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SweatHouz (SWTHZ)

CRM Specialist

SweatHouz (SWTHZ), Atlanta, Georgia, United States, 30383

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Description

About the Role

Sweathouz is looking for a detail-driven and data-minded CRM Specialist to bring our customer journey to life through targeted, high-performing email and SMS campaigns. You’ll be the engine behind our lifecycle marketing program—building and optimizing campaigns that engage, retain, and convert members across the Sweathouz ecosystem.

In this role, you’ll own the execution: scheduling sends, managing segmentation, QA’ing automations, tracking performance, and ensuring every message hits the mark. You’ll collaborate closely with brand, creative, and media teams to make sure our communications feel personal, timely, and on-brand.

What You’ll Do

Build, test, and schedule email and SMS campaigns across lifecycle stages

Maintain CRM segmentation, tags, lists, and automation flows

Monitor campaign performance (open rate, CTR, conversion, unsubscribes) and flag trends

Support A/B testing and optimization efforts across copy, subject lines, and send times

Assist with building or editing campaign landing pages

Ensure campaigns comply with CAN-SPAM, TCPA, and other legal/privacy standards

Collaborate with cross-functional teams to align messaging, timing, and creative

Document processes and maintain accurate campaign tracking

Requirements What You’ll Bring

2–3 years of hands-on experience in CRM or lifecycle marketing

Experience using tools like Klaviyo, HubSpot, Iterable, Salesforce, or similar

Strong attention to detail and QA instincts—especially around scheduling and automations

Familiarity with KPIs like open rate, CTR, ROAS, and unsubscribe rate

Ability to work collaboratively and communicate across teams

Bonus: Experience with MindBodyOnline (MBO), wellness/fitness brands, or HTML for email

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