Okta
Principal Product Marketing Manager, Auth0 (AI)
Okta, San Francisco, California, United States, 94199
Principal Product Marketing Manager, Auth0 (AI)
The Opportunity
Auth0 technology is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.
AI agents are changing how apps are built. But they introduce new challenges: how agents authenticate, act on behalf of users, and access sensitive data securely. Auth0 for AI Agents (Auth for GenAI) is our answer. It's a new product line in Developer Preview that brings authentication, authorization, and trust to AI‑powered experiences.
We're seeking a Principal Product Marketing Manager with deep technical roots to own GTM for Auth0’s AI portfolio – starting with Auth for GenAI and expanding into future AI‑driven products. If you're a product marketer with a computer science or engineering background (or a product manager who has led technical launches), this is a unique opportunity to help define a new category at the intersection of AI, security, and developer experience.
What You'll Be Doing
Own the technical narrative : translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine‑grained authorization) into positioning, messaging, and competitive differentiation.
Partner closely with Product and Engineering : serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
Lead GTM for emerging products : design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy‑in from execs.
Create technical proof points : build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
Enable the field : arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
Represent Auth0 externally : speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
Measure impact : define adoption, pipeline, and win‑rate metrics for AI products and use data to refine strategy.
What You'll Bring
Education/Background : Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
Experience : 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI‑enabled products preferred.
AI fluency : Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
Identity/security knowledge : Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
Technical storytelling : Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
Hands‑on builder mindset : Comfortable with SDKs, APIs, and technical demos to validate and showcase value.
Cross‑functional leadership : Track record of driving GTM across Product, Engineering, Sales, and Marketing.
Why Join Us At Okta, we don't just talk about the future – we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences.
Benefits and Compensation What you can look forward to as a Full‑Time Okta employee:
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology, and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs.
Some roles may require travel to one of our office locations for in‑person onboarding.
Equal Opportunity Statement Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr
AI agents are changing how apps are built. But they introduce new challenges: how agents authenticate, act on behalf of users, and access sensitive data securely. Auth0 for AI Agents (Auth for GenAI) is our answer. It's a new product line in Developer Preview that brings authentication, authorization, and trust to AI‑powered experiences.
We're seeking a Principal Product Marketing Manager with deep technical roots to own GTM for Auth0’s AI portfolio – starting with Auth for GenAI and expanding into future AI‑driven products. If you're a product marketer with a computer science or engineering background (or a product manager who has led technical launches), this is a unique opportunity to help define a new category at the intersection of AI, security, and developer experience.
What You'll Be Doing
Own the technical narrative : translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine‑grained authorization) into positioning, messaging, and competitive differentiation.
Partner closely with Product and Engineering : serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
Lead GTM for emerging products : design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy‑in from execs.
Create technical proof points : build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
Enable the field : arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
Represent Auth0 externally : speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
Measure impact : define adoption, pipeline, and win‑rate metrics for AI products and use data to refine strategy.
What You'll Bring
Education/Background : Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
Experience : 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI‑enabled products preferred.
AI fluency : Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
Identity/security knowledge : Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
Technical storytelling : Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
Hands‑on builder mindset : Comfortable with SDKs, APIs, and technical demos to validate and showcase value.
Cross‑functional leadership : Track record of driving GTM across Product, Engineering, Sales, and Marketing.
Why Join Us At Okta, we don't just talk about the future – we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences.
Benefits and Compensation What you can look forward to as a Full‑Time Okta employee:
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology, and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs.
Some roles may require travel to one of our office locations for in‑person onboarding.
Equal Opportunity Statement Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr