Campus Advantage
Overview
Company:
Valiance Capital
Job Title:
Marketing Manager
Location:
Berkeley, CA
Department:
Property Management - Marketing
Reports To:
Marketing & Leasing Director, Director of Property Management
Interdepartmental Collaboration:
Leasing, Resident Services
Compensation:
$70k - $75k DOE
Position Overview
The Marketing Manager will be responsible for leading the vision, strategy, and execution of all marketing initiatives across the portfolio. This role oversees brand management, digital marketing, leasing campaigns, community engagement, and market research to drive occupancy and strengthen brand reputation. The ideal candidate is a creative and analytical leader who thrives in a fast-paced environment, understands the student housing market, and can translate business goals into effective marketing strategies. You will manage a growing team, collaborate cross-functionally with property and corporate leaders, and ensure that every campaign, message, and visual reflects the culture and standards of The Berkeley Group.
Responsibilities
Strategic Marketing Leadership Develop and implement an annual marketing plan for the full student housing portfolio, including property-specific goals, timelines, and budgets.
Strategic Marketing Leadership Lead brand positioning efforts to strengthen The Berkeley Group’s presence in the UC Berkeley market and beyond.
Strategic Marketing Leadership Partner with leadership and the leasing team to establish marketing priorities based on occupancy trends, pre-lease goals, and renewal performance.
Strategic Marketing Leadership Analyze marketing data, leasing velocity, and campaign results to inform decision-making and identify areas for improvement.
Strategic Marketing Leadership Oversee and maintain consistent brand identity, ensuring all materials meet company standards and reflect our values.
Digital Marketing & Advertising Oversee all digital advertising and lead-generation campaigns (Google Ads, Meta, ILS platforms, etc.) to maximize visibility and conversions.
Digital Marketing & Advertising Direct the creation and management of social media content across platforms (Instagram, TikTok, Facebook, etc.) to build community engagement and brand awareness.
Digital Marketing & Advertising Manage the company’s website content, property listings, and SEO strategy to ensure accurate, optimized, and compelling information.
Digital Marketing & Advertising Supervise the design and production of digital and print collateral, including brochures, flyers, email campaigns, and video content.
Digital Marketing & Advertising Track performance analytics for each channel, providing regular reporting to senior leadership.
Community Engagement & Event Programming In collaboration with Resident Services, conceptualize and oversee community and leasing events that enhance the resident experience and strengthen brand connection.
Community Engagement & Event Programming Build partnerships with UC Berkeley student organizations, local businesses, and campus departments to expand outreach and brand recognition.
Community Engagement & Event Programming Direct and support on-site event logistics with the Marketing team and property teams.
Team Leadership & Collaboration Supervise, mentor, and develop marketing team members, including Marketing Assistants and/or Marketing Interns.
Team Leadership & Collaboration Foster strong collaboration between the Marketing team, Leasing, and Resident Services to ensure cohesive messaging and goals.
Team Leadership & Collaboration Act as the primary liaison between the Property Management and Development teams for property launches, rebrands, and major renovations.
Team Leadership & Collaboration Partner with the Director of Property Management on strategic initiatives related to brand expansion and new market opportunities.
Market Research & Innovation Conduct ongoing market analysis, competitor research, and resident demographic studies to identify emerging trends and opportunities.
Market Research & Innovation Recommend pricing and promotional strategies based on market insights and occupancy data.
Market Research & Innovation Explore innovative technologies and partnerships to enhance marketing efficiency, brand storytelling, and resident engagement.
Administrative & Reporting Manage the marketing budget, vendor relationships, and contract proposals for all marketing-related services.
Administrative & Reporting Maintain a marketing calendar outlining campaigns, events, deadlines, and reporting cycles.
Administrative & Reporting Prepare regular performance summaries and present insights and recommendations to executive leadership.
Administrative & Reporting Ensure compliance with Fair Housing, DRE, and company policies in all marketing communications.
Other duties As assigned by Manager.
Qualifications & Experience Ideal candidate is a creative and analytical leader with experience in marketing management, a background in student housing or similar markets, and a track record of leading cross-functional teams and delivering measurable results. Strong strategic thinking, data-driven decision making, and excellent communication skills are required.
Seniority level Mid-Senior level
Employment type Full-time
Job function Strategy/Planning and Information Technology
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Valiance Capital
Job Title:
Marketing Manager
Location:
Berkeley, CA
Department:
Property Management - Marketing
Reports To:
Marketing & Leasing Director, Director of Property Management
Interdepartmental Collaboration:
Leasing, Resident Services
Compensation:
$70k - $75k DOE
Position Overview
The Marketing Manager will be responsible for leading the vision, strategy, and execution of all marketing initiatives across the portfolio. This role oversees brand management, digital marketing, leasing campaigns, community engagement, and market research to drive occupancy and strengthen brand reputation. The ideal candidate is a creative and analytical leader who thrives in a fast-paced environment, understands the student housing market, and can translate business goals into effective marketing strategies. You will manage a growing team, collaborate cross-functionally with property and corporate leaders, and ensure that every campaign, message, and visual reflects the culture and standards of The Berkeley Group.
Responsibilities
Strategic Marketing Leadership Develop and implement an annual marketing plan for the full student housing portfolio, including property-specific goals, timelines, and budgets.
Strategic Marketing Leadership Lead brand positioning efforts to strengthen The Berkeley Group’s presence in the UC Berkeley market and beyond.
Strategic Marketing Leadership Partner with leadership and the leasing team to establish marketing priorities based on occupancy trends, pre-lease goals, and renewal performance.
Strategic Marketing Leadership Analyze marketing data, leasing velocity, and campaign results to inform decision-making and identify areas for improvement.
Strategic Marketing Leadership Oversee and maintain consistent brand identity, ensuring all materials meet company standards and reflect our values.
Digital Marketing & Advertising Oversee all digital advertising and lead-generation campaigns (Google Ads, Meta, ILS platforms, etc.) to maximize visibility and conversions.
Digital Marketing & Advertising Direct the creation and management of social media content across platforms (Instagram, TikTok, Facebook, etc.) to build community engagement and brand awareness.
Digital Marketing & Advertising Manage the company’s website content, property listings, and SEO strategy to ensure accurate, optimized, and compelling information.
Digital Marketing & Advertising Supervise the design and production of digital and print collateral, including brochures, flyers, email campaigns, and video content.
Digital Marketing & Advertising Track performance analytics for each channel, providing regular reporting to senior leadership.
Community Engagement & Event Programming In collaboration with Resident Services, conceptualize and oversee community and leasing events that enhance the resident experience and strengthen brand connection.
Community Engagement & Event Programming Build partnerships with UC Berkeley student organizations, local businesses, and campus departments to expand outreach and brand recognition.
Community Engagement & Event Programming Direct and support on-site event logistics with the Marketing team and property teams.
Team Leadership & Collaboration Supervise, mentor, and develop marketing team members, including Marketing Assistants and/or Marketing Interns.
Team Leadership & Collaboration Foster strong collaboration between the Marketing team, Leasing, and Resident Services to ensure cohesive messaging and goals.
Team Leadership & Collaboration Act as the primary liaison between the Property Management and Development teams for property launches, rebrands, and major renovations.
Team Leadership & Collaboration Partner with the Director of Property Management on strategic initiatives related to brand expansion and new market opportunities.
Market Research & Innovation Conduct ongoing market analysis, competitor research, and resident demographic studies to identify emerging trends and opportunities.
Market Research & Innovation Recommend pricing and promotional strategies based on market insights and occupancy data.
Market Research & Innovation Explore innovative technologies and partnerships to enhance marketing efficiency, brand storytelling, and resident engagement.
Administrative & Reporting Manage the marketing budget, vendor relationships, and contract proposals for all marketing-related services.
Administrative & Reporting Maintain a marketing calendar outlining campaigns, events, deadlines, and reporting cycles.
Administrative & Reporting Prepare regular performance summaries and present insights and recommendations to executive leadership.
Administrative & Reporting Ensure compliance with Fair Housing, DRE, and company policies in all marketing communications.
Other duties As assigned by Manager.
Qualifications & Experience Ideal candidate is a creative and analytical leader with experience in marketing management, a background in student housing or similar markets, and a track record of leading cross-functional teams and delivering measurable results. Strong strategic thinking, data-driven decision making, and excellent communication skills are required.
Seniority level Mid-Senior level
Employment type Full-time
Job function Strategy/Planning and Information Technology
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