BD
Overview
The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in its containment portfolio (BD Vacutainer®) and Specimen Acquisition portfolio. This role will help shape the strategic direction, general management, and financial performance of the BD Vacutainer® Hematology & Specialty Tubes portfolio and contribute to the broader Blood Collection Tubes portfolio within the Lab Specimen Management platform.
Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer® Hematology & Specialty Tubes portfolio.
Partner with international and regional marketing and sales teams to support global commercialization efforts.
Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
Direct market research efforts to generate short‑ and long‑term forecasts and interpret market trends.
Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
Develop and implement strategic and tactical go‑to‑market plans, including product positioning and messaging.
Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.
Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.
Qualifications
BS/BA in business, science, marketing, or health care required; MBA preferred.
At least 3 to 5+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred).
Business experience may include marketing, sales, sales training, or business development.
Proactive self‑starter with the ability to thrive in a fast‑paced, dynamic environment.
Strong action orientation with excellent prioritization and multitasking skills.
Strategic thinker with a growth mindset and strong influencing capabilities.
Validated team player who can collaborate across functions in a highly matrixed organization.
Exceptional communication, interpersonal, organizational, and creative problem‑solving skills.
Sound judgment with the ability to make independent decisions when needed.
Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth.
Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affiliation or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
To learn more about BD visit https://bd.com/careers
Salary Range Information USD Annual: 114600,00$ - 189100,00$
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Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer® Hematology & Specialty Tubes portfolio.
Partner with international and regional marketing and sales teams to support global commercialization efforts.
Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
Direct market research efforts to generate short‑ and long‑term forecasts and interpret market trends.
Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
Develop and implement strategic and tactical go‑to‑market plans, including product positioning and messaging.
Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.
Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.
Qualifications
BS/BA in business, science, marketing, or health care required; MBA preferred.
At least 3 to 5+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred).
Business experience may include marketing, sales, sales training, or business development.
Proactive self‑starter with the ability to thrive in a fast‑paced, dynamic environment.
Strong action orientation with excellent prioritization and multitasking skills.
Strategic thinker with a growth mindset and strong influencing capabilities.
Validated team player who can collaborate across functions in a highly matrixed organization.
Exceptional communication, interpersonal, organizational, and creative problem‑solving skills.
Sound judgment with the ability to make independent decisions when needed.
Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth.
Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affiliation or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
To learn more about BD visit https://bd.com/careers
Salary Range Information USD Annual: 114600,00$ - 189100,00$
#J-18808-Ljbffr