Launch Potato
Senior ML Engineer, Ad Performance
Launch Potato, Saint Louis, Missouri, United States, 63146
Overview
Join to apply for the
Senior ML Engineer, Ad Performance
role at
Launch Potato . Launch Potato is a profitable digital media company with a remote-first team and a focus on data-driven content and technology. Headquartered in South Florida, we work across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. We value speed, ownership, and measurable impact, and we operate with a high-growth, high-performance culture where speed to impact matters. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? If you’re eager to collaborate globally, build scalable, reliable systems, and make substantial impact, we’d like you to join our dynamic team. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale. Responsibilities
Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases are based on company and personal performance. EEO
We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
#J-18808-Ljbffr
Join to apply for the
Senior ML Engineer, Ad Performance
role at
Launch Potato . Launch Potato is a profitable digital media company with a remote-first team and a focus on data-driven content and technology. Headquartered in South Florida, we work across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. We value speed, ownership, and measurable impact, and we operate with a high-growth, high-performance culture where speed to impact matters. Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? If you’re eager to collaborate globally, build scalable, reliable systems, and make substantial impact, we’d like you to join our dynamic team. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale. Responsibilities
Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases are based on company and personal performance. EEO
We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
#J-18808-Ljbffr