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Steer

GTM Enablement Manager

Steer, Boston, Massachusetts, us, 02298

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Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. In August 2024 Steer acquired AutoOps, the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops.

About Us We’re a fast-growing company building the tools, processes, and strategies that power a world‑class sales organization. As we scale, we’re committed to making sure every rep is equipped to ramp quickly, perform at their best, and consistently win.

About The Role Sales Enablement Manager – In this role, you’ll design onboarding programs, create playbooks and training materials, drive adoption of sales tools, and partner with leadership to ensure alignment across teams. You’ll be both a strategic leader and a hands‑on builder—shaping the way our sales team learns, sells, and grows.

You Are

Dependable and consistent, with a strong sense of ownership.

Skilled at simplifying complex ideas into clear training and content.

Confident running workshops, roleplays, and presentations.

Collaborative and able to partner across Sales, RevOps, and Product Marketing.

Strategic in planning but comfortable rolling up your sleeves to execute.

Curious, adaptable, and eager to continuously improve processes.

You Will

Build and deliver onboarding programs for BDRs, AEs, and managers.

Develop playbooks, battle cards, talk tracks, and sales decks.

Drive adoption of CRM and sales tools (HubSpot, Nooks, etc.).

Run live trainings, workshops, and certifications.

Identify performance gaps and build targeted enablement programs.

Partner with leadership to align messaging, processes, and measurement.

Track and report on enablement impact (ramp time, quota attainment, productivity).

Must Have

4+ years in Sales Enablement, Training, or Sales Leadership (BDR/AE management a plus).

Strong understanding of high‑velocity, outbound sales environments.

Experience creating and delivering training content.

Excellent facilitation, communication, and coaching skills.

Hands‑on with CRM and sales tools (HubSpot preferred).

Ability to balance strategic planning with tactical execution.

Nice To Have

Background in SaaS or high‑growth startups.

Experience with sales certifications or structured training programs.

Knowledge of enablement KPIs and analytics.

Interview Process

30‑min Initial Screen (Lead Recruiter)

60‑min Collaborator Interview (VP of Product)

45‑min Hiring Manager Interview (CRO)

60‑min Career Journey Interview (Director of People) & 45‑min Onsite Practical Exercise (Sales Leadership)

Reference Check

We Offer

100% employer‑paid medical insurance

Flexible PTO (15‑day minimum)

Generous parental leave

401k

Learning stipend & WFH equipment

Latest sales tools and tech stack

Collaborative, high‑growth work environment

Direct impact on building a world‑class sales team

Why Join Steer? At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here, you’ll find opportunities to expand your skills, take on career‑shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well‑being.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries. Our hiring process looks beyond just credentials. Even if you don’t meet every requirement, we invite you to apply.

Join Steer to be part of a forward‑thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.

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