Naterra International, Inc.
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Influencer Marketing Lead
role at
Naterra International, Inc.
Naterra International Inc. (Tree Hut, Baby Magic, bdy.) is looking for a passionate and proactive
Influencer Marketing Lead
to lead the day-to-day execution of influencer programs that drive awareness, engagement, and retail demand. You’ll help shape the influencer strategy for our cult-favorite scrubs and body care products, partnering with creators across TikTok, Instagram, and YouTube to tell authentic brand stories that resonate with our highly engaged community.
This role requires a blend of creative instinct, project management rigor, and relationship‑building skills — perfect for someone who lives and breathes beauty, social culture, content trends, and performance marketing.
This is not a remote or hybrid role. Please note that the person in this role will be required to work in‑office at our Coppell, TX location 5‑days per week.
Responsibilities
Own day‑to‑day execution of influencer campaigns, including outreach, negotiations, briefing, performance tracking, and payment processing with efficiency and excellence.
Build and manage strong relationships with creators, agents, and influencer platforms; play an active role in bolstering our Tree Hut community across nano, micro, macro, and mega tiers.
Identify, source, and vet influencers based on audience insights, content style, platform performance, and brand alignment.
Oversee content approval workflows in partnership with Social Strategist to ensure every post aligns with Tree Hut’s brand guidelines, visual identity, and regulatory standards.
Partner with internal teams and media agency partners to align influencer activations with amplification tactics, key product launches, tentpole moments, and retail initiatives.
Analyze campaign performance, consolidate learnings, and work with Social Strategist, leadership, and media agency partners to optimize future activations.
Manage influencer databases and reporting tools (e.g., Aspire, UTM links, affiliate dashboards).
Collaborate cross‑functionally with social, brand, paid media, and retail marketing teams.
Stay ahead of platform trends and creator culture, identifying new talent and engagement tactics.
Develop and deliver regular campaign reports, translating performance data into actionable insights for leadership and partners.
Required Experience
3+ years of influencer marketing experience (in‑house or agency side), preferably in beauty, personal care, or CPG.
Bachelor’s degree in marketing, Communications, or related field preferred.
Proven success managing paid and organic influencer programs across TikTok and Instagram.
Experience working with influencer management tools like Aspire, Traackr, and Tribe.
Deep understanding of social media best practices and influencer content performance metrics.
Proficiency with influencer licensing, partnership regulations, usage rights, whitelisting, and paid amplification requirements + tactics.
Strong project management skills and ability to thrive in a fast‑paced, high‑growth environment.
Excellent verbal and written communication skills with a keen eye for content quality.
Passion for storytelling, trends, and building brand love through creator partnerships.
Excellent budget management skills and strong experience tracking multiple financial transactions at a time.
Preferred Experience
Experience partnering with national retailers like Ulta Beauty, Target, or Walmart.
Familiarity with affiliate platforms (e.g., LTK, ShopMy) and tracking performance across retail channels.
A deep love for the beauty industry and a sharp sense of what drives Gen Z engagement.
What We Offer
Competitive salary plus bonus structure.
Annual bonus program of up to 35% based on company metrics.
Career pathing and development.
Medical / Dental / Vision / Life.
Matching 401k up to 4%.
Travel opportunities.
#J-18808-Ljbffr
Influencer Marketing Lead
role at
Naterra International, Inc.
Naterra International Inc. (Tree Hut, Baby Magic, bdy.) is looking for a passionate and proactive
Influencer Marketing Lead
to lead the day-to-day execution of influencer programs that drive awareness, engagement, and retail demand. You’ll help shape the influencer strategy for our cult-favorite scrubs and body care products, partnering with creators across TikTok, Instagram, and YouTube to tell authentic brand stories that resonate with our highly engaged community.
This role requires a blend of creative instinct, project management rigor, and relationship‑building skills — perfect for someone who lives and breathes beauty, social culture, content trends, and performance marketing.
This is not a remote or hybrid role. Please note that the person in this role will be required to work in‑office at our Coppell, TX location 5‑days per week.
Responsibilities
Own day‑to‑day execution of influencer campaigns, including outreach, negotiations, briefing, performance tracking, and payment processing with efficiency and excellence.
Build and manage strong relationships with creators, agents, and influencer platforms; play an active role in bolstering our Tree Hut community across nano, micro, macro, and mega tiers.
Identify, source, and vet influencers based on audience insights, content style, platform performance, and brand alignment.
Oversee content approval workflows in partnership with Social Strategist to ensure every post aligns with Tree Hut’s brand guidelines, visual identity, and regulatory standards.
Partner with internal teams and media agency partners to align influencer activations with amplification tactics, key product launches, tentpole moments, and retail initiatives.
Analyze campaign performance, consolidate learnings, and work with Social Strategist, leadership, and media agency partners to optimize future activations.
Manage influencer databases and reporting tools (e.g., Aspire, UTM links, affiliate dashboards).
Collaborate cross‑functionally with social, brand, paid media, and retail marketing teams.
Stay ahead of platform trends and creator culture, identifying new talent and engagement tactics.
Develop and deliver regular campaign reports, translating performance data into actionable insights for leadership and partners.
Required Experience
3+ years of influencer marketing experience (in‑house or agency side), preferably in beauty, personal care, or CPG.
Bachelor’s degree in marketing, Communications, or related field preferred.
Proven success managing paid and organic influencer programs across TikTok and Instagram.
Experience working with influencer management tools like Aspire, Traackr, and Tribe.
Deep understanding of social media best practices and influencer content performance metrics.
Proficiency with influencer licensing, partnership regulations, usage rights, whitelisting, and paid amplification requirements + tactics.
Strong project management skills and ability to thrive in a fast‑paced, high‑growth environment.
Excellent verbal and written communication skills with a keen eye for content quality.
Passion for storytelling, trends, and building brand love through creator partnerships.
Excellent budget management skills and strong experience tracking multiple financial transactions at a time.
Preferred Experience
Experience partnering with national retailers like Ulta Beauty, Target, or Walmart.
Familiarity with affiliate platforms (e.g., LTK, ShopMy) and tracking performance across retail channels.
A deep love for the beauty industry and a sharp sense of what drives Gen Z engagement.
What We Offer
Competitive salary plus bonus structure.
Annual bonus program of up to 35% based on company metrics.
Career pathing and development.
Medical / Dental / Vision / Life.
Matching 401k up to 4%.
Travel opportunities.
#J-18808-Ljbffr