Fanatics
Overview
Senior Manager, Programmatic Supply & Campaign Lead — Fanatics Advertising. We are looking for an experienced Programmatic Supply Lead at the Senior Manager level to own and scale our programmatic supply strategy and related campaign operations. This role manages both self-service and managed-service supply & campaign offerings and serves as the go-to expert for DSP/SSP relationships, inventory quality, deal structuring, and driving performance across supply channels. What You'll Do
Supply Strategy & Partnerships
Define & execute Fanatics’ programmatic supply roadmap: select SSPs, publishers, and unique inventory (display, video, CTV/OTT, native, mobile). Negotiate contracts, deals, pricing models (e.g. private marketplaces, preferred deals, programmatic guaranteed). Build and maintain strong relationships with SSPs, publishers and supply vendors; evaluate new supply opportunities.
Campaign Oversight & Operations
Oversee both self-serve and managed campaign supply activation & performance. Ensure inventory is correctly integrated, tagged, and meets quality, brand safety, latency/viewability standards. Collaborate with AdOps/trafficking teams to ensure seamless implementation of campaigns; manage troubleshooting and supply issues. Own inventory allocation strategy: determine which supply to prioritize for different campaign types/objectives.
Quality, Measurement & Optimization
Define supply quality metrics (e.g., viewability, fraud, ad quality, latency, fill, match rate). Monitor, analyze, and improve over time. Use data/analytics to optimize supply selection, pricing, and performance. Produce reports, dashboards, and partner reviews. Stay forward-looking: track industry trends (identity, privacy, supply path optimization, cookieless environments) and advise on implications and adjustments.
Self-Service & Managed Service Product & GTM
Partner with Product, Sales, Marketing to evolve self-service offerings (tools, platform access, inventory packaging) and managed-service solutions. Develop go-to-market strategies for supply-side offerings; help sales teams and account managers understand, sell, and support these offerings.
Team & Stakeholder Leadership
Provide leadership and mentorship for programmatic supply; ensure knowledge transfer. Coordinate with Legal, Privacy, Product, AdOps, Analytics, and Sales. Drive internal alignment on supply roadmap, capacity, resource needs, and prioritization of partner and inventory investments.
What We're Looking For
Approximately 6–10 years of experience in programmatic advertising, especially on the supply side or in supply/demand partner management. Demonstrated experience negotiating supply contracts/deals with SSPs and publishers (private deals, PMPs, programmatic guaranteed, etc.). Strong technical understanding of DSP/SSP architecture, auction dynamics, bid flows, supply path optimization, ad serving tags, latency, measurement & verification. Experience with campaign operations: trafficking, troubleshooting, and campaign optimization. Excellent data skills: interpreting performance metrics and making data-driven decisions; familiarity with reporting tools and dashboards. Stakeholder management: ability to influence and communicate clearly with leadership and cross-functional teams. Knowledge of industry trends and constraints (privacy shifts, IDFA/cookieless, regulatory considerations, ad fraud, quality/viewability). Preferred Qualifications
Experience in commerce media/retail/sports brand contexts (Fanatics is commerce/sports heavy). Experience scaling self-service platforms. Background in video/CTV/OTT programmatic supply. Experience contributing to product direction for supply-side features. Some experience managing a team. Competencies & Behaviors
Strategic mindset plus hands-on execution. Comfortable in ambiguity. Strong negotiation and influencing skills. Results-oriented: balancing scale and quality. Collaborative, able to work across teams. Compensation
The salary range for this position is
$150,000 to $188,000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, we consider location, experience, qualifications, and training as part of the final compensation package. About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Our platform enables fans to buy licensed gear, jerseys, lifestyle and streetwear, and other collectibles; and to engage with our expanding sports ecosystem. Our workforce includes over 22,000 employees with a global footprint and a partner network spanning major leagues, teams, and retailers.
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Senior Manager, Programmatic Supply & Campaign Lead — Fanatics Advertising. We are looking for an experienced Programmatic Supply Lead at the Senior Manager level to own and scale our programmatic supply strategy and related campaign operations. This role manages both self-service and managed-service supply & campaign offerings and serves as the go-to expert for DSP/SSP relationships, inventory quality, deal structuring, and driving performance across supply channels. What You'll Do
Supply Strategy & Partnerships
Define & execute Fanatics’ programmatic supply roadmap: select SSPs, publishers, and unique inventory (display, video, CTV/OTT, native, mobile). Negotiate contracts, deals, pricing models (e.g. private marketplaces, preferred deals, programmatic guaranteed). Build and maintain strong relationships with SSPs, publishers and supply vendors; evaluate new supply opportunities.
Campaign Oversight & Operations
Oversee both self-serve and managed campaign supply activation & performance. Ensure inventory is correctly integrated, tagged, and meets quality, brand safety, latency/viewability standards. Collaborate with AdOps/trafficking teams to ensure seamless implementation of campaigns; manage troubleshooting and supply issues. Own inventory allocation strategy: determine which supply to prioritize for different campaign types/objectives.
Quality, Measurement & Optimization
Define supply quality metrics (e.g., viewability, fraud, ad quality, latency, fill, match rate). Monitor, analyze, and improve over time. Use data/analytics to optimize supply selection, pricing, and performance. Produce reports, dashboards, and partner reviews. Stay forward-looking: track industry trends (identity, privacy, supply path optimization, cookieless environments) and advise on implications and adjustments.
Self-Service & Managed Service Product & GTM
Partner with Product, Sales, Marketing to evolve self-service offerings (tools, platform access, inventory packaging) and managed-service solutions. Develop go-to-market strategies for supply-side offerings; help sales teams and account managers understand, sell, and support these offerings.
Team & Stakeholder Leadership
Provide leadership and mentorship for programmatic supply; ensure knowledge transfer. Coordinate with Legal, Privacy, Product, AdOps, Analytics, and Sales. Drive internal alignment on supply roadmap, capacity, resource needs, and prioritization of partner and inventory investments.
What We're Looking For
Approximately 6–10 years of experience in programmatic advertising, especially on the supply side or in supply/demand partner management. Demonstrated experience negotiating supply contracts/deals with SSPs and publishers (private deals, PMPs, programmatic guaranteed, etc.). Strong technical understanding of DSP/SSP architecture, auction dynamics, bid flows, supply path optimization, ad serving tags, latency, measurement & verification. Experience with campaign operations: trafficking, troubleshooting, and campaign optimization. Excellent data skills: interpreting performance metrics and making data-driven decisions; familiarity with reporting tools and dashboards. Stakeholder management: ability to influence and communicate clearly with leadership and cross-functional teams. Knowledge of industry trends and constraints (privacy shifts, IDFA/cookieless, regulatory considerations, ad fraud, quality/viewability). Preferred Qualifications
Experience in commerce media/retail/sports brand contexts (Fanatics is commerce/sports heavy). Experience scaling self-service platforms. Background in video/CTV/OTT programmatic supply. Experience contributing to product direction for supply-side features. Some experience managing a team. Competencies & Behaviors
Strategic mindset plus hands-on execution. Comfortable in ambiguity. Strong negotiation and influencing skills. Results-oriented: balancing scale and quality. Collaborative, able to work across teams. Compensation
The salary range for this position is
$150,000 to $188,000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, we consider location, experience, qualifications, and training as part of the final compensation package. About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Our platform enables fans to buy licensed gear, jerseys, lifestyle and streetwear, and other collectibles; and to engage with our expanding sports ecosystem. Our workforce includes over 22,000 employees with a global footprint and a partner network spanning major leagues, teams, and retailers.
#J-18808-Ljbffr