Humana
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
Humana, Oklahoma City, Oklahoma, United States
Senior Associate, Product Marketing (MedSup, PDP & Specialty)
3 days ago Be among the first 25 applicants
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$94,900.00/yr - $130,500.00/yr
Overview
Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products. You’ll help ensure our messaging is clear, compliant, and tailored to the needs of our members.
Key Responsibilities
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria: minimum speeds of 25 Mbps download and 10 Mbps upload; wireless, wired cable or DSL connection recommended
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense reimbursement
Humana will provide home/office equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the health and well-being of employees and their families, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Other Details Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year
Application Deadline: 10-22-2025
About Us & Equal Opportunity Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with applicable laws including Rehabilitation Act provisions and VEVRAA. We base employment decisions on valid job requirements.
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This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$94,900.00/yr - $130,500.00/yr
Overview
Are you a detail-oriented marketer with a passion for supporting seniors and specialty populations? As the Senior Associate, Product Marketing (MedSup, PDP & Specialty), you’ll support the development and execution of marketing strategies for Humana’s Medicare Supplement, Prescription Drug Plans (PDP), and Specialty products. You’ll help ensure our messaging is clear, compliant, and tailored to the needs of our members.
Key Responsibilities
Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
Support campaign planning, creative development, and performance tracking
Conduct market research and competitive analysis to inform messaging and positioning
Help manage marketing calendars, content development, and stakeholder communications
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
Strong understanding of CMS regulations and compliance standards for Medicare-related communications
Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
Strong organizational and communication skills
Familiarity with CMS regulations and senior-focused marketing
Preferred Qualifications
Background in digital marketing, creative development, or content strategy for regulated healthcare products
Background in member engagement or lifecycle marketing
Proficiency in marketing analytics and reporting tools
Professional certifications in healthcare marketing, digital strategy, or Medicare compliance
Experience working with managed care organizations (MCOs), pharmacy benefit managers (PBMs), or CMS
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria: minimum speeds of 25 Mbps download and 10 Mbps upload; wireless, wired cable or DSL connection recommended
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense reimbursement
Humana will provide home/office equipment appropriate to meet business requirements
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits Humana offers a variety of benefits to promote the health and well-being of employees and their families, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Other Details Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours: 40
Pay Range: $94,900 - $130,500 per year
Application Deadline: 10-22-2025
About Us & Equal Opportunity Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with applicable laws including Rehabilitation Act provisions and VEVRAA. We base employment decisions on valid job requirements.
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