Foley & Lardner LLP
Manager, Web & Digital Marketing Technology
Foley & Lardner LLP, Dallas, Texas, United States, 75215
Manager, Web & Digital Marketing Technology
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Manager, Web & Digital Marketing Technology
role at
Foley & Lardner LLP . Chief responsibilities include leading the strategy and operational oversight of all digital marketing technologies, including the firm website and email marketing platforms, to support business development.
Overview Foley & Lardner LLP is a great place to work because of what we do and how we do it. Your unique perspectives, experiences, and abilities will be embraced and developed so you can excel. Being part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. We have over 2,300 people who are #HappyatFoley.
Responsibilities
Serve as manager of Foley’s online website presence from a technology perspective, managing vendors and technology behind our public facing websites. Our current web CMS platform is WordPress and we use a wide variety of additional technologies.
Work closely with content teams and others throughout the firm to create and regularly update relevant digital KPIs. Similarly, work closely and broadly throughout the firm to ensure content stays fresh and meets those KPIs and ensure optimal results for SEO, site visitors, and more.
Manage functionality, data, reporting, and enhancements to the firm’s email marketing system.
Oversee cross‑platform data integration (e.g., email, events, etc. into CRM) and usage in support of firm goals; in partnership with others on the team, bring together data from digital technologies to help the firm strengthen relationships with clients and prospects.
Stay informed on industry and technology trends impacting technology and help identify future initiatives through updates to the Marketing Technology roadmaps.
Using web, email, and other analytics tools, establish, monitor, and regularly report on key metrics measuring effectiveness of the firm’s web properties, intranet and other marketing and business development initiatives.
Understand marketing technology platforms and assist with maintenance and enhancements to functionality and design, and with user support.
Oversee efforts to improve search engine optimization (SEO); create, execute, and report on strategic data regularly on a firm‑wide strategy that includes results across leading platforms and technology such as AI search tools.
Work collaboratively with the BD&M department, I.T. and others to help ensure data is integrated appropriately across numerous tools including Passle, CRM (Dynamics), email marketing, WordPress (our public website), and many others.
Manage a direct report in support of the above.
Qualifications
Bachelor’s Degree required.
Minimum of seven (7) years’ experience with marketing technologies geared toward generating revenue required.
Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.
Proven ability to inspire others toward common goals and objectives around the use of technology to drive revenue.
Experience managing technology projects, including demonstrated full lifecycle experience from problem identification through post go‑live review of technology systems.
Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.
Compensation
Milwaukee: $113,500 to $170,300
Chicago, Dallas: $124,900 to $187,300
Washington DC: $136,200 – $204,400
Benefits Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.
Equal Opportunity Statement Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.
About Foley & Lardner Foley and Lardner LLP is an AM Law 50 law firm consistently ranked among top‑tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, our platform includes Corporate, Intellectual Property and Litigation. We focus on Energy, Health Care & Life Sciences, Innovative Technology and Manufacturing, and we act as trusted business advisors.
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Manager, Web & Digital Marketing Technology
role at
Foley & Lardner LLP . Chief responsibilities include leading the strategy and operational oversight of all digital marketing technologies, including the firm website and email marketing platforms, to support business development.
Overview Foley & Lardner LLP is a great place to work because of what we do and how we do it. Your unique perspectives, experiences, and abilities will be embraced and developed so you can excel. Being part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. We have over 2,300 people who are #HappyatFoley.
Responsibilities
Serve as manager of Foley’s online website presence from a technology perspective, managing vendors and technology behind our public facing websites. Our current web CMS platform is WordPress and we use a wide variety of additional technologies.
Work closely with content teams and others throughout the firm to create and regularly update relevant digital KPIs. Similarly, work closely and broadly throughout the firm to ensure content stays fresh and meets those KPIs and ensure optimal results for SEO, site visitors, and more.
Manage functionality, data, reporting, and enhancements to the firm’s email marketing system.
Oversee cross‑platform data integration (e.g., email, events, etc. into CRM) and usage in support of firm goals; in partnership with others on the team, bring together data from digital technologies to help the firm strengthen relationships with clients and prospects.
Stay informed on industry and technology trends impacting technology and help identify future initiatives through updates to the Marketing Technology roadmaps.
Using web, email, and other analytics tools, establish, monitor, and regularly report on key metrics measuring effectiveness of the firm’s web properties, intranet and other marketing and business development initiatives.
Understand marketing technology platforms and assist with maintenance and enhancements to functionality and design, and with user support.
Oversee efforts to improve search engine optimization (SEO); create, execute, and report on strategic data regularly on a firm‑wide strategy that includes results across leading platforms and technology such as AI search tools.
Work collaboratively with the BD&M department, I.T. and others to help ensure data is integrated appropriately across numerous tools including Passle, CRM (Dynamics), email marketing, WordPress (our public website), and many others.
Manage a direct report in support of the above.
Qualifications
Bachelor’s Degree required.
Minimum of seven (7) years’ experience with marketing technologies geared toward generating revenue required.
Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.
Proven ability to inspire others toward common goals and objectives around the use of technology to drive revenue.
Experience managing technology projects, including demonstrated full lifecycle experience from problem identification through post go‑live review of technology systems.
Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.
Compensation
Milwaukee: $113,500 to $170,300
Chicago, Dallas: $124,900 to $187,300
Washington DC: $136,200 – $204,400
Benefits Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.
Equal Opportunity Statement Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.
About Foley & Lardner Foley and Lardner LLP is an AM Law 50 law firm consistently ranked among top‑tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, our platform includes Corporate, Intellectual Property and Litigation. We focus on Energy, Health Care & Life Sciences, Innovative Technology and Manufacturing, and we act as trusted business advisors.
#J-18808-Ljbffr