University of California, Santa Cruz
Manager of Social Media and Digital Engagement
University of California, Santa Cruz, California, Missouri, United States, 65018
Manager of Social Media and Digital Engagement
Join to apply for the
Manager of Social Media and Digital Engagement
role at
University of California, Santa Cruz .
Job Summary UC Santa Cruz seeks a dynamic professional to lead the university's social media presence, driving strategy, innovation, and engagement across multiple platforms. Reporting to the Senior Director of Marketing and Creative Services, this role provides campus‑wide leadership on best practices, manages high‑impact campaigns and digital ad buys, and ensures UCSC's voice is consistent, creative, and responsive. The position will play a critical role in advancing institutional priorities, strengthening the university’s reputation, and connecting audiences to the UCSC story.
Appointment Information
Salary:
$79,200 – $86,000/year (budgeted). Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility:
Full benefits
Schedule:
Full‑time, Fixed; 40 hours per week; Mon‑Fri; Day shift
Work Location:
Scotts Valley; Hybrid/remote position; candidates must reside in California
Union Representation:
Non‑Represented
Job End Date:
None
Travel:
Rarely
Job Duties
Campuswide Social Media Leadership (45%)
Serve as the central campus resource and thought leader on social media trends, tools, and best practices.
Convene and lead a cross‑campus social media working group to ensure alignment, collaboration, and consistent brand voice across academic divisions, administrative units, and student services.
Provide training, guidance, and toolkits for faculty, staff, and student communicators managing affiliated accounts.
Monitor and manage reputational risks across platforms, escalating issues and supporting crisis communications response when needed.
Ensure compliance with UC and UCSC social media policies, accessibility standards, and legal requirements.
Social Media Strategy (45%)
Develop and implement the university's overarching social media strategy to advance institutional priorities, raise brand awareness, and engage key audiences.
Create, manage, and evaluate paid digital and social advertising campaigns to support recruitment, fundraising, event promotion, and reputation‑building initiatives.
Use analytics and listening tools to measure performance, track sentiment, and provide actionable insights to campus leadership.
Collaborate with Communications and Marketing colleagues to integrate social media into multi‑channel campaigns, storytelling efforts, and media outreach.
Maintain editorial calendars and oversee the day‑to‑day management of flagship UCSC social media accounts, including content planning, publishing, and engagement.
Special Projects (10%)
Lead high‑impact digital campaigns for priority university initiatives (e.g., major announcements, fundraising drives, crisis response, or milestone events).
Partner with relevant campus units on targeted campaigns that leverage social media ad buys, influencer outreach, and emerging platforms.
Explore new digital formats and channels to expand UCSC's reach and relevance.
Manage special cross‑platform initiatives such as hashtag campaigns, social takeovers, and coordinated messaging around major events.
Pilot and evaluate emerging technologies (AI‑driven tools, new analytics dashboards, social listening platforms) to enhance UCSC's digital presence.
Required Qualifications
Bachelor's degree in a related area and/or equivalent experience/training.
Minimum 3–5 years of professional experience managing organizational social media accounts across multiple platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, etc.).
Demonstrated experience developing and executing social media strategy aligned with organizational goals.
Ability to manage multiple projects simultaneously, meet deadlines, and collaborate with diverse stakeholders in a fast‑paced environment.
Understanding of accessibility standards, copyright, and ethical/legal issues in digital communications.
Strong writing, editing, and storytelling skills with the ability to adapt voice and tone for different audiences and platforms.
Creative skills in multimedia content development (short‑form video, graphic design, photography, or podcasting).
Strong interpersonal skills and experience working with a range of stakeholders.
Preferred Qualifications
Proficiency with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads) and experience managing ad buys.
Experience using analytics and monitoring tools (e.g., Sprout Social, Hootsuite, Meltwater, native platform insights) to measure performance and guide strategy.
Experience in higher education, nonprofit, or mission‑driven organizations.
Familiarity with crisis communications and social media's role in reputational management.
Demonstrated success leading cross‑functional working groups or providing training in social media best practices.
Special Conditions of Employment
Selected candidate will be required to pass a pre‑employment criminal history background check.
Selected candidate must pass the employment misconduct disclosure process.
Ability to work long periods of time at a computer with or without accommodation.
The selected candidate will be required to work a hybrid work schedule and must be able to work successfully from a home/remote office and fulfill the requirements of the UCSC telecommuting agreement.
Ability to work a variable schedule including evenings and weekends.
Ability to travel to multiple work locations on and off campus.
Ability to maintain appearance and conduct suitable for working in a professional setting.
Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
The University of California has implemented a COVID‑19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non‑public information learned during the scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have legitimate business need to know. Ensure that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.
Safety Statement All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
Notice of Availability In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report (ASFSR) is available at: https://compliance.ucsc.edu/campus-safety-compliance/annual-reports/. This report is published by October 1st of each year and includes current institutional policies and procedures concerning campus safety and security; fire safety and evacuation policies; sexual misconduct and relationship violence reporting and response protocols; and crime and fire statistics for the three previous calendar years. A paper copy of the ASFSR is available upon request by contacting the UCSC Police Department at 114 Carriage House Rd., Santa Cruz, CA 95064, or by calling 831‑459‑2231 Ext. 1.
EEO/AA The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti‑Discrimination Policy. It is the policy of the University of California to undertake affirmative action and anti‑discrimination efforts, consistent with its obligations as a Federal and State contractor.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Higher Education
#J-18808-Ljbffr
Manager of Social Media and Digital Engagement
role at
University of California, Santa Cruz .
Job Summary UC Santa Cruz seeks a dynamic professional to lead the university's social media presence, driving strategy, innovation, and engagement across multiple platforms. Reporting to the Senior Director of Marketing and Creative Services, this role provides campus‑wide leadership on best practices, manages high‑impact campaigns and digital ad buys, and ensures UCSC's voice is consistent, creative, and responsive. The position will play a critical role in advancing institutional priorities, strengthening the university’s reputation, and connecting audiences to the UCSC story.
Appointment Information
Salary:
$79,200 – $86,000/year (budgeted). Salary commensurate with skills, qualifications and experience.
Benefits Level Eligibility:
Full benefits
Schedule:
Full‑time, Fixed; 40 hours per week; Mon‑Fri; Day shift
Work Location:
Scotts Valley; Hybrid/remote position; candidates must reside in California
Union Representation:
Non‑Represented
Job End Date:
None
Travel:
Rarely
Job Duties
Campuswide Social Media Leadership (45%)
Serve as the central campus resource and thought leader on social media trends, tools, and best practices.
Convene and lead a cross‑campus social media working group to ensure alignment, collaboration, and consistent brand voice across academic divisions, administrative units, and student services.
Provide training, guidance, and toolkits for faculty, staff, and student communicators managing affiliated accounts.
Monitor and manage reputational risks across platforms, escalating issues and supporting crisis communications response when needed.
Ensure compliance with UC and UCSC social media policies, accessibility standards, and legal requirements.
Social Media Strategy (45%)
Develop and implement the university's overarching social media strategy to advance institutional priorities, raise brand awareness, and engage key audiences.
Create, manage, and evaluate paid digital and social advertising campaigns to support recruitment, fundraising, event promotion, and reputation‑building initiatives.
Use analytics and listening tools to measure performance, track sentiment, and provide actionable insights to campus leadership.
Collaborate with Communications and Marketing colleagues to integrate social media into multi‑channel campaigns, storytelling efforts, and media outreach.
Maintain editorial calendars and oversee the day‑to‑day management of flagship UCSC social media accounts, including content planning, publishing, and engagement.
Special Projects (10%)
Lead high‑impact digital campaigns for priority university initiatives (e.g., major announcements, fundraising drives, crisis response, or milestone events).
Partner with relevant campus units on targeted campaigns that leverage social media ad buys, influencer outreach, and emerging platforms.
Explore new digital formats and channels to expand UCSC's reach and relevance.
Manage special cross‑platform initiatives such as hashtag campaigns, social takeovers, and coordinated messaging around major events.
Pilot and evaluate emerging technologies (AI‑driven tools, new analytics dashboards, social listening platforms) to enhance UCSC's digital presence.
Required Qualifications
Bachelor's degree in a related area and/or equivalent experience/training.
Minimum 3–5 years of professional experience managing organizational social media accounts across multiple platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, etc.).
Demonstrated experience developing and executing social media strategy aligned with organizational goals.
Ability to manage multiple projects simultaneously, meet deadlines, and collaborate with diverse stakeholders in a fast‑paced environment.
Understanding of accessibility standards, copyright, and ethical/legal issues in digital communications.
Strong writing, editing, and storytelling skills with the ability to adapt voice and tone for different audiences and platforms.
Creative skills in multimedia content development (short‑form video, graphic design, photography, or podcasting).
Strong interpersonal skills and experience working with a range of stakeholders.
Preferred Qualifications
Proficiency with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads) and experience managing ad buys.
Experience using analytics and monitoring tools (e.g., Sprout Social, Hootsuite, Meltwater, native platform insights) to measure performance and guide strategy.
Experience in higher education, nonprofit, or mission‑driven organizations.
Familiarity with crisis communications and social media's role in reputational management.
Demonstrated success leading cross‑functional working groups or providing training in social media best practices.
Special Conditions of Employment
Selected candidate will be required to pass a pre‑employment criminal history background check.
Selected candidate must pass the employment misconduct disclosure process.
Ability to work long periods of time at a computer with or without accommodation.
The selected candidate will be required to work a hybrid work schedule and must be able to work successfully from a home/remote office and fulfill the requirements of the UCSC telecommuting agreement.
Ability to work a variable schedule including evenings and weekends.
Ability to travel to multiple work locations on and off campus.
Ability to maintain appearance and conduct suitable for working in a professional setting.
Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
The University of California has implemented a COVID‑19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non‑public information learned during the scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have legitimate business need to know. Ensure that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.
Safety Statement All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
Notice of Availability In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report (ASFSR) is available at: https://compliance.ucsc.edu/campus-safety-compliance/annual-reports/. This report is published by October 1st of each year and includes current institutional policies and procedures concerning campus safety and security; fire safety and evacuation policies; sexual misconduct and relationship violence reporting and response protocols; and crime and fire statistics for the three previous calendar years. A paper copy of the ASFSR is available upon request by contacting the UCSC Police Department at 114 Carriage House Rd., Santa Cruz, CA 95064, or by calling 831‑459‑2231 Ext. 1.
EEO/AA The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti‑Discrimination Policy. It is the policy of the University of California to undertake affirmative action and anti‑discrimination efforts, consistent with its obligations as a Federal and State contractor.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Higher Education
#J-18808-Ljbffr