Aven
Marketing & Brand Lead at Aven
Join to apply for the Marketing & Brand Lead role at Aven.
Base pay range $150,000.00/yr - $220,000.00/yr
Additional compensation types Annual Bonus and Stock options
Job Description We’re looking for a dynamic marketer to drive brand awareness and customer acquisition. You’ll be hands‑on in developing differentiated messaging, audience insights, and campaigns to help drive product adoption at Aven. This role is highly cross‑functional and visible, making it ideal for someone who thrives in a dynamic environment.
What you’ll do
Grow Brand Presence:
Manage Aven’s earned and owned media strategy, amplifying key launches and milestones to expand reach and awareness
Lead Lifecycle Marketing:
Design and manage omnichannel campaigns (email, push, SMS, in‑app, etc.) to guide customers through the entire lifecycle from lead acquisition to reactivation
Drive Content Production:
Oversee content across all touchpoints — blog, website, social, events, UGCs — ensuring consistent, high‑quality storytelling
Execute Field Activations:
Plan and execute a calendar of high‑impact activations that build brand presence and deepen relationships with target accounts
Develop Compelling Messaging:
Create clear, differentiated positioning and narratives that connect customer needs to Aven’s products
Drive Product GTM:
Build and own launch strategies for new products, features, and campaigns — defining audience, timing, and channels
Act as Voice of the Customer:
Leverage data and research to uncover insights that shape marketing strategy, inform product development, and drive product adoption
We’re looking for someone with:
7+ years in lifecycle or product marketing, ideally in B2C fintech or other behavioral‑change industries
Proven track record of launching impactful marketing & brand campaigns that achieved large‑scale growth
Demonstrated success in building brand equity through PR, organic, and social media
Deep understanding of lifecycle marketing: journeys, triggers, experiments, personalization, segmentation
Data‑driven mindset — ability to interpret data using SQL or similar tools and translate insights into action
Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy‑to‑understand writing
Experience managing large, multi‑channel initiatives across multiple stakeholders
A collaborative builder who takes initiative, influences across functions, and leads with both creativity and executional rigor
Aven is a proud Equal Opportunity Employer. Aven does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid paternity leave
Paid maternity leave
#J-18808-Ljbffr
Base pay range $150,000.00/yr - $220,000.00/yr
Additional compensation types Annual Bonus and Stock options
Job Description We’re looking for a dynamic marketer to drive brand awareness and customer acquisition. You’ll be hands‑on in developing differentiated messaging, audience insights, and campaigns to help drive product adoption at Aven. This role is highly cross‑functional and visible, making it ideal for someone who thrives in a dynamic environment.
What you’ll do
Grow Brand Presence:
Manage Aven’s earned and owned media strategy, amplifying key launches and milestones to expand reach and awareness
Lead Lifecycle Marketing:
Design and manage omnichannel campaigns (email, push, SMS, in‑app, etc.) to guide customers through the entire lifecycle from lead acquisition to reactivation
Drive Content Production:
Oversee content across all touchpoints — blog, website, social, events, UGCs — ensuring consistent, high‑quality storytelling
Execute Field Activations:
Plan and execute a calendar of high‑impact activations that build brand presence and deepen relationships with target accounts
Develop Compelling Messaging:
Create clear, differentiated positioning and narratives that connect customer needs to Aven’s products
Drive Product GTM:
Build and own launch strategies for new products, features, and campaigns — defining audience, timing, and channels
Act as Voice of the Customer:
Leverage data and research to uncover insights that shape marketing strategy, inform product development, and drive product adoption
We’re looking for someone with:
7+ years in lifecycle or product marketing, ideally in B2C fintech or other behavioral‑change industries
Proven track record of launching impactful marketing & brand campaigns that achieved large‑scale growth
Demonstrated success in building brand equity through PR, organic, and social media
Deep understanding of lifecycle marketing: journeys, triggers, experiments, personalization, segmentation
Data‑driven mindset — ability to interpret data using SQL or similar tools and translate insights into action
Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy‑to‑understand writing
Experience managing large, multi‑channel initiatives across multiple stakeholders
A collaborative builder who takes initiative, influences across functions, and leads with both creativity and executional rigor
Aven is a proud Equal Opportunity Employer. Aven does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid paternity leave
Paid maternity leave
#J-18808-Ljbffr