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onboarded

Head of Product Marketing

onboarded, Incline Village-Crystal Bay, Nevada, United States

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About Onboarded

At Onboarded, we’re building the AI-powered infrastructure for onboarding and compliance. Companies across staffing, gig work, and franchising trust us to onboard thousands of employees each month—securely, compliantly, and efficiently. We believe the future of onboarding isn’t just forms and checklists. It’s intelligent agents, dynamic workflows, and automation that adapts to regulatory complexity. Our stack powers the most critical, high-stakes moments of employment—like verifying work authorization, collecting withholdings, and guiding a candidate through industry-specific training. We’re backed by top investors and growing fast. Now we’re hiring our first AI engineer to help bring this future to life. The Role

You won’t just be a storyteller. You’ll be the strategic operator translating product into adoption, acting as the connective tissue between product, sales, and customers. We’re not looking for a generalist—we’re looking for a product-first marketer with a bias toward clarity, execution, and results. What You’ll Do

Own Positioning & Messaging

Develop Onboarded’s strategic narrative and differentiated market position Craft crisp, compelling messaging across product launches, web, content, and sales enablement Turn features into value, and complexity into clarity Lead GTM Execution

Build and own the go-to-market playbook for product and partner launches (e.g. AI agents, compliance marketplace, Salesforce integration) Collaborate with product, sales, and partnerships to define use cases, personas, and key differentiators Drive enablement through collateral, training, and competitive intelligence Amplify the Brand

Develop a bold, resonant brand voice that reflects our mission and ambition Leverage founder-led content, ecosystem partners, and earned media to build awareness Serve as the architect of credibility across digital, events, and social Support Demand & Growth

Partner with the GTM team to drive pipeline through smart, efficient campaigns Blend creative storytelling with performance-minded experimentation Lay the foundation for future growth: playbooks, tools, and marketing operations Who You Are

A product-first marketer who’s fluent in positioning, packaging, and persona development Experience in early-stage B2B SaaS; ideally served as a senior PMM or first marketing hire A clear communicator and strategic thinker who can move from 0 → 1 Comfortable in lean, dynamic startup environments and motivated by ambiguity and velocity Deeply empathetic to buyers, users, and partners, with a bias for action and learning Bonus if you have

Experience in B2B SaaS, HR tech, or compliance ecosystem Strong copy chops and design intuition Ability to use AI tools to move faster and smarter What We Offer

Competitive salary + equity in a fast-growing startup Health, dental, vision, and 401k options Remote-first culture with in-person offsites High ownership, high impact, zero bureaucracy A chance to shape the AI layer of compliance at the ground floor Why Join Onboarded Now?

You’ll be our first marketing hire, working directly with the CEO and leadership team. You’ll shape our voice, define our GTM strategy, and build the brand that will drive our partnerships and product-led growth. This is a career-defining opportunity for someone ready to own the story and create something lasting. How to Apply

Send a quick intro + your resume or LinkedIn to

careers@onboarded.com .

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