Salesforce
Overview
Director, Thought Leadership & Messaging – Slack (Salesforce). The role sits within the Product Marketing team and is responsible for shaping Slack's narrative, driving strategic messaging, and establishing Slack as a leader in the future of work through thought leadership, category creation, and analyst engagement. Responsibilities
Define, develop, and execute Slack's thought leadership strategy aligned with product roadmap, business objectives, and market trends. Identify industry trends, customer pain points, and competitive dynamics to inform the thought leadership agenda. Create Slack’s POV and position Slack as a leader in the future of work, enterprise collaboration, and AI in the workplace. Partner with cross-functional teams to ensure alignment and amplification of key messages. Translate Slack capabilities into clear narratives for customers, analysts, media, and internal stakeholders. Develop core messaging frameworks, value propositions, and proof points that differentiate Slack. Ensure consistent messaging across external and internal communications channels. Oversee thought leadership content development (whitepapers, research reports, executive presentations, blog posts, articles, webinars, etc.). Lead Slack’s digital content efforts and collaborate with PMM, sales, and external agencies to educate, inspire, and persuade. Collaborate with internal SMEs and PMM teams to produce high-impact content and measure effectiveness against performance data. Work with Analyst Relations to build relationships with key analysts and drive category creation and positioning. Develop analyst-facing narratives, briefings, and presentations that articulate Slack’s vision for the future of enterprise communication and collaboration. Leverage analyst insights to refine messaging and identify new thought leadership opportunities. What You’ll Bring
8+ years of experience in product marketing, content strategy, or related field within a B2B SaaS environment, with senior leadership or thought leadership focus. Proven track record in category creation/definition or influencing market perception through strategic messaging and analyst engagement. Strong ability to translate complex products into compelling business value propositions. Expertise in content strategy and development across multiple formats; ability to plan, execute, and measure impact. Experience working with industry analysts; ability to build relationships and influence research and reports. Excellent written and verbal communication; ability to articulate complex ideas clearly to diverse audiences. Strategic thinking with analytical capabilities to synthesize market data and insights into actionable strategies. Executive presence and strong presentation skills; comfortable engaging with senior leaders. Self-starter with collaborative work style; thrives in fast-paced environments and can manage multiple projects. Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. Additional Information
Posting statements and equal opportunity employer information are included by Salesforce; accommodations are available for applicants with disabilities. For more details on benefits, see Salesforce benefits information; salary ranges vary by location and role.
#J-18808-Ljbffr
Director, Thought Leadership & Messaging – Slack (Salesforce). The role sits within the Product Marketing team and is responsible for shaping Slack's narrative, driving strategic messaging, and establishing Slack as a leader in the future of work through thought leadership, category creation, and analyst engagement. Responsibilities
Define, develop, and execute Slack's thought leadership strategy aligned with product roadmap, business objectives, and market trends. Identify industry trends, customer pain points, and competitive dynamics to inform the thought leadership agenda. Create Slack’s POV and position Slack as a leader in the future of work, enterprise collaboration, and AI in the workplace. Partner with cross-functional teams to ensure alignment and amplification of key messages. Translate Slack capabilities into clear narratives for customers, analysts, media, and internal stakeholders. Develop core messaging frameworks, value propositions, and proof points that differentiate Slack. Ensure consistent messaging across external and internal communications channels. Oversee thought leadership content development (whitepapers, research reports, executive presentations, blog posts, articles, webinars, etc.). Lead Slack’s digital content efforts and collaborate with PMM, sales, and external agencies to educate, inspire, and persuade. Collaborate with internal SMEs and PMM teams to produce high-impact content and measure effectiveness against performance data. Work with Analyst Relations to build relationships with key analysts and drive category creation and positioning. Develop analyst-facing narratives, briefings, and presentations that articulate Slack’s vision for the future of enterprise communication and collaboration. Leverage analyst insights to refine messaging and identify new thought leadership opportunities. What You’ll Bring
8+ years of experience in product marketing, content strategy, or related field within a B2B SaaS environment, with senior leadership or thought leadership focus. Proven track record in category creation/definition or influencing market perception through strategic messaging and analyst engagement. Strong ability to translate complex products into compelling business value propositions. Expertise in content strategy and development across multiple formats; ability to plan, execute, and measure impact. Experience working with industry analysts; ability to build relationships and influence research and reports. Excellent written and verbal communication; ability to articulate complex ideas clearly to diverse audiences. Strategic thinking with analytical capabilities to synthesize market data and insights into actionable strategies. Executive presence and strong presentation skills; comfortable engaging with senior leaders. Self-starter with collaborative work style; thrives in fast-paced environments and can manage multiple projects. Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. Additional Information
Posting statements and equal opportunity employer information are included by Salesforce; accommodations are available for applicants with disabilities. For more details on benefits, see Salesforce benefits information; salary ranges vary by location and role.
#J-18808-Ljbffr