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Insycle

Full-Stack Growth Marketer (B2B SaaS, Hands-On)

Insycle, New York, New York, us, 10261

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We’re looking for a Full-Stack Growth Marketer who’s hands‑on, data‑driven, and eager to build from scratch.

You’ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content.

This is a hands‑on, doer role, no teams to manage (yet), just a clear opportunity to drive results and grow into leadership as the company scales.

Two steps are required to apply:

Submit the application using the job board.

Complete the Application Questionnaire: https://forms.gle/wmTdLTZtL9VZ4s349

Company Overview: At Insycle, our mission is to make it easy to manage and work with data.

Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/

We’re headquartered in New York City.

Requirements: ✅ You’re a Fit If You…

Have 3+ years in B2B SaaS (ideally in PLG or trial‑based products)

Can write effective copy (emails, CTAs, blog intros) without a content team

Have hands‑on experience with HubSpot AND Intercom

Can edit and update WordPress pages yourself (no dev help)

Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate

Know how to analyze funnels and launch experiments independently

Thrive in fast‑paced, startup environments where you’re trusted to own outcomes

Please Don’t Apply If…

You’ve never built or automated lifecycle campaigns

You’ve only done brand or social marketing without lifecycle or funnel ownership

You rely solely on agencies to execute paid ads or email automations

You haven’t used generative AI tools for marketing workflows

You’ve never personally worked inside HubSpot workflows or Intercom Series

What You’ll Do: Lifecycle & Activation

Launch onboarding, trial nurture, and re‑engagement flows in HubSpot

Create in‑app product tours, nudges, and messaging using Intercom

Write and optimize lifecycle copy for clarity, tone, and conversions

Create segmented campaigns for different personas or product behaviors

Acquisition & Content Optimization

Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)

Audit and improve existing blog posts for SEO and CTA conversion

Launch small‑scale paid acquisition (LinkedIn, Google) and retargeting

Use generative AI to accelerate content refreshes, ad copy, and email ideas

Community & Social Engagement

Repurpose blog content and product updates into engaging social media posts

Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.

Help cultivate an early‑stage community motion around shared data/ops challenges

Experiment with growth loops via referrals, user sharing, and community spotlights

Growth Ops & Analytics

Set up Google Tag Manager and Google Analytics for full‑funnel visibility: visit → signup → activation → paid

Track campaign performance and iterate quickly

Build dashboards and implement custom events and triggers to measure conversion and feature usage

Identify and fix conversion bottlenecks

Foundation Building

Create segmented ICPs and light product marketing frameworks

Work cross‑functionally with product and CS to identify activation levers

Help define messaging, differentiators, and light ABM targets

Compensation & Benefits:

$100K - $130K Base

0.1% - 0.25% Equity

Medical, dental, and vision insurance.

401K with a 4% company contribution.

PTO, sick and unplanned time off, holidays.

Full‑time, salaried position located remote in the United States.

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