Ralph Lauren
Brand Marketing Manager, Tennis & Special Projects, NA
Ralph Lauren, New York, New York, us, 10261
Overview
Brand Marketing Manager, Tennis & Special Projects, NA – Ralph Lauren. This role supports the NAM Marketing Sports and Partnerships team, with a focus on Tennis, US Open Partnerships, and other potential partnerships/special projects including (but not limited to) the 250th Anniversary of America. The position will support existing partnerships end to end and 360 executions aligned to the NAM marketing strategy and tactics. Location: New York, NY. Responsibilities
Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals. Create plans grounded in deep consumer insight as it relates to the sport/partnership context. Manage cross-functionally with multiple departments to execute omni-channel activations as determined by the need for each partnership, across channels including: Celebrity and Influencer Traditional and Digital / Social Marketing Merchandising Campaign Content Creation Events, Pop-up stores and In-store Activations Operations Media Finance/PO/Invoicing Serve as support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships: Write strategic and inspiring creative briefs Develop holistic marketing strategies that connect to commercial outcomes Create consumer-oriented connections strategy for media execution Manage budget tracking and timelines Manage input and report on KPIs Collaborate with all marketing and sales channel partners (Wholesale, RLS, PRO, RLE) The Agency, Global Brand Team, PR, Retail Development, Media & CIX to successfully execute initiatives and manage project timelines Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize. Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas to inform team growth strategies and fresh ideas. Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution. Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent. Run day-to-day meetings for internal and external partners while providing clear next steps and output. Support and manage tracking on all applicable budgets, project timelines and programs. Qualifications
Experience in a multi-channel organization Partnership and sports partnership experience required Experience of royalty and licensing deals required Online marketing/e-commerce experience Demonstrates ability to work cross functionally to support marketing campaigns end to end, from strategic and creative development to execution Demonstrates creative spark and a strong attention to detail to ensure elevation Strong ability to think through consumer lens Naturally curious with a desire to stay in touch with culture, competition and trends related to the sport/partnership area Ability to identify and develop relationships with key internal and external partners that fosters collaboration and trust Capable of providing vision, clarity and simplification within a highly matrixed and complex situations Resourceful and capable of solving problems utilizing creative thinking Team player and ability to work well in a group and dynamic personalities Strong project management and communication skills Bachelor's degree from a 4-year accredited college or university, preferred Salary range: $65,000 - $129,225 annually
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Brand Marketing Manager, Tennis & Special Projects, NA – Ralph Lauren. This role supports the NAM Marketing Sports and Partnerships team, with a focus on Tennis, US Open Partnerships, and other potential partnerships/special projects including (but not limited to) the 250th Anniversary of America. The position will support existing partnerships end to end and 360 executions aligned to the NAM marketing strategy and tactics. Location: New York, NY. Responsibilities
Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals. Create plans grounded in deep consumer insight as it relates to the sport/partnership context. Manage cross-functionally with multiple departments to execute omni-channel activations as determined by the need for each partnership, across channels including: Celebrity and Influencer Traditional and Digital / Social Marketing Merchandising Campaign Content Creation Events, Pop-up stores and In-store Activations Operations Media Finance/PO/Invoicing Serve as support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships: Write strategic and inspiring creative briefs Develop holistic marketing strategies that connect to commercial outcomes Create consumer-oriented connections strategy for media execution Manage budget tracking and timelines Manage input and report on KPIs Collaborate with all marketing and sales channel partners (Wholesale, RLS, PRO, RLE) The Agency, Global Brand Team, PR, Retail Development, Media & CIX to successfully execute initiatives and manage project timelines Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize. Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas to inform team growth strategies and fresh ideas. Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution. Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent. Run day-to-day meetings for internal and external partners while providing clear next steps and output. Support and manage tracking on all applicable budgets, project timelines and programs. Qualifications
Experience in a multi-channel organization Partnership and sports partnership experience required Experience of royalty and licensing deals required Online marketing/e-commerce experience Demonstrates ability to work cross functionally to support marketing campaigns end to end, from strategic and creative development to execution Demonstrates creative spark and a strong attention to detail to ensure elevation Strong ability to think through consumer lens Naturally curious with a desire to stay in touch with culture, competition and trends related to the sport/partnership area Ability to identify and develop relationships with key internal and external partners that fosters collaboration and trust Capable of providing vision, clarity and simplification within a highly matrixed and complex situations Resourceful and capable of solving problems utilizing creative thinking Team player and ability to work well in a group and dynamic personalities Strong project management and communication skills Bachelor's degree from a 4-year accredited college or university, preferred Salary range: $65,000 - $129,225 annually
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