HH Red Stone Properties
Digital Marketing Specialist
HH Red Stone Properties, Silver Spring, Maryland, United States, 20900
Vice President of Human Resources at HH Red Stone Properties, LLC
About the Role
Join HH Red Stone, a fast-growing real estate management firm transforming how properties connect with residents, partners, and investors through digital innovation. We’re seeking a creative and data-driven Digital Marketing Coordinator to elevate our online presence across property management and investment platforms.
In this role, you’ll lead social media strategy, manage online brand content, and drive SEO and digital marketing initiatives that enhance visibility, engagement, and lead generation. It’s an exciting opportunity for someone who thrives at the intersection of creativity and analytics — combining storytelling, brand strategy, and performance tracking to strengthen HH Red Stone’s reputation across multiple markets.
Key Responsibilities Social Media Management
Develop and execute multi-platform social media strategies (LinkedIn, Instagram, Facebook, and emerging channels).
Create, schedule, and publish engaging content highlighting company culture, properties, events, and initiatives.
Partner with property teams to source high-quality content and maintain a consistent brand voice.
Monitor engagement metrics and optimize content for reach, relevance, and conversion.
Digital & SEO Marketing
Manage and optimize website and landing page content for SEO performance.
Conduct keyword research and collaborate with IT to ensure SEO best practices are implemented.
Monitor Google Analytics and social insights to identify trends and actionable opportunities.
Support paid digital campaigns (Google Ads, Meta, LinkedIn) in partnership with vendors or internal teams.
Brand & Communications Support
Ensure brand consistency across all platforms and marketing materials.
Collaborate with Business Development and Operations teams to support campaigns, press releases, and email marketing initiatives.
Assist with newsletters, blog articles, and event promotion.
Maintain the digital asset library (photos, videos, brand templates, etc.).
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
2+ years of experience in digital marketing or social media (real estate experience a plus).
Strong understanding of SEO, Google Analytics, and social media analytics tools.
Proficiency with Canva, Adobe Creative Suite, or similar design tools.
Excellent writing, editing, and organizational skills.
Ability to work independently while collaborating across departments.
Why HH Red Stone Join a growing property management company with a creative, fast-paced environment and a culture built on collaboration, performance, and innovation. You’ll play a key role in shaping how our story is told across digital channels and help drive the continued growth of our national platform.
#J-18808-Ljbffr
Join HH Red Stone, a fast-growing real estate management firm transforming how properties connect with residents, partners, and investors through digital innovation. We’re seeking a creative and data-driven Digital Marketing Coordinator to elevate our online presence across property management and investment platforms.
In this role, you’ll lead social media strategy, manage online brand content, and drive SEO and digital marketing initiatives that enhance visibility, engagement, and lead generation. It’s an exciting opportunity for someone who thrives at the intersection of creativity and analytics — combining storytelling, brand strategy, and performance tracking to strengthen HH Red Stone’s reputation across multiple markets.
Key Responsibilities Social Media Management
Develop and execute multi-platform social media strategies (LinkedIn, Instagram, Facebook, and emerging channels).
Create, schedule, and publish engaging content highlighting company culture, properties, events, and initiatives.
Partner with property teams to source high-quality content and maintain a consistent brand voice.
Monitor engagement metrics and optimize content for reach, relevance, and conversion.
Digital & SEO Marketing
Manage and optimize website and landing page content for SEO performance.
Conduct keyword research and collaborate with IT to ensure SEO best practices are implemented.
Monitor Google Analytics and social insights to identify trends and actionable opportunities.
Support paid digital campaigns (Google Ads, Meta, LinkedIn) in partnership with vendors or internal teams.
Brand & Communications Support
Ensure brand consistency across all platforms and marketing materials.
Collaborate with Business Development and Operations teams to support campaigns, press releases, and email marketing initiatives.
Assist with newsletters, blog articles, and event promotion.
Maintain the digital asset library (photos, videos, brand templates, etc.).
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
2+ years of experience in digital marketing or social media (real estate experience a plus).
Strong understanding of SEO, Google Analytics, and social media analytics tools.
Proficiency with Canva, Adobe Creative Suite, or similar design tools.
Excellent writing, editing, and organizational skills.
Ability to work independently while collaborating across departments.
Why HH Red Stone Join a growing property management company with a creative, fast-paced environment and a culture built on collaboration, performance, and innovation. You’ll play a key role in shaping how our story is told across digital channels and help drive the continued growth of our national platform.
#J-18808-Ljbffr