Bethel University of Tennessee
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Web Specialist
role at
Bethel University of Tennessee .
The Web Specialist supports Bethel University\u2019s marketing and communications strategy by focusing on web design and development within the University\u2019s content management system (CMS). This position ensures the University website is visually engaging, user-friendly, accessible, and aligned with Bethel\u2019s brand and enrollment goals. As a key member of the University Marketing & Communications team, reporting directly to the Director of University Marketing & Communications, the Web Specialist builds and maintains web content, applies user experience (UX) and user interface (UI) design principles, and collaborates with campus partners to deliver a high-quality online presence. This role also supports technical CMS maintenance, contributes to digital campaigns, and develops HTML email templates within the University\u2019s CRM system.
Responsibilities include a standard work schedule of 1 shift, 8 hours/day, 5 days/week. Incumbents may be required to respond to callbacks as necessary.
Principal Accountabilities/Responsibilities
Website Management and Maintenance: Maintain and update the University\u2019s CMS, including regular content updates and platform maintenance.
CMS Updates and Version Control: Manage CMS platform updates and version control using GitHub.
Content Quality and Brand Alignment: Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
Collaboration: Collaborate with campus departments to evaluate and improve web content and site architecture.
Web Design and Development
Apply UX and UI design principles to improve website usability and functionality.
Create and edit design templates using Twig within the CMS.
Contribute full-stack web development skills to support both front-end design and limited back-end integration needs.
Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.
Email and Digital Content
Build responsive HTML templates for email campaigns within the University\u2019s CRM system.
Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
Support digital advertising, landing pages, and other online content as needed.
Optimization and Analytics
Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
Recommend enhancements to improve navigation, accessibility, and user experience.
Collaboration and Support
Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
Provide guidance and training to campus partners contributing to the University website.
Minimum Qualifications
Knowledge/Education
Bachelor’s degree in web design, computer science, communications, or a related field.
Experience
At least 2 years of professional experience in web content management, web design, or full-stack development (portfolio required).
Proficiency with HTML, CSS, and JavaScript for building responsive websites and emails.
Experience managing and maintaining content management systems (CraftCMS or similar).
Experience with server-side programming (e.g., PHP, Python, or Node.js) or database management.
Familiarity with GitHub for version control and updates.
Knowledge of Twig template design and development
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong written and verbal communication skills with excellent attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Desired Qualifications Knowledge/Education
Coursework or training in UX/UI design, accessibility, or digital strategy.
Experience
Experience with email marketing and CRM platforms, including HTML email template development.
Experience in higher education or mission-driven organizations.
Familiarity with SEO practices, Google Analytics, and Google Tag Manager.
Skills in video editing or motion graphics (Adobe Premiere Pro, After Effects).
Seniorities and Employment
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Higher Education
Referrals increase your chances of interviewing at Bethel University of Tennessee by 2x
#J-18808-Ljbffr
Web Specialist
role at
Bethel University of Tennessee .
The Web Specialist supports Bethel University\u2019s marketing and communications strategy by focusing on web design and development within the University\u2019s content management system (CMS). This position ensures the University website is visually engaging, user-friendly, accessible, and aligned with Bethel\u2019s brand and enrollment goals. As a key member of the University Marketing & Communications team, reporting directly to the Director of University Marketing & Communications, the Web Specialist builds and maintains web content, applies user experience (UX) and user interface (UI) design principles, and collaborates with campus partners to deliver a high-quality online presence. This role also supports technical CMS maintenance, contributes to digital campaigns, and develops HTML email templates within the University\u2019s CRM system.
Responsibilities include a standard work schedule of 1 shift, 8 hours/day, 5 days/week. Incumbents may be required to respond to callbacks as necessary.
Principal Accountabilities/Responsibilities
Website Management and Maintenance: Maintain and update the University\u2019s CMS, including regular content updates and platform maintenance.
CMS Updates and Version Control: Manage CMS platform updates and version control using GitHub.
Content Quality and Brand Alignment: Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
Collaboration: Collaborate with campus departments to evaluate and improve web content and site architecture.
Web Design and Development
Apply UX and UI design principles to improve website usability and functionality.
Create and edit design templates using Twig within the CMS.
Contribute full-stack web development skills to support both front-end design and limited back-end integration needs.
Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.
Email and Digital Content
Build responsive HTML templates for email campaigns within the University\u2019s CRM system.
Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
Support digital advertising, landing pages, and other online content as needed.
Optimization and Analytics
Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
Recommend enhancements to improve navigation, accessibility, and user experience.
Collaboration and Support
Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
Provide guidance and training to campus partners contributing to the University website.
Minimum Qualifications
Knowledge/Education
Bachelor’s degree in web design, computer science, communications, or a related field.
Experience
At least 2 years of professional experience in web content management, web design, or full-stack development (portfolio required).
Proficiency with HTML, CSS, and JavaScript for building responsive websites and emails.
Experience managing and maintaining content management systems (CraftCMS or similar).
Experience with server-side programming (e.g., PHP, Python, or Node.js) or database management.
Familiarity with GitHub for version control and updates.
Knowledge of Twig template design and development
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong written and verbal communication skills with excellent attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Desired Qualifications Knowledge/Education
Coursework or training in UX/UI design, accessibility, or digital strategy.
Experience
Experience with email marketing and CRM platforms, including HTML email template development.
Experience in higher education or mission-driven organizations.
Familiarity with SEO practices, Google Analytics, and Google Tag Manager.
Skills in video editing or motion graphics (Adobe Premiere Pro, After Effects).
Seniorities and Employment
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Higher Education
Referrals increase your chances of interviewing at Bethel University of Tennessee by 2x
#J-18808-Ljbffr