution. Experience supervising staff or managing creative teams preferred. Skills and Competencies:
Strong written and verbal communication skills. Excellent organizational and project management abilities. Creative thinker with attention to detail and commitment to brand standards. Ability to work collaboratively across multiple departments. Proficiency in digital marketing tools, analytics platforms, and content management systems. Apply online at: https://www.graceland.edu/about/employment/
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