Your Creative People
Sr. Content Strategist & Copywriter
Your Creative People, Greenville, South Carolina, us, 29610
Join to apply for the
Sr. Content Strategist & Copywriter
role at
Your Creative People .
Overview This full‑time, in‑office position is for a U.S. candidate who can articulate brand value, craft compelling stories, and drive measurable engagement across all channels. You will work closely with our strategy team to understand client brands, create consistent messaging, and build content that converts.
Responsibilities
Establish, systematize, and automate YCP’s inbound lead generation process, including email/video response follow‑ups.
Re‑focus all content on the new YCP website, emphasizing audience relevance and value proposition.
Enhance the YCP brand through targeted content to increase engagement across social channels.
Create vertical‑targeted social, organic, and pay‑per‑click campaigns that drive leads (e.g., recruiting, sales, software platforms).
Craft headlines and copy for collateral and sales presentations (digital and print).
Develop mission, vision, value propositions, positioning statements, competitive advantages, and brand stories.
Write engaging, audience‑focused content for websites, social media, email newsletters, PPC ads, and blogs.
Optimize web content for search engine performance and keyword ranking.
Create conversion‑focused landing page copy and manage PPC (e.g., Google AdWords) campaigns.
Maintain social media channels to boost brand awareness and generate new leads.
Analyze and report ROI on campaign performance, including SEO, PPC, and social media.
Collaborate with the video team to develop scripts that align with brand messaging.
Perform editorial review of content pieces, advertising messages, and video scripts.
Qualifications
3+ years of agency experience in copywriting.
Bachelor’s degree in communications, journalism, marketing, or a related field.
Inbound marketing certification.
Skills
Conceptual thinking and analytical problem solving.
Conversion‑focused content and story writing.
Strong grammar, creative writing, and editing skills.
Strong project management and leadership skills.
Caliper Success Qualities
Job Success
High idea orientation
High thoroughness
High abstract reasoning
High empathy
High information seeking
Culture Supporting
Urgency
External Structure
Organization Savvy
Relationship Building
Why You’ll ❤ Working Here Family‑first culture: We value holidays, birthdays, and personal time, offering a true 8 AM‑5 PM schedule and paid absence policy.
Competitive pay, wellness programs, future savings (401(k) match), and professional development opportunities.
Extra Perks!
Team development activities
Celebratory birthday breakfast
Company cookouts
Epic Nerf battles
Lots and lots of Starbucks coffee (and tea)!
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industry Advertising Services
— Andrew Martin
Inspire. Create. Delight. Think differently.
Apply Now
#J-18808-Ljbffr
Sr. Content Strategist & Copywriter
role at
Your Creative People .
Overview This full‑time, in‑office position is for a U.S. candidate who can articulate brand value, craft compelling stories, and drive measurable engagement across all channels. You will work closely with our strategy team to understand client brands, create consistent messaging, and build content that converts.
Responsibilities
Establish, systematize, and automate YCP’s inbound lead generation process, including email/video response follow‑ups.
Re‑focus all content on the new YCP website, emphasizing audience relevance and value proposition.
Enhance the YCP brand through targeted content to increase engagement across social channels.
Create vertical‑targeted social, organic, and pay‑per‑click campaigns that drive leads (e.g., recruiting, sales, software platforms).
Craft headlines and copy for collateral and sales presentations (digital and print).
Develop mission, vision, value propositions, positioning statements, competitive advantages, and brand stories.
Write engaging, audience‑focused content for websites, social media, email newsletters, PPC ads, and blogs.
Optimize web content for search engine performance and keyword ranking.
Create conversion‑focused landing page copy and manage PPC (e.g., Google AdWords) campaigns.
Maintain social media channels to boost brand awareness and generate new leads.
Analyze and report ROI on campaign performance, including SEO, PPC, and social media.
Collaborate with the video team to develop scripts that align with brand messaging.
Perform editorial review of content pieces, advertising messages, and video scripts.
Qualifications
3+ years of agency experience in copywriting.
Bachelor’s degree in communications, journalism, marketing, or a related field.
Inbound marketing certification.
Skills
Conceptual thinking and analytical problem solving.
Conversion‑focused content and story writing.
Strong grammar, creative writing, and editing skills.
Strong project management and leadership skills.
Caliper Success Qualities
Job Success
High idea orientation
High thoroughness
High abstract reasoning
High empathy
High information seeking
Culture Supporting
Urgency
External Structure
Organization Savvy
Relationship Building
Why You’ll ❤ Working Here Family‑first culture: We value holidays, birthdays, and personal time, offering a true 8 AM‑5 PM schedule and paid absence policy.
Competitive pay, wellness programs, future savings (401(k) match), and professional development opportunities.
Extra Perks!
Team development activities
Celebratory birthday breakfast
Company cookouts
Epic Nerf battles
Lots and lots of Starbucks coffee (and tea)!
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industry Advertising Services
— Andrew Martin
Inspire. Create. Delight. Think differently.
Apply Now
#J-18808-Ljbffr