Blogonize
Overview
This is a senior Lifecycle Marketing role focused on building, executing, and optimizing multi-channel programs that grow customer engagement, retention, frequency, and value over time. The Lifecycle Marketing Director owns the overall strategy for customer journeys and trigger-based messaging across email, SMS, and other retention channels. They act as a strategic partner to category teams and the broader marketing organization—ensuring lifecycle marketing is a key driver of customer and revenue growth. While this is a hands-on role, it carries strategic ownership and visibility across the business. Job Responsibilities
Define strategy and oversee execution of customer journeys across email and SMS (onboarding, winback, reactivation, post-purchase) Develop segmentation-based programs that maximize customer conversion, repeat purchase, and loyalty Create and maintain calendarized lifecycle plans aligned with promotional and category priorities Own the overarching lifecycle messaging framework that informs creative and category marketing Translate customer insights into actionable messaging strategies that improve engagement and conversion Partner with creative and copy teams to develop campaign assets that align with lifecycle strategy Monitor deliverability, subject line performance, and click-throughs to continuously optimize Leverage CRM and CDP tools to target customers by behavior and profile Develop and implement A/B and multivariate testing strategies that scale across lifecycle programs Partner with analytics to identify optimization opportunities and apply learnings across channels Represent Lifecycle Marketing in senior-level planning discussions with Category, Retail, and Executive teams Provide strategic briefings, timelines, and performance goals to ensure integrated execution Act as liaison between Lifecycle, CRM Ops, and Creative to ensure alignment and efficiency Stay current on lifecycle, personalization, and retention marketing trends Champion best practices and evangelize lifecycle marketing across the organization Qualifications
8–12 years in CRM, email marketing, or lifecycle marketing roles Experience defining strategy and executing campaigns in ESPs (e.g., Salesforce, Klaviyo), SMS platforms, and segmentation tools Strong understanding of customer journey mapping, retention KPIs, and personalization strategies Demonstrated ability to influence cross-functional and executive stakeholders Comfortable working across creative, technical, and analytical teams in a lean environment Hands-on, detail-oriented, and organized, with the ability to set strategy and execute Position Details
This is a full-time position, with a set schedule based on the needs of the business. Flexibility may be required during peak advertising campaign periods. Supervisory responsibilities: This position does not have supervisory responsibilities or who reports to this position at this time.
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This is a senior Lifecycle Marketing role focused on building, executing, and optimizing multi-channel programs that grow customer engagement, retention, frequency, and value over time. The Lifecycle Marketing Director owns the overall strategy for customer journeys and trigger-based messaging across email, SMS, and other retention channels. They act as a strategic partner to category teams and the broader marketing organization—ensuring lifecycle marketing is a key driver of customer and revenue growth. While this is a hands-on role, it carries strategic ownership and visibility across the business. Job Responsibilities
Define strategy and oversee execution of customer journeys across email and SMS (onboarding, winback, reactivation, post-purchase) Develop segmentation-based programs that maximize customer conversion, repeat purchase, and loyalty Create and maintain calendarized lifecycle plans aligned with promotional and category priorities Own the overarching lifecycle messaging framework that informs creative and category marketing Translate customer insights into actionable messaging strategies that improve engagement and conversion Partner with creative and copy teams to develop campaign assets that align with lifecycle strategy Monitor deliverability, subject line performance, and click-throughs to continuously optimize Leverage CRM and CDP tools to target customers by behavior and profile Develop and implement A/B and multivariate testing strategies that scale across lifecycle programs Partner with analytics to identify optimization opportunities and apply learnings across channels Represent Lifecycle Marketing in senior-level planning discussions with Category, Retail, and Executive teams Provide strategic briefings, timelines, and performance goals to ensure integrated execution Act as liaison between Lifecycle, CRM Ops, and Creative to ensure alignment and efficiency Stay current on lifecycle, personalization, and retention marketing trends Champion best practices and evangelize lifecycle marketing across the organization Qualifications
8–12 years in CRM, email marketing, or lifecycle marketing roles Experience defining strategy and executing campaigns in ESPs (e.g., Salesforce, Klaviyo), SMS platforms, and segmentation tools Strong understanding of customer journey mapping, retention KPIs, and personalization strategies Demonstrated ability to influence cross-functional and executive stakeholders Comfortable working across creative, technical, and analytical teams in a lean environment Hands-on, detail-oriented, and organized, with the ability to set strategy and execute Position Details
This is a full-time position, with a set schedule based on the needs of the business. Flexibility may be required during peak advertising campaign periods. Supervisory responsibilities: This position does not have supervisory responsibilities or who reports to this position at this time.
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