Itential
Overview
Marketing Growth & AI Strategist | Drive Digital Pipeline Growth Location: Atlanta Office Preferred - Hybrid Own the Digital Growth Engine That Fuels Our Revenue Are you a data-driven marketer who gets excited about conversion rates, pipeline attribution, and AI-powered growth experiments? As our Marketing Growth & AI Strategist, you'll own the digital channels that drive Itential's revenue growth - from SEO, AEO, and paid campaigns to website optimization and ABX programs. This is a hands-on role where you'll both strategize and execute, using cutting-edge AI tools to accelerate our digital transformation. This role is ideal for a growth-obsessed marketer who thrives on measurable impact and wants to be at the forefront of AI-native marketing.
Responsibilities Your Impact at Itential:
Own the entire digital growth ecosystem - driving pipeline through SEO, AEO, paid media, and conversion optimization.
Manage campaigns directly across Google Ads, LinkedIn, Reddit, YouTube, and emerging channels.
Turn the website into a conversion machine through strategic CRO experiments.
Power sophisticated ABX programs that align with sales priorities and drive measurable results.
Leverage AI tools to move faster and smarter - from generating ad copy to enriching account data.
Collaborate with RevOps and Sales to ensure every digital touchpoint contributes to pipeline growth.
Experiment and optimize to transform how we attract, engage, and convert enterprise buyers in the network automation space.
Technologies You’ll Master
Growth Stack: Paid platforms such as Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
MarTech: Pardot, Salesforce, 6sense, Qualified, Outreach, Gong, Quicksite
Data enrichment: Clay, ZoomInfo, Vector
AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N
Ideal Candidate Core Skills We Need
5+ years in B2B digital demand generation (ideally SaaS/infrastructure)
Proven track record running paid campaigns and tying results to pipeline
Hands-on WordPress expertise to ship updates without delays
Data fluency in GA4, Looker Studio, and SFDC reporting
AI-native mindset - using GPTs and automation to boost output
Bachelor's degree in Marketing, Business, Computer Science, or related field
Bonus Points For: Network automation or enterprise software marketing experience
Google Ads/Analytics certifications
Experience with ABM at scale
Marketing ops or RevOps background
Why Growth Marketers Thrive at Itential At Itential, you'll own the entire digital growth engine with autonomy to experiment and optimize. Your work directly impacts revenue with clear attribution from click to close. We are building an AI-native marketing function and offer a hybrid Atlanta environment for collaboration and focus time.
What’s In It For You
Competitive compensation package
Comprehensive health, dental, and vision coverage
401(k) retirement planning
PTO and hybrid work flexibility
Direct impact on company growth metrics
Budget to experiment with new tools and channels
Ready to Drive AI-Powered Growth? If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk. Apply now and let’s discuss how you’ll accelerate Itential's digital growth trajectory.
We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don’t check every box, we still want to hear from you!
This is a direct hire position. No third parties, recruiters, or staffing firms accepted.
Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Required Qualifications Education
Bachelor's degree in Marketing, Business, Computer Science, or related field required
Experience
3-5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech
Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC
Hands-on experience with WordPress (front + back end), HTML/CSS/JS
Skills & Competencies
Familiar with marketing platforms: Pardot, Salesforce, GA4, GSC, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo
Data-driven, fluent in dashboards (GA4, Looker Studio), and able to translate numbers into pipeline impact
AI-native: comfortable using GPTs, agents, and automation frameworks
Strong communicator who can collaborate with RevOps and Sales
Senior IC capable of strategy and execution in fast-moving environments
Curious and proactive in exploring new tools and experiments
Preferred Qualifications
Advanced degree in Marketing, Data Analytics, or related field
Google Ads, Google Analytics, or HubSpot certifications
Experience in network automation, infrastructure, or enterprise software marketing
ABM/ABX programs at scale
Marketing operations or RevOps background
Experience with marketing attribution models and multi-touch analytics
Familiarity with network infrastructure and automation concepts
End of description
#J-18808-Ljbffr
Marketing Growth & AI Strategist | Drive Digital Pipeline Growth Location: Atlanta Office Preferred - Hybrid Own the Digital Growth Engine That Fuels Our Revenue Are you a data-driven marketer who gets excited about conversion rates, pipeline attribution, and AI-powered growth experiments? As our Marketing Growth & AI Strategist, you'll own the digital channels that drive Itential's revenue growth - from SEO, AEO, and paid campaigns to website optimization and ABX programs. This is a hands-on role where you'll both strategize and execute, using cutting-edge AI tools to accelerate our digital transformation. This role is ideal for a growth-obsessed marketer who thrives on measurable impact and wants to be at the forefront of AI-native marketing.
Responsibilities Your Impact at Itential:
Own the entire digital growth ecosystem - driving pipeline through SEO, AEO, paid media, and conversion optimization.
Manage campaigns directly across Google Ads, LinkedIn, Reddit, YouTube, and emerging channels.
Turn the website into a conversion machine through strategic CRO experiments.
Power sophisticated ABX programs that align with sales priorities and drive measurable results.
Leverage AI tools to move faster and smarter - from generating ad copy to enriching account data.
Collaborate with RevOps and Sales to ensure every digital touchpoint contributes to pipeline growth.
Experiment and optimize to transform how we attract, engage, and convert enterprise buyers in the network automation space.
Technologies You’ll Master
Growth Stack: Paid platforms such as Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
MarTech: Pardot, Salesforce, 6sense, Qualified, Outreach, Gong, Quicksite
Data enrichment: Clay, ZoomInfo, Vector
AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N
Ideal Candidate Core Skills We Need
5+ years in B2B digital demand generation (ideally SaaS/infrastructure)
Proven track record running paid campaigns and tying results to pipeline
Hands-on WordPress expertise to ship updates without delays
Data fluency in GA4, Looker Studio, and SFDC reporting
AI-native mindset - using GPTs and automation to boost output
Bachelor's degree in Marketing, Business, Computer Science, or related field
Bonus Points For: Network automation or enterprise software marketing experience
Google Ads/Analytics certifications
Experience with ABM at scale
Marketing ops or RevOps background
Why Growth Marketers Thrive at Itential At Itential, you'll own the entire digital growth engine with autonomy to experiment and optimize. Your work directly impacts revenue with clear attribution from click to close. We are building an AI-native marketing function and offer a hybrid Atlanta environment for collaboration and focus time.
What’s In It For You
Competitive compensation package
Comprehensive health, dental, and vision coverage
401(k) retirement planning
PTO and hybrid work flexibility
Direct impact on company growth metrics
Budget to experiment with new tools and channels
Ready to Drive AI-Powered Growth? If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk. Apply now and let’s discuss how you’ll accelerate Itential's digital growth trajectory.
We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don’t check every box, we still want to hear from you!
This is a direct hire position. No third parties, recruiters, or staffing firms accepted.
Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Required Qualifications Education
Bachelor's degree in Marketing, Business, Computer Science, or related field required
Experience
3-5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech
Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC
Hands-on experience with WordPress (front + back end), HTML/CSS/JS
Skills & Competencies
Familiar with marketing platforms: Pardot, Salesforce, GA4, GSC, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo
Data-driven, fluent in dashboards (GA4, Looker Studio), and able to translate numbers into pipeline impact
AI-native: comfortable using GPTs, agents, and automation frameworks
Strong communicator who can collaborate with RevOps and Sales
Senior IC capable of strategy and execution in fast-moving environments
Curious and proactive in exploring new tools and experiments
Preferred Qualifications
Advanced degree in Marketing, Data Analytics, or related field
Google Ads, Google Analytics, or HubSpot certifications
Experience in network automation, infrastructure, or enterprise software marketing
ABM/ABX programs at scale
Marketing operations or RevOps background
Experience with marketing attribution models and multi-touch analytics
Familiarity with network infrastructure and automation concepts
End of description
#J-18808-Ljbffr