Rocket Lawyer
About Rocket LawyerWe believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About your role
Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business! In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets.We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams.The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.Reports to: Director, Performance Marketing Location: Remote, but you must be located in CA, AZ, CO, UT, NCH
About your role Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business! In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets.We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams.The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.
What you’ll need
5-7 years of hands-on marketing experience, in which 4 years of experience should directly be managing paid search channels.
Preferably in SaaS or subscription.
Proven ability to drive acquisition and revenue growth through SEM strategies and ability to manage highly complex, data-driven search marketing programs.
Deep understanding of Google Ads and Microsoft Ads platforms (campaign types, ad formats (such as Google Demand Gen and YouTube), bidding strategies, audience targeting, etc.).
Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization.
Deep familiarity with all performance metrics, including CPA, CPL, CPC, LTV, and ROAS.
Experience utilizing first-party data to improve targeting accuracy and move high-intent users through the marketing funnel.
Excellent analytical skills with strong Excel/Google Sheets proficiency (pivot tables, vlookups, data slicing).
Ability to turn performance data into strategic insights – not just what happened, but what we should do next.
Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies (MTA, MMM, MMT) – the ability to turn data insights into effective campaign optimizations.
Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams.
Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment.
Strong written and verbal communication skills – able to clearly articulate performance drivers and strategic recommendations to technical and non-technical stakeholders.
Bonus if you have SQL
Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
Benefits & Perks
Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview
Panel Interviews
Final Interview
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.All your information will be kept confidential according to EEO guidelines.You may request reasonable accommodations by sending an email to . Compensation Base salary range by location:
Compensation
San Francisco Bay Area, CA: $110,840 – $130,000
California (outside of San Francisco Bay Area): $102,527 – $120,620
Colorado: $94,214 – $110,840
Utah, Arizona, and North Carolina: $88,672 – $104,320
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.$88,672—$130,000 USDBy applying for this position, your data will be processed as per Rocket Lawyer .
Rocket Lawyer
#J-18808-Ljbffr
About your role
Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business! In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets.We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams.The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.Reports to: Director, Performance Marketing Location: Remote, but you must be located in CA, AZ, CO, UT, NCH
About your role Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business! In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets.We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams.The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.
What you’ll need
5-7 years of hands-on marketing experience, in which 4 years of experience should directly be managing paid search channels.
Preferably in SaaS or subscription.
Proven ability to drive acquisition and revenue growth through SEM strategies and ability to manage highly complex, data-driven search marketing programs.
Deep understanding of Google Ads and Microsoft Ads platforms (campaign types, ad formats (such as Google Demand Gen and YouTube), bidding strategies, audience targeting, etc.).
Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization.
Deep familiarity with all performance metrics, including CPA, CPL, CPC, LTV, and ROAS.
Experience utilizing first-party data to improve targeting accuracy and move high-intent users through the marketing funnel.
Excellent analytical skills with strong Excel/Google Sheets proficiency (pivot tables, vlookups, data slicing).
Ability to turn performance data into strategic insights – not just what happened, but what we should do next.
Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies (MTA, MMM, MMT) – the ability to turn data insights into effective campaign optimizations.
Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams.
Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment.
Strong written and verbal communication skills – able to clearly articulate performance drivers and strategic recommendations to technical and non-technical stakeholders.
Bonus if you have SQL
Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
Benefits & Perks
Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview
Panel Interviews
Final Interview
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.All your information will be kept confidential according to EEO guidelines.You may request reasonable accommodations by sending an email to . Compensation Base salary range by location:
Compensation
San Francisco Bay Area, CA: $110,840 – $130,000
California (outside of San Francisco Bay Area): $102,527 – $120,620
Colorado: $94,214 – $110,840
Utah, Arizona, and North Carolina: $88,672 – $104,320
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.$88,672—$130,000 USDBy applying for this position, your data will be processed as per Rocket Lawyer .
Rocket Lawyer
#J-18808-Ljbffr