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Critical Mass

Freelance Experiential ACD, Copy

Critical Mass, Los Angeles, California, United States, 90079

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We’re seeking a hands‑on, concept‑driven Associate Creative Director, Copy, to help shape a breakthrough presence for a global creative technology B2B company at a major tech trade show in Europe. In this role, you’ll collaborate closely with an ACD/Art partner and work under executive creative leadership. You’ll drive concepting and craft compelling copy for immersive brand experiences, live activations, and campaign messaging that connect with industry leaders. You Will:

Concept and write for live experiences, activations, and the event campaign—from high‑level ideas to concise headlines and messaging. Collaborate closely with an Art partner, production partners, and creative leadership to develop and execute creative concepts. Contribute hands‑on copywriting for a range of deliverables, including booth experiences, interactive installations, signage, and promotional toolkits. Help ensure creative work aligns with brand strategy and delivers a standout, cohesive experience across touchpoints. Work cross‑functionally with internal teams and external partners to maintain creative and strategic continuity. Present and rationalize creative ideas clearly to project stakeholders. You Have:

4+ years of professional copywriting experience, with a focus on experiential, event, or activation‑based work. Demonstrated portfolio of live event, experiential, or brand activation projects, showing both conceptual and executional copy skills. Experience collaborating within multidisciplinary creative teams and with production partners. Experience in B2B and/or technology sectors, or eager to bring your skills to complex, tech‑forward projects. Ability to adapt messaging for different audiences and touchpoints. Proven ability to work efficiently under tight deadlines and manage multiple priorities simultaneously. Exceptional attention to detail, grammar, and quality standards. Familiarity with creative strategy, campaign development, and the unique demands of live event environments. Salary Range: $100 - $110 USD Critical Mass is an equal opportunity employer.

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