Humana
Senior Associate, Marketing Data Scientist (PCO)
Humana, Oklahoma City, Oklahoma, United States
Overview
Senior Associate, Marketing Data Scientist (PCO) This role is within Humana's Primary Care Organization (PCO). You’ll lead analytical efforts that support Humana’s PCO marketing, transforming complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes. Base pay range $117,600.00/yr - $161,700.00/yr Become a part of our caring community and help us put health first
Become a part of our caring community and help us put health first. As a Senior Data Scientist, PCO Analytics (x1), you’ll lead analytical efforts that support Humana’s Primary Care Organization (PCO). You’ll transform complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes. Responsibilities
Leverage dashboards and reporting tools to develop insights around campaign performance, member engagement, and operational KPIs Conduct deep-dive analyses to uncover trends, identify opportunities, and support strategic planning Collaborate with marketing, clinical, and strategy teams to align analytics with business goals Translate complex data into clear, actionable insights for leadership and stakeholders Mentor junior analysts and contribute to the development of best practices in analytics Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc. Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.) Your work will directly influence how Humana engages members and delivers value through its primary care services. Required Qualifications
Bachelor's degree in data Analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI) 3+ years of experience with setting up causal inference experiments Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting Be able to create reports, projections, models, and presentations to support business strategy and tactics 3+ years and knowledge of predictive modeling and segmentation techniques Preferred Qualifications
Master’s degree in a quantitative or healthcare-related field Familiarity with HIPAA and healthcare compliance standards Experience with Snowflake/ Databricks Marketing experience a plus Experience with Adobe Analytics Work at Home Information
To ensure home or hybrid home/office associates’ ability to work effectively, the self-provided internet service of home/hybrid associates must meet criteria: download speed of at least 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from home in certain states may receive a bi-weekly payment for internet expense Humana will provide home or hybrid home/office associates with telephone equipment appropriate to meet business requirements for their position/job Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Virtual Pre-Screen
As part of our hiring process, we use HireVue to enhance hiring and decision-making ability. It allows us to quickly connect and gain information pertaining to your relevant skills and experience. If selected to move forward, you will receive a text message inviting you to participate in a HireVue prescreen, approximately 15 minutes. Your responses will be reviewed and you will be contacted with next steps if selected. Humana values personal identity protection. Applicants selected for leader review may be asked to provide their social security number via Humana’s secure website when required. Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required. Scheduled Weekly Hours: 40 Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full-time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $117,600 - $161,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description Of Benefits
Humana offers competitive benefits that support whole-person well-being. Benefits include medical, dental and vision, 401(k), paid time off, holidays, volunteer time off, parental and caregiver leave, disability, life insurance, and other opportunities. Application Deadline: 10-22-2025 About Us
Humana Inc. (NYSE: HUM) is committed to putting health first for teammates, customers and the company. Through Humana insurance services and CenterWell healthcare services, we make it easier for millions to achieve their best health, delivering care when needed. This extends to Medicare, Medicaid, families, individuals, military personnel, and communities. Equal Opportunity Employer
Humana does not discriminate and complies with applicable laws. It is Humana’s policy to take affirmative action to employ individuals with disabilities and protected veteran status, based on valid job requirements.
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Senior Associate, Marketing Data Scientist (PCO) This role is within Humana's Primary Care Organization (PCO). You’ll lead analytical efforts that support Humana’s PCO marketing, transforming complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes. Base pay range $117,600.00/yr - $161,700.00/yr Become a part of our caring community and help us put health first
Become a part of our caring community and help us put health first. As a Senior Data Scientist, PCO Analytics (x1), you’ll lead analytical efforts that support Humana’s Primary Care Organization (PCO). You’ll transform complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes. Responsibilities
Leverage dashboards and reporting tools to develop insights around campaign performance, member engagement, and operational KPIs Conduct deep-dive analyses to uncover trends, identify opportunities, and support strategic planning Collaborate with marketing, clinical, and strategy teams to align analytics with business goals Translate complex data into clear, actionable insights for leadership and stakeholders Mentor junior analysts and contribute to the development of best practices in analytics Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc. Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.) Your work will directly influence how Humana engages members and delivers value through its primary care services. Required Qualifications
Bachelor's degree in data Analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI) 3+ years of experience with setting up causal inference experiments Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting Be able to create reports, projections, models, and presentations to support business strategy and tactics 3+ years and knowledge of predictive modeling and segmentation techniques Preferred Qualifications
Master’s degree in a quantitative or healthcare-related field Familiarity with HIPAA and healthcare compliance standards Experience with Snowflake/ Databricks Marketing experience a plus Experience with Adobe Analytics Work at Home Information
To ensure home or hybrid home/office associates’ ability to work effectively, the self-provided internet service of home/hybrid associates must meet criteria: download speed of at least 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from home in certain states may receive a bi-weekly payment for internet expense Humana will provide home or hybrid home/office associates with telephone equipment appropriate to meet business requirements for their position/job Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Virtual Pre-Screen
As part of our hiring process, we use HireVue to enhance hiring and decision-making ability. It allows us to quickly connect and gain information pertaining to your relevant skills and experience. If selected to move forward, you will receive a text message inviting you to participate in a HireVue prescreen, approximately 15 minutes. Your responses will be reviewed and you will be contacted with next steps if selected. Humana values personal identity protection. Applicants selected for leader review may be asked to provide their social security number via Humana’s secure website when required. Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required. Scheduled Weekly Hours: 40 Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full-time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $117,600 - $161,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description Of Benefits
Humana offers competitive benefits that support whole-person well-being. Benefits include medical, dental and vision, 401(k), paid time off, holidays, volunteer time off, parental and caregiver leave, disability, life insurance, and other opportunities. Application Deadline: 10-22-2025 About Us
Humana Inc. (NYSE: HUM) is committed to putting health first for teammates, customers and the company. Through Humana insurance services and CenterWell healthcare services, we make it easier for millions to achieve their best health, delivering care when needed. This extends to Medicare, Medicaid, families, individuals, military personnel, and communities. Equal Opportunity Employer
Humana does not discriminate and complies with applicable laws. It is Humana’s policy to take affirmative action to employ individuals with disabilities and protected veteran status, based on valid job requirements.
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