Humana
Overview
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$94,900.00/yr - $130,500.00/yr
Humana's Marketing organization is seeking a Senior Marketing Associate to support Local Marketing. Are you passionate about bringing national brand strategy to life at the local level? As the Senior Associate, Local Marketing, you’ll play a key role in tailoring Humana’s marketing efforts to meet the unique needs of local markets. You’ll collaborate with market leaders and cross-functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.
Responsibilities
Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication
Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables
Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market
Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement
Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies
Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth
Manage Local marketing calendars, budgets, timelines and projects
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization
Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution
Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously
Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences
Strong written and verbal communication skills
Familiarity with the Medicare landscape, regulatory environment and competitive marketplace
Proficiency in budget management and resource allocation to maximize marketing impact
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Strong project management and stakeholder engagement skills
Ability to analyze competitive activity and identify emerging opportunities
Enthusiasm for learning and applying new concepts in a fast paced, dynamic environment
Strong time management skills and presentation skills
Good collaborator and adaptable
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: at minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps; wireless, wired cable or DSL connection suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Humana values personal identity protection. Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Insurance
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Base pay range
$94,900.00/yr - $130,500.00/yr
Humana's Marketing organization is seeking a Senior Marketing Associate to support Local Marketing. Are you passionate about bringing national brand strategy to life at the local level? As the Senior Associate, Local Marketing, you’ll play a key role in tailoring Humana’s marketing efforts to meet the unique needs of local markets. You’ll collaborate with market leaders and cross-functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.
Responsibilities
Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication
Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables
Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market
Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement
Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies
Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth
Manage Local marketing calendars, budgets, timelines and projects
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization
Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution
Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously
Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences
Strong written and verbal communication skills
Familiarity with the Medicare landscape, regulatory environment and competitive marketplace
Proficiency in budget management and resource allocation to maximize marketing impact
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Strong project management and stakeholder engagement skills
Ability to analyze competitive activity and identify emerging opportunities
Enthusiasm for learning and applying new concepts in a fast paced, dynamic environment
Strong time management skills and presentation skills
Good collaborator and adaptable
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: at minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps; wireless, wired cable or DSL connection suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Humana values personal identity protection. Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Insurance
#J-18808-Ljbffr