The University of Texas at Tyler
Coordinator of Creative Content
The University of Texas at Tyler, Tyler, Texas, United States, 75701
Job Summary
UT Tyler Athletics is seeking a dynamic, creative, and highly motivated storyteller to serve as the Coordinator of Creative Content. This hands‑on role is responsible for capturing, editing, and producing high‑impact visual and digital media that showcase the energy, talent, and dedication of our student‑athletes, coaches, and athletic programs. The ideal candidate will bring a strong eye for visual composition, proficiency in photography and videography, and the ability to craft compelling narrative that elevate the Patriot brand across social media, web, and other platforms. Working closely with the Athletics Communications and Marketing teams, the Coordinator will develop engaging content strategies, highlight key moments from games and events, and help shape the overall look and feel of UT Tyler Athletics' digital presence. This position is perfect for a creative professional who thrives in a fast‑paced, team‑oriented environment and is passionate about sports storytelling. Major Responsibilities/Duties/Critical Tasks
Film, photograph, and gather behind‑the‑scenes and game‑day content for UT Tyler Athletics. Assist in real‑time posting or rapid‑turnaround editing when needed during live events. Travel, as needed, to events to ensure real‑time or near‑time content collection. Maintain content capture equipment (cameras, audio gear, drones, lighting). Produce short‑form and long‑form video content (hype videos, interviews, highlights, features). Edit content for multiple platforms including social media, YouTube, digital broadcasts, and internal usage. Work under the direction of the Director of Athletics to execute planned content series and campaigns for UT Tyler Athletics. Collaborate with Sports Information team members to deliver timely, engaging visuals that support key calendar moments. Participate in brainstorming sessions for creative storytelling ideas. Ensure all content aligns with The University of Texas at Tyler and UT Tyler Athletics brand guidelines, tone, and visual identity. Adapt content formats for various channels, understanding audience behaviors and platform trends (Instagram Reels, Facebook, X, etc.). Organize and maintain a content library and raw footage archive. Stay up to date on emerging technology and tools to elevate content quality and efficiency. Other duties as assigned. Accompanying Knowledge, Skills, Abilities and Competencies
Excellent written and verbal communication skills. Strong interpersonal skills A demonstrated ability to work collaboratively and communicate effectively with colleagues and external constituencies. Advanced knowledge of current advertising strategy and techniques. Experience working with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign) and programming languages including HTML highly desired. Required Education / Experience
Bachelor’s degree from an accredited college/university. One year of experience in content capture and editing, preferably in sports. Proficiency with professional camera equipment (DSLR/mirrorless, audio, lighting setups). Strong video editing skills using Adobe Premiere Pro, After Effects, Photoshop, and/or Final Cut. Experience with photography and an understanding of composition, lighting, and color grading. Ability to manage tight deadlines, travel frequently, and work nights/weekends as needed. A portfolio showcasing video and photo work in a sports environment. May accept a combination of education and experience. Preferred Education / Experience
Familiarity with college athletics.
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UT Tyler Athletics is seeking a dynamic, creative, and highly motivated storyteller to serve as the Coordinator of Creative Content. This hands‑on role is responsible for capturing, editing, and producing high‑impact visual and digital media that showcase the energy, talent, and dedication of our student‑athletes, coaches, and athletic programs. The ideal candidate will bring a strong eye for visual composition, proficiency in photography and videography, and the ability to craft compelling narrative that elevate the Patriot brand across social media, web, and other platforms. Working closely with the Athletics Communications and Marketing teams, the Coordinator will develop engaging content strategies, highlight key moments from games and events, and help shape the overall look and feel of UT Tyler Athletics' digital presence. This position is perfect for a creative professional who thrives in a fast‑paced, team‑oriented environment and is passionate about sports storytelling. Major Responsibilities/Duties/Critical Tasks
Film, photograph, and gather behind‑the‑scenes and game‑day content for UT Tyler Athletics. Assist in real‑time posting or rapid‑turnaround editing when needed during live events. Travel, as needed, to events to ensure real‑time or near‑time content collection. Maintain content capture equipment (cameras, audio gear, drones, lighting). Produce short‑form and long‑form video content (hype videos, interviews, highlights, features). Edit content for multiple platforms including social media, YouTube, digital broadcasts, and internal usage. Work under the direction of the Director of Athletics to execute planned content series and campaigns for UT Tyler Athletics. Collaborate with Sports Information team members to deliver timely, engaging visuals that support key calendar moments. Participate in brainstorming sessions for creative storytelling ideas. Ensure all content aligns with The University of Texas at Tyler and UT Tyler Athletics brand guidelines, tone, and visual identity. Adapt content formats for various channels, understanding audience behaviors and platform trends (Instagram Reels, Facebook, X, etc.). Organize and maintain a content library and raw footage archive. Stay up to date on emerging technology and tools to elevate content quality and efficiency. Other duties as assigned. Accompanying Knowledge, Skills, Abilities and Competencies
Excellent written and verbal communication skills. Strong interpersonal skills A demonstrated ability to work collaboratively and communicate effectively with colleagues and external constituencies. Advanced knowledge of current advertising strategy and techniques. Experience working with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign) and programming languages including HTML highly desired. Required Education / Experience
Bachelor’s degree from an accredited college/university. One year of experience in content capture and editing, preferably in sports. Proficiency with professional camera equipment (DSLR/mirrorless, audio, lighting setups). Strong video editing skills using Adobe Premiere Pro, After Effects, Photoshop, and/or Final Cut. Experience with photography and an understanding of composition, lighting, and color grading. Ability to manage tight deadlines, travel frequently, and work nights/weekends as needed. A portfolio showcasing video and photo work in a sports environment. May accept a combination of education and experience. Preferred Education / Experience
Familiarity with college athletics.
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