SailPoint
Overview
We are seeking a dynamic, hands-on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across
US East & Canada
in alignment with and to support regional Field Marketing strategies, campaigns, and programs. This role orchestrates memorable experiences, drives results, and strategically positions the brand in key market segments through local and regional events, roundtables, trade shows, and conferences. This role is responsible for the planning, execution, and post-event results and analysis of SailPoint’s field marketing events. It reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is highly organized, detail-oriented, and has a proven track record in event marketing. Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing objectives, priorities, and integrated campaigns. Leverage industry trends and competitive insights to inform planning and execution. Own and Execute Field Events : Serve as the primary owner for SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring activation maximizes demand generation, brand presence, and business impact. End-to-End Events Planning & Delivery : Lead the full lifecycle of event management from strategy and ideation through venue/vendor selection, contract negotiation, logistics, on-site execution, and post-event evaluation. Collaborate with Sales, Product Marketing, Brand, Communications, agency partners, and vendors to deliver cohesive experiences. Cross-functional Promotions : Drive engagement and attendance by executing innovative promotional strategies across channels, aligning with broader marketing initiatives and coordinating with Sales and GTM teams. Reporting, Analytics & ROI : Design and implement KPI frameworks, track event outcomes and ROI, and provide regular reporting with data-driven insights to optimize future activations. Market Intelligence : Stay up-to-date on local/regional tradeshows and industry events to identify opportunities for brand positioning, partnerships, and lead generation; monitor competitor activity and regional trends. Budget Management : Oversee event budgets, ensuring efficient resource allocation and adherence to guidelines. Brand Representation : Uphold SailPoint brand standards across all event activations for a consistent, high-quality experience. Success Factors
Field events and tradeshows delivered on time, within scope, and on budget Achievement of event-specific KPIs and measurable business outcomes High levels of internal and external partner satisfaction and trust with sales, partners, customers, and vendors ROI and impact of field events on campaign and pipeline goals Effective strategic positioning at targeted industry tradeshows and conferences Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience 4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment Experience planning and executing vendor-led events, roundtables, and local/regional 3rd-party tradeshows and conferences Proven track record of delivering successful field events and activations Excellent strategic thinking, project management, interpersonal, communication, and presentation skills Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau) Experience with budget management and vendor/supplier management; familiarity with purchase requests and orders in tools such as Coupa Strong data analysis skills with the ability to report on event success and derive actionable recommendations Ability to adapt strategies in response to market shifts and to work in fast-paced environments Ability to work independently and collaboratively across teams Willingness to travel 25%-30% for event coordination and execution Benefits
Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan or role-specific commission, with potential equity participation. Base salary ranges and additional details are determined by location and other factors. EEO Statement:
SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected category. Reasonable accommodations are available for applicants with disabilities. Contact applicationassistance@sailpoint.com for accommodations.
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We are seeking a dynamic, hands-on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across
US East & Canada
in alignment with and to support regional Field Marketing strategies, campaigns, and programs. This role orchestrates memorable experiences, drives results, and strategically positions the brand in key market segments through local and regional events, roundtables, trade shows, and conferences. This role is responsible for the planning, execution, and post-event results and analysis of SailPoint’s field marketing events. It reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is highly organized, detail-oriented, and has a proven track record in event marketing. Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing objectives, priorities, and integrated campaigns. Leverage industry trends and competitive insights to inform planning and execution. Own and Execute Field Events : Serve as the primary owner for SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring activation maximizes demand generation, brand presence, and business impact. End-to-End Events Planning & Delivery : Lead the full lifecycle of event management from strategy and ideation through venue/vendor selection, contract negotiation, logistics, on-site execution, and post-event evaluation. Collaborate with Sales, Product Marketing, Brand, Communications, agency partners, and vendors to deliver cohesive experiences. Cross-functional Promotions : Drive engagement and attendance by executing innovative promotional strategies across channels, aligning with broader marketing initiatives and coordinating with Sales and GTM teams. Reporting, Analytics & ROI : Design and implement KPI frameworks, track event outcomes and ROI, and provide regular reporting with data-driven insights to optimize future activations. Market Intelligence : Stay up-to-date on local/regional tradeshows and industry events to identify opportunities for brand positioning, partnerships, and lead generation; monitor competitor activity and regional trends. Budget Management : Oversee event budgets, ensuring efficient resource allocation and adherence to guidelines. Brand Representation : Uphold SailPoint brand standards across all event activations for a consistent, high-quality experience. Success Factors
Field events and tradeshows delivered on time, within scope, and on budget Achievement of event-specific KPIs and measurable business outcomes High levels of internal and external partner satisfaction and trust with sales, partners, customers, and vendors ROI and impact of field events on campaign and pipeline goals Effective strategic positioning at targeted industry tradeshows and conferences Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience 4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment Experience planning and executing vendor-led events, roundtables, and local/regional 3rd-party tradeshows and conferences Proven track record of delivering successful field events and activations Excellent strategic thinking, project management, interpersonal, communication, and presentation skills Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau) Experience with budget management and vendor/supplier management; familiarity with purchase requests and orders in tools such as Coupa Strong data analysis skills with the ability to report on event success and derive actionable recommendations Ability to adapt strategies in response to market shifts and to work in fast-paced environments Ability to work independently and collaboratively across teams Willingness to travel 25%-30% for event coordination and execution Benefits
Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan or role-specific commission, with potential equity participation. Base salary ranges and additional details are determined by location and other factors. EEO Statement:
SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected category. Reasonable accommodations are available for applicants with disabilities. Contact applicationassistance@sailpoint.com for accommodations.
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