Paid Digital Media Specialist

Live! Hospitality & Entertainment is seeking a Paid Media Specialist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live! Hospitality & Entertainment brands. This role is responsible for impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for districts & venues. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends.

Paid Media Specialist Responsibilities

Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment’s brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).

Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.

Partner closely with other members of the Digital Marketing team on creative development process, including

Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.

Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.

Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.

Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.

Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.

Paid Media Specialist Qualifications

Bachelor's degree in marketing, advertising or media related field

Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).

Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). Pay-Per-Click, Display, Video is a plus.

Experience building, executing and scaling cross-functional marketing

Results oriented, with the ability to be objective and measure

Experience with writing text ad copy, A/B testing and monitoring

Pixel and event installation in social platforms and landing

Experience managing multi-million dollar paid media

Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights.

Strong analytical skills with the ability to interpret social media metrics and translate them into strategic

Exceptional project management skills with a proven record of successful campaign execution

Experience in the entertainment, festival, and/or hospitality industries preferred

Agency experience is a plus

Excellent communication and presentation

Physical Requirements

Frequently standing up or moving within and outside of the facility

Carrying or lifting items weighing up to 25 pounds

Handling objects (pens, pencils, paper, etc.), products and equipment.

Bending, stooping, kneeling.

Compensation: The compensation range for this position is 65,000 - 70,000 annually. Eligible employees are entitled to a

comprehensive benefits package

following the required eligibility period, which includes:

Health, dental, and vision insurance

Personal and vacation time

401(k) plan with employer match

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