Next Insurance
Overview
Next Insurance is hiring a
Product Marketing Manager, Agents Marketing
to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. The role owns the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions. Location: Waltham, MA (hybrid). NEXT’s mission is to help entrepreneurs thrive by building the only technology-led, full-stack provider of small business insurance. Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we continue to grow. What You’ll Do
Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier. Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a Think/Feel/Do framework to equip agents, clients, and field managers. Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR, and events (webinars, conventions, testimonials). Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks; work cross-functionally across departments. Ensure channel engagement targets are met across email, LinkedIn, trade referrals, webinars, and conventions. Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams. Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact. Measure success through agent-driven NWP, number of appointed agents, and number of active quoting agents. What We Need
3–6 years of experience in product marketing, media buying, or GTM roles. Highly detail-oriented with the ability to manage complex programs and deadlines. Strong balance of creative and analytical skills—writing briefs, shaping copy and design, and analyzing KPI dashboards with analysts. Thrives in a fast-paced environment and can adapt quickly while prioritizing effectively. Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales. Strong storyteller who can package ideas for agents and internal teams. Proven success building and executing cross-channel GTM campaigns. Data-driven with experience setting and measuring performance KPIs. Nice to have: background in insurance or property & casualty (P&C) and familiarity with the agent world. Note on Fraudulent Recruiting We have become aware that there may be fraudulent recruiting attempts by people posing as Next Insurance representatives. Do not provide sensitive information via chat, text, or social media. Communications will come from the domain @nextinsurance.com. Next Insurance will never ask for payment or purchases from applicants. Apply directly to open jobs via the careers page. Interviews are generally conducted via Zoom unless requested otherwise. If you believe you’ve encountered a scam, report it to the FTC or your local law enforcement. US Annual Base Salary Range:
$115,000—$156,000 USD
for this full-time position. NEXT employees are eligible for our benefits package (medical, vision, dental, life, disability, 401(k), flexible PTO, parental leave, and more). We are an equal opportunity employer and value diversity in our workforce.
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Next Insurance is hiring a
Product Marketing Manager, Agents Marketing
to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. The role owns the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions. Location: Waltham, MA (hybrid). NEXT’s mission is to help entrepreneurs thrive by building the only technology-led, full-stack provider of small business insurance. Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we continue to grow. What You’ll Do
Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier. Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a Think/Feel/Do framework to equip agents, clients, and field managers. Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR, and events (webinars, conventions, testimonials). Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks; work cross-functionally across departments. Ensure channel engagement targets are met across email, LinkedIn, trade referrals, webinars, and conventions. Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams. Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact. Measure success through agent-driven NWP, number of appointed agents, and number of active quoting agents. What We Need
3–6 years of experience in product marketing, media buying, or GTM roles. Highly detail-oriented with the ability to manage complex programs and deadlines. Strong balance of creative and analytical skills—writing briefs, shaping copy and design, and analyzing KPI dashboards with analysts. Thrives in a fast-paced environment and can adapt quickly while prioritizing effectively. Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales. Strong storyteller who can package ideas for agents and internal teams. Proven success building and executing cross-channel GTM campaigns. Data-driven with experience setting and measuring performance KPIs. Nice to have: background in insurance or property & casualty (P&C) and familiarity with the agent world. Note on Fraudulent Recruiting We have become aware that there may be fraudulent recruiting attempts by people posing as Next Insurance representatives. Do not provide sensitive information via chat, text, or social media. Communications will come from the domain @nextinsurance.com. Next Insurance will never ask for payment or purchases from applicants. Apply directly to open jobs via the careers page. Interviews are generally conducted via Zoom unless requested otherwise. If you believe you’ve encountered a scam, report it to the FTC or your local law enforcement. US Annual Base Salary Range:
$115,000—$156,000 USD
for this full-time position. NEXT employees are eligible for our benefits package (medical, vision, dental, life, disability, 401(k), flexible PTO, parental leave, and more). We are an equal opportunity employer and value diversity in our workforce.
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