Disneyland Hong Kong
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
The Associate Manager of Media Planning will focus on supporting the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Associate Manager will be responsible for contributing to development of media plans for assigned ESPN properties, supporting projects that blur the lines between marketing, research, and creative. This role provides foundational experience in how the world of media operates in the fast‑paced environment of multiplatform live sports and content. This role reports to the Media Planning Associate Director. This role is based in New York, NY.
Responsibilities
Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
Work closely with cross‑functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
Responsible for end‑to‑end tracking of campaigns and multi‑variant testing across media initiatives, driving measurable business outcomes
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
Have foresight and understanding of projects to maintain and adjust timing of deliverables for the team at large, communicating changes to managers and leadership
Support team with data & tagging needs; implementation, reporting and measurement
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns
Qualifications
Minimum of 2 years of relevant professional experience in media planning or media buying
Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full‑funnel marketing plans
Comfortable with complex, cross‑functional projects across teams and leagues
Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
Extremely organized and motivated, with the ability to effectively prioritize and multi‑task in a very fast‑paced, deadline‑driven environment
Proficient analytical skills
Knowledge of industry planning and research tools
Strong entertainment industry knowledge, preferably in sports
Self‑motivated and comfortable working independently with minimal supervision and direction
Strong verbal and written communication skills
Works with urgency, strong time management, problem‑solving skills and a critical thinker
Preferred Qualifications
Strong entertainment industry knowledge, preferably in sports
Multi‑platform paid media experience
Interest in data‑driven marketing and experience with devising effective strategies based on true insights
Experience in media tagging and reporting framework a plus
Self‑motivated and comfortable working independently with minimal supervision and direction
Ability to prioritize and multi‑task
Outstanding interpersonal skills (verbal and written)
Curiosity and passion for understanding the ‘why’ underneath the surface
Required Education
Bachelor’s degree or equivalent in Marketing, Media, or a related field
Hiring Range The hiring range for this position in New York, NY is $67,500 to $90,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
#J-18808-Ljbffr
The Associate Manager of Media Planning will focus on supporting the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Associate Manager will be responsible for contributing to development of media plans for assigned ESPN properties, supporting projects that blur the lines between marketing, research, and creative. This role provides foundational experience in how the world of media operates in the fast‑paced environment of multiplatform live sports and content. This role reports to the Media Planning Associate Director. This role is based in New York, NY.
Responsibilities
Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
Work closely with cross‑functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
Responsible for end‑to‑end tracking of campaigns and multi‑variant testing across media initiatives, driving measurable business outcomes
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
Have foresight and understanding of projects to maintain and adjust timing of deliverables for the team at large, communicating changes to managers and leadership
Support team with data & tagging needs; implementation, reporting and measurement
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns
Qualifications
Minimum of 2 years of relevant professional experience in media planning or media buying
Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full‑funnel marketing plans
Comfortable with complex, cross‑functional projects across teams and leagues
Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
Extremely organized and motivated, with the ability to effectively prioritize and multi‑task in a very fast‑paced, deadline‑driven environment
Proficient analytical skills
Knowledge of industry planning and research tools
Strong entertainment industry knowledge, preferably in sports
Self‑motivated and comfortable working independently with minimal supervision and direction
Strong verbal and written communication skills
Works with urgency, strong time management, problem‑solving skills and a critical thinker
Preferred Qualifications
Strong entertainment industry knowledge, preferably in sports
Multi‑platform paid media experience
Interest in data‑driven marketing and experience with devising effective strategies based on true insights
Experience in media tagging and reporting framework a plus
Self‑motivated and comfortable working independently with minimal supervision and direction
Ability to prioritize and multi‑task
Outstanding interpersonal skills (verbal and written)
Curiosity and passion for understanding the ‘why’ underneath the surface
Required Education
Bachelor’s degree or equivalent in Marketing, Media, or a related field
Hiring Range The hiring range for this position in New York, NY is $67,500 to $90,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
#J-18808-Ljbffr