Lemonlight
We\'re seeking a strategic and hands-on Senior Performance Marketing Manager to lead our paid media acquisition and performance marketing efforts with a primary focus on scaling our demand creation initiatives. While we\'ve built a strong foundation in demand capture through Google Ads, we\'re ready to expand our reach and build brand awareness through innovative paid social, cross-channel strategies, and emerging performance channels.
The ideal candidate will bring deep expertise in full-funnel, integrated performance marketing with particular strength in top and middle-funnel strategy development for B2B audiences. You\'ll combine your expertise across SEM, paid social, ABM and partner-led growth (affiliates, marketplaces, and emerging performance channels) with strategic budget ownership, agency/partner management, and full-funnel execution to help scale growth across markets.
This role offers the unique opportunity to shape our demand generation strategy from the ground up while maintaining and optimizing our successful demand capture programs. You\'ll work closely with our Director of Marketing to scale our paid social presence and drive measurable pipeline growth.
Key Responsibilities
Demand Creation & Paid Social Strategy (Primary Focus) – Develop and execute comprehensive paid social strategies across Meta, LinkedIn, YouTube, TikTok, and Reddit to build brand awareness and generate demand Create testing frameworks for creative formats, audiences, and messaging to optimize top and middle-funnel performance Scale our paid social spend strategically while maintaining efficiency metrics Partner with creative teams to develop monthly content calendars and ensure consistent flow of test-ready creative assets Build audience segments and implement sophisticated targeting strategies for B2B decision-makers Establish KPIs and attribution models for demand creation activities that connect to pipeline impact Demand Capture & SEM Management – Maintain and optimize existing Google Ads and Bing Ads campaigns focused on high-intent search traffic Ensure consistent cost per meeting and meeting rate performance across demand capture channels Balance budget allocation between demand creation and capture based on performance data ABM & Partner Growth Channels – Develop and execute Account-Based Marketing (ABM) strategies in partnership with Sales, aligning campaigns to target high-value accounts Manage and optimize lead generation marketplaces and evaluate third-party vendors for cost-effective, high-quality pipeline Identify and manage strategic partnerships (media, technology, co-marketing, affiliates) that open new demand generation channels Budget, Data Analysis & Reporting – Manage multi-channel paid media budgets and forecasting Manage daily tracking of spend, pipeline influence, and conversion metrics across all channels Produce weekly KPI reports and monthly comprehensive performance analyses Develop forecasting models to predict pipeline impact and inform budget decisions Track full-funnel metrics from impression to pipeline, ensuring clear attribution across touchpoints Present insights and recommendations to leadership, translating complex data into actionable strategies Campaign Development, Execution, & Experimentation – Lead, design and optimize full-funnel integrated marketing campaigns Lead full-funnel experimentation by developing hypotheses, executing rapid tests, and iterating based on results to identify scalable growth opportunities Test and optimize ICP segmentation, targeting, messaging, and user experience to maximize conversions across channels Write and optimize compelling copy for landing pages and ad creative Lead retargeting strategy through display and social to ensure efficient nurture of mid- and lower-funnel prospects Drive creative and message testing, working closely with creative and production teams to ensure fast feedback loops and actionable insights Collaborate with web development team on conversion rate optimization initiatives Implement tracking and attribution systems to measure campaign success Stakeholder & Partner Management – Manage relationships with external partners including media agencies and platform representatives Coordinate with sales team to ensure lead quality and optimize handoff processes Partner with creative and content teams to align paid media with broader marketing initiatives Present strategies and results to C-level executives and key stakeholders Required Qualifications
5-8+ years of hands-on paid media experience, with at least 2 years focused on B2B marketing Strong expertise in SEM and paid social (Meta, YouTube, TikTok, Reddit, LinkedIn) Proven track record of scaling paid social campaigns from scratch, with demonstrated success in demand creation Experience managing monthly budgets of $50K+ across multiple channels and delivering strong ROAS and ROI Strong background in both demand creation (paid social) and demand capture (paid search) strategies Experience building campaigns end-to-end, including budget allocation, ad uploads, tagging, and GTM milestone planning Experience developing and executing ABM strategies in partnership with Sales Proven success managing lead generation marketplaces, affiliate programs, and strategic partnerships as part of a diversified demand generation mix Strong copywriting skills and hands-on experience building and optimizing PPC/social ads, landing pages, and retargeting campaigns Experience with full-funnel B2B marketing and understanding of long sales cycles Technical Skills
Expert-level proficiency in Meta Business Manager, LinkedIn Campaign Manager, and Google Ads Advanced knowledge of audience targeting, lookalike modeling, and retargeting strategies for B2B Proficiency with HubSpot or similar CRM platforms for attribution and pipeline tracking Strong analytical skills with expertise in Google Sheets/Excel for data analysis and reporting Experience with UTM parameter strategy and multi-touch attribution models Familiarity with creative, channel, and targeting testing methodologies and statistical significance Strategic Capabilities
Ability to develop and articulate demand creation strategies that align with business objectives Strong ability to balance short-term optimization with long-term growth strategies Ability to design integrated campaigns and align them to GTM, evergreen, and promotional objectives Experience building paid social programs that generate measurable pipeline, not just leads Understanding of B2B buyer journeys and ability to create content strategies for different funnel stages Strong ICP segmentation and testing mindset to identify new markets, channels, and segments Proven ability to balance brand building with performance marketing goals Preferred Qualifications
Experience in B2B SaaS or professional services marketing Knowledge of video advertising and YouTube campaign management Copywriting skills for ad creative, landing pages, and email campaigns Experience with website CRO and A/B testing tools Familiarity with WordPress and basic HTML/CSS Understanding of account-based marketing (ABM) strategies Experience working with creative teams to develop performance-driven content Core Competencies
Strategic Thinking
Ability to see beyond day-to-day optimization to build long-term demand generation strategies Comfortable with ambiguity and building processes from scratch Data-driven decision maker who can balance testing with scaling proven strategies Communication & Collaboration
Excellent written and verbal communication skills Ability to translate technical performance data into business insights Comfortable presenting to and influencing senior leadership Strong cross-functional collaboration skills Execution Excellence
Self-directed with ability to manage multiple priorities and stakeholders Detail-oriented while maintaining focus on strategic objectives Proactive in identifying opportunities and solving problems before they escalate
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Demand Creation & Paid Social Strategy (Primary Focus) – Develop and execute comprehensive paid social strategies across Meta, LinkedIn, YouTube, TikTok, and Reddit to build brand awareness and generate demand Create testing frameworks for creative formats, audiences, and messaging to optimize top and middle-funnel performance Scale our paid social spend strategically while maintaining efficiency metrics Partner with creative teams to develop monthly content calendars and ensure consistent flow of test-ready creative assets Build audience segments and implement sophisticated targeting strategies for B2B decision-makers Establish KPIs and attribution models for demand creation activities that connect to pipeline impact Demand Capture & SEM Management – Maintain and optimize existing Google Ads and Bing Ads campaigns focused on high-intent search traffic Ensure consistent cost per meeting and meeting rate performance across demand capture channels Balance budget allocation between demand creation and capture based on performance data ABM & Partner Growth Channels – Develop and execute Account-Based Marketing (ABM) strategies in partnership with Sales, aligning campaigns to target high-value accounts Manage and optimize lead generation marketplaces and evaluate third-party vendors for cost-effective, high-quality pipeline Identify and manage strategic partnerships (media, technology, co-marketing, affiliates) that open new demand generation channels Budget, Data Analysis & Reporting – Manage multi-channel paid media budgets and forecasting Manage daily tracking of spend, pipeline influence, and conversion metrics across all channels Produce weekly KPI reports and monthly comprehensive performance analyses Develop forecasting models to predict pipeline impact and inform budget decisions Track full-funnel metrics from impression to pipeline, ensuring clear attribution across touchpoints Present insights and recommendations to leadership, translating complex data into actionable strategies Campaign Development, Execution, & Experimentation – Lead, design and optimize full-funnel integrated marketing campaigns Lead full-funnel experimentation by developing hypotheses, executing rapid tests, and iterating based on results to identify scalable growth opportunities Test and optimize ICP segmentation, targeting, messaging, and user experience to maximize conversions across channels Write and optimize compelling copy for landing pages and ad creative Lead retargeting strategy through display and social to ensure efficient nurture of mid- and lower-funnel prospects Drive creative and message testing, working closely with creative and production teams to ensure fast feedback loops and actionable insights Collaborate with web development team on conversion rate optimization initiatives Implement tracking and attribution systems to measure campaign success Stakeholder & Partner Management – Manage relationships with external partners including media agencies and platform representatives Coordinate with sales team to ensure lead quality and optimize handoff processes Partner with creative and content teams to align paid media with broader marketing initiatives Present strategies and results to C-level executives and key stakeholders Required Qualifications
5-8+ years of hands-on paid media experience, with at least 2 years focused on B2B marketing Strong expertise in SEM and paid social (Meta, YouTube, TikTok, Reddit, LinkedIn) Proven track record of scaling paid social campaigns from scratch, with demonstrated success in demand creation Experience managing monthly budgets of $50K+ across multiple channels and delivering strong ROAS and ROI Strong background in both demand creation (paid social) and demand capture (paid search) strategies Experience building campaigns end-to-end, including budget allocation, ad uploads, tagging, and GTM milestone planning Experience developing and executing ABM strategies in partnership with Sales Proven success managing lead generation marketplaces, affiliate programs, and strategic partnerships as part of a diversified demand generation mix Strong copywriting skills and hands-on experience building and optimizing PPC/social ads, landing pages, and retargeting campaigns Experience with full-funnel B2B marketing and understanding of long sales cycles Technical Skills
Expert-level proficiency in Meta Business Manager, LinkedIn Campaign Manager, and Google Ads Advanced knowledge of audience targeting, lookalike modeling, and retargeting strategies for B2B Proficiency with HubSpot or similar CRM platforms for attribution and pipeline tracking Strong analytical skills with expertise in Google Sheets/Excel for data analysis and reporting Experience with UTM parameter strategy and multi-touch attribution models Familiarity with creative, channel, and targeting testing methodologies and statistical significance Strategic Capabilities
Ability to develop and articulate demand creation strategies that align with business objectives Strong ability to balance short-term optimization with long-term growth strategies Ability to design integrated campaigns and align them to GTM, evergreen, and promotional objectives Experience building paid social programs that generate measurable pipeline, not just leads Understanding of B2B buyer journeys and ability to create content strategies for different funnel stages Strong ICP segmentation and testing mindset to identify new markets, channels, and segments Proven ability to balance brand building with performance marketing goals Preferred Qualifications
Experience in B2B SaaS or professional services marketing Knowledge of video advertising and YouTube campaign management Copywriting skills for ad creative, landing pages, and email campaigns Experience with website CRO and A/B testing tools Familiarity with WordPress and basic HTML/CSS Understanding of account-based marketing (ABM) strategies Experience working with creative teams to develop performance-driven content Core Competencies
Strategic Thinking
Ability to see beyond day-to-day optimization to build long-term demand generation strategies Comfortable with ambiguity and building processes from scratch Data-driven decision maker who can balance testing with scaling proven strategies Communication & Collaboration
Excellent written and verbal communication skills Ability to translate technical performance data into business insights Comfortable presenting to and influencing senior leadership Strong cross-functional collaboration skills Execution Excellence
Self-directed with ability to manage multiple priorities and stakeholders Detail-oriented while maintaining focus on strategic objectives Proactive in identifying opportunities and solving problems before they escalate
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