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LDX Digital

Lead Creative Strategist- Google & YouTube

LDX Digital, New York, New York, us, 10261

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What's The Company Like? LDX Digital

is a

cutting-edge digital marketing agency

specializing in

performance-driven advertising . We partner with

eCommerce brands

to create engaging and impactful ad campaigns that deliver exceptional results.

Our team is

fully remote and globally diverse , united by a shared passion for creativity and innovation.

If you're passionate about

creative strategy, and building lasting relationships ,

LDX

offers a collaborative and fast-paced environment where your impact is felt every day.

What We Want You To Do We're looking for a

Creative Strategist who can turn insight into impact

- the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns. This person

doesn't just make things "look good", they make things work.

They lead a team of creatives with vision, hold them to a high bar, and aren't afraid to say when something isn't cutting it.

Your mission is to

drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond.

Our focus is on

Performance, ensuring our clients are hitting their KPIs consistently

with the best in house creative and design strategy.

Responsibilities

Competitive & Landscape Analysis

Creative Performance Analysis

Strategic Creative Direction

Writing & Developing Creative Briefs

Team Leadership & Quality Control

Performance & Iterations

Creative Project Management

Detailed responsibilities include:

Market Research & Trend Analysis

Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts

Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities

Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity

Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks

Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities

Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms

Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots

Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data

Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns

Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals

Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights

Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails

Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs

Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output

Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals

Collaborate with the Head of Funnels to identify winning angles, hooks, and content types

Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results

Oversee multiple concurrent creative projects, from ideation through execution and performance review

Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery

Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

You're Perfect If You Have

5+ years in a creative strategy, performance creative, or advertising leadership role

Demonstrated success producing high-performing creative for paid media funnels

Experience optimising campagnas for Google & YouTube

Strong leadership and team management experience — able to push for excellence while maintaining momentum

Deep understanding of direct-response principles, storytelling, and human psychology

Exceptional communication skills and the confidence to challenge ideas or direction when needed

Comfortable operating in a fast-paced, results-driven environment.

What's in it for you:

Fully Remote Work: Enjoy the flexibility to work from anywhere

Impactful Voice: Be a key player in shaping media strategies and driving client success

Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment

Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth

Competitive Compensation: Earn competitive pay with performance-based bonuses

Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment

Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies

Our Interview Process

Click Apply and submit your CV

Fill in a short survey

1-on-1 video interview with HR

You will be asked to complete a short test task

1-on-1 video interview with Hiring Manager

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