PTR Premier Truck Rental
Growth Marketing Specialist
PTR Premier Truck Rental, Detroit, Michigan, United States, 48228
Company Overview
At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family‑owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high‑quality, ready‑to‑work trucks and trailers tailored to each customer’s needs. At PTR, we don’t just rent trucks—we partner with our customers to drive efficiency and success on every job site.
Position Summary The
Growth Marketing Specialist
is an innovative and analytical individual. This role involves designing and implementing marketing strategies that align with our business goals, ensuring consistent brand messaging, and driving growth through effective campaigns. This person is a forward‑thinking problem solver with a passion for data‑driven decision‑making and creative storytelling.
Responsibilities Strategy Development
Create and execute strategic, data‑driven marketing plans that align with business objectives.
Identify target audiences, key personas, market trends, and competitive positioning.
Campaign Management
Partner to develop and optimize marketing campaigns across multiple channels, including digital, print, and events.
Monitor campaign performance metrics and make data‑driven adjustments based on areas of strategic enterprise focus.
Brand Management
Partner to maintain consistent brand voice and visual assets across all marketing efforts.
Collaborate with internal teams and external partners to ensure cohesive branding in all content and communications.
Market Research and Analysis
Conduct (and partner to coordinate) market research to understand customer needs, preferences, and behaviors within areas of strategic enterprise focus.
Analyze industry trends and competitor strategies to identify growth opportunities.
Collaboration and Leadership
Work with cross‑functional teams, including content creators, designers, and sales, to execute campaigns effectively.
Present strategic plans and performance reports to key stakeholders.
Content Oversight
Collaborate on content creation, ensuring all deliverables align with strategic goals.
Oversee messaging across social media, email marketing, advertising, website and other platforms.
Requirements Must Have
Bachelor’s degree in marketing or related field.
Excellent interpersonal, written, and verbal communication skills.
Strong team player with the ability to work across multiple functional areas.
Exceptional prioritization, multitasking, and time‑management skills.
Detail‑oriented with strong organizational and problem‑solving skills.
Knowledge of A/B testing methodologies and conversion rate optimization.
Experience working with remote teams and coordinating cross‑functional projects.
Experience working with a team of omni‑channel marketers.
While this position is primarily based in our Fort Wayne office, exceptional remote candidates within the United States will be considered in Central or Mountain Time Zones.
Nice to Have
Experience in a marketing agency or corporate/marketing communications department.
Proficiency in Pardot, Google Suite, and social media platforms.
Experience in B2B marketing and account‑based marketing strategies.
Experience in SEO, SEM and/or keyword research.
Experience with B2B inbound marketing campaigns.
Experience in reporting, data and analytics of campaigns.
Familiarity with ERP systems and CRM tools.
Location & Hours Remote with 1‑2 weeks of travel to our Fort Wayne and Fort Worth locations.
Monday – Friday 8 am to 5 pm ET
Compensation This position offers a competitive compensation package, benchmarked to regional market standards, consisting of a base salary plus the opportunity for quarterly profit sharing after one year of employment.
Employee Benefits
Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
401(k) matching and long‑term financial planning
Paid time off that lets you recharge
Life, accidental death, and disability coverage
Ongoing learning & development opportunities
Wellness & Fitness: on‑site CrossFit‑style gym, personal trainer, group classes, virtual training, personalized plans, nutrition coaching
Exclusive Employee Perks: PTR Swag & Uniform/Boot allowance, on‑site micro‑markets, snack & essential supplies, phone plan discounts, supplier vehicles, mobile detailing, tools & equipment
Training, Growth & Recognition: Predictive Index assessment tool for employee development and engagement
Culture & Connection: PTR Field Days & Team Events, Extra Mile Recognition Program, PTR Text Alerts & Open Communication
Comprehensive Benefits — starting day one: 401(k) matching, paid time off, life, disability, learning, wellness, travel, corporate events
Equal Opportunity Statement Premier Truck Rental is an equal‑opportunity employer. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need support or accommodation due to a disability, contact us at
recruiting@rentptr.com —we’re here to help.
#J-18808-Ljbffr
Position Summary The
Growth Marketing Specialist
is an innovative and analytical individual. This role involves designing and implementing marketing strategies that align with our business goals, ensuring consistent brand messaging, and driving growth through effective campaigns. This person is a forward‑thinking problem solver with a passion for data‑driven decision‑making and creative storytelling.
Responsibilities Strategy Development
Create and execute strategic, data‑driven marketing plans that align with business objectives.
Identify target audiences, key personas, market trends, and competitive positioning.
Campaign Management
Partner to develop and optimize marketing campaigns across multiple channels, including digital, print, and events.
Monitor campaign performance metrics and make data‑driven adjustments based on areas of strategic enterprise focus.
Brand Management
Partner to maintain consistent brand voice and visual assets across all marketing efforts.
Collaborate with internal teams and external partners to ensure cohesive branding in all content and communications.
Market Research and Analysis
Conduct (and partner to coordinate) market research to understand customer needs, preferences, and behaviors within areas of strategic enterprise focus.
Analyze industry trends and competitor strategies to identify growth opportunities.
Collaboration and Leadership
Work with cross‑functional teams, including content creators, designers, and sales, to execute campaigns effectively.
Present strategic plans and performance reports to key stakeholders.
Content Oversight
Collaborate on content creation, ensuring all deliverables align with strategic goals.
Oversee messaging across social media, email marketing, advertising, website and other platforms.
Requirements Must Have
Bachelor’s degree in marketing or related field.
Excellent interpersonal, written, and verbal communication skills.
Strong team player with the ability to work across multiple functional areas.
Exceptional prioritization, multitasking, and time‑management skills.
Detail‑oriented with strong organizational and problem‑solving skills.
Knowledge of A/B testing methodologies and conversion rate optimization.
Experience working with remote teams and coordinating cross‑functional projects.
Experience working with a team of omni‑channel marketers.
While this position is primarily based in our Fort Wayne office, exceptional remote candidates within the United States will be considered in Central or Mountain Time Zones.
Nice to Have
Experience in a marketing agency or corporate/marketing communications department.
Proficiency in Pardot, Google Suite, and social media platforms.
Experience in B2B marketing and account‑based marketing strategies.
Experience in SEO, SEM and/or keyword research.
Experience with B2B inbound marketing campaigns.
Experience in reporting, data and analytics of campaigns.
Familiarity with ERP systems and CRM tools.
Location & Hours Remote with 1‑2 weeks of travel to our Fort Wayne and Fort Worth locations.
Monday – Friday 8 am to 5 pm ET
Compensation This position offers a competitive compensation package, benchmarked to regional market standards, consisting of a base salary plus the opportunity for quarterly profit sharing after one year of employment.
Employee Benefits
Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
401(k) matching and long‑term financial planning
Paid time off that lets you recharge
Life, accidental death, and disability coverage
Ongoing learning & development opportunities
Wellness & Fitness: on‑site CrossFit‑style gym, personal trainer, group classes, virtual training, personalized plans, nutrition coaching
Exclusive Employee Perks: PTR Swag & Uniform/Boot allowance, on‑site micro‑markets, snack & essential supplies, phone plan discounts, supplier vehicles, mobile detailing, tools & equipment
Training, Growth & Recognition: Predictive Index assessment tool for employee development and engagement
Culture & Connection: PTR Field Days & Team Events, Extra Mile Recognition Program, PTR Text Alerts & Open Communication
Comprehensive Benefits — starting day one: 401(k) matching, paid time off, life, disability, learning, wellness, travel, corporate events
Equal Opportunity Statement Premier Truck Rental is an equal‑opportunity employer. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need support or accommodation due to a disability, contact us at
recruiting@rentptr.com —we’re here to help.
#J-18808-Ljbffr