Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Kansas City, Missouri, United States, 64101
Senior Machine Learning Engineer, Ad Performance
Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato Get AI-powered advice on this job and more exclusive features. WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If youre eager to collaborate globally, face challenges head-on, and make substantial impact, were looking for you to join our dynamic team. In this role, youll work at the intersection of advertising algorithms, personalization, and optimization building the ML software and infrastructure that drives ad performance and user engagement at scale. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly MUST HAVE
You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically: 5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills YOUR ROLE
Your mission: Elevate Launch Potatos advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. OUTCOMES Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage COMPETENCIES Impact-Oriented: You align ML systems to business outcomes and measure what matters Technical Builder: You write clean, production-ready code and architect scalable systems Collaborative: You work seamlessly with global teams and communicate complex ideas clearly Resilient & Determined: You dont shy from challenges and drive projects through to impact Curious Innovator: You keep pace with ML/AI trends and creatively apply them to advertising Analytical Problem-Solver: You break down complex systems and find data-driven solutions Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases will be based on company and personal performance, not annual cost of living adjustments. Additional
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries Advertising Services We do not disclose job alerts information here. We are committed to the privacy of applicants. #J-18808-Ljbffr
Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato Get AI-powered advice on this job and more exclusive features. WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If youre eager to collaborate globally, face challenges head-on, and make substantial impact, were looking for you to join our dynamic team. In this role, youll work at the intersection of advertising algorithms, personalization, and optimization building the ML software and infrastructure that drives ad performance and user engagement at scale. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly MUST HAVE
You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically: 5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills YOUR ROLE
Your mission: Elevate Launch Potatos advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. OUTCOMES Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage COMPETENCIES Impact-Oriented: You align ML systems to business outcomes and measure what matters Technical Builder: You write clean, production-ready code and architect scalable systems Collaborative: You work seamlessly with global teams and communicate complex ideas clearly Resilient & Determined: You dont shy from challenges and drive projects through to impact Curious Innovator: You keep pace with ML/AI trends and creatively apply them to advertising Analytical Problem-Solver: You break down complex systems and find data-driven solutions Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases will be based on company and personal performance, not annual cost of living adjustments. Additional
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Engineering and Information Technology Industries Advertising Services We do not disclose job alerts information here. We are committed to the privacy of applicants. #J-18808-Ljbffr