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Giant Eagle, Inc.

Sr. Director, Merchandising, Beer, Wine & Liquor

Giant Eagle, Inc., Cranberry Township, Pennsylvania, United States

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Sr. Director, Merchandising, Beer, Wine & Liquor

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Director @ Giant Eagle | Talent Acquisition, Process Improvement Job Description Summary

In this key role as our Senior Director of Beer, Wine & Liquor, you will assume primary responsibility for leading and managing the overall LOB to achieve company budget and targets. The successful candidate will be a strategic thinker and leader able to deliver overall LOB financial goals (i.e. sales and margin; increase household share within LOB).

Qualifications

Experience: 5 to 10 years buying experience in Beer, Wine or Liquor

Education: Bachelor’s Degree in Business or related field

Strategic Leadership & Vision – Ability to set clear direction for the Beer, Wine & Liquor business, develop long‑term strategies, and translate vision into actionable plans that achieve sales, margin, and household share goals.

Category & Industry Expertise – Deep knowledge of beer, wine, and liquor markets, consumer trends, pricing strategies, and assortment planning, with the ability to identify opportunities and build competitive advantage.

Financial & Business Acumen – Skilled in budget development, forecasting, P&L management, and ROI analysis to drive profitability and ensure strong financial performance across the LOB.

Supplier & Stakeholder Relationship Management – Proven ability to build and maintain strong partnerships with suppliers, regulatory bodies, and internal cross‑functional teams to ensure growth, compliance, and alignment.

Talent Development & Team Leadership – Strong track record of mentoring, developing, and succession planning for high‑performing teams, fostering a culture of accountability, innovation, and continuous learning.

Responsibilities

Deliver overall LOB financial goals (sales, margin, and increase household share within LOB). Develop and deliver on LOB budgets and re‑forecasts. Develop and execute LOB strategic plan and corresponding AOP.

Manage the overall business relationship to ensure growth and continuity; maintain connections with senior suppliers.

Work directly with Operations Leadership (SVP and RDOs) and other teams to ensure goals and objectives are achieved.

Direct and guide product selection, pricing strategy, promotional and advertising plans to maximize sales and profit potential.

Develop and maintain strong working relationship with State of Ohio Liquor.

Devise and deliver key programs, platforms, and events with detailed execution plans across all formats.

Develop and execute brand exclusive strategies across key beer, wine, and liquor variables to drive sales and margin.

Establish penetration rates and key profitability targets.

Direct and drive social, digital and advertising strategy.

Serve as key strategic leader on internal cross‑functional teams and special projects.

Direct Category Merchants in development of category plans.

Ensure category reviews are done holistically and timely across beer, wine, and liquor, covering plan delivery, POG space productivity, assortment optimization, and gross margin ROI.

Direct and guide product selection, pricing, promotion, and advertising plans to maximize sales and profit potential.

Direct Beer, Wine and Liquor Specialists’ focus areas and field activities.

Assume responsibility for succession planning, talent upgrades, mentoring and career pathing.

Establish and maintain a professional, trained, motivated staff through effective performance and career development programs.

Implement and support leadership development tools to ensure continuous development of team members.

Seniority Level Director

Employment Type Full‑time

Job Function Purchasing, Sales, and General Business

Industries: Retail Groceries, Food and Beverage Manufacturing, and Food and Beverage Retail

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