The Hershey Company
Hershey's Territory Sales Lead (Greater Richmond North VA)
The Hershey Company, Richmond, Virginia, United States, 23214
Overview
Hershey's Territory Sales Lead (Greater Richmond North VA) — Richmond, VA. Flexible schedules available. Summary: The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in the assigned territory. The territory includes high-volume food chain grocers and mass merchandisers. The TSL masters retail execution plans by driving incremental sales, implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade. A successful TSL is driven, entrepreneurial, influential, and planful.
Job Details Posted Date: Sep 20, 2025 Requisition Number: 125987
Job Location : Richmond, VA Title : Territory Sales Lead Minimum Qualifications :
Education and Experience:
2-year Associate/Community College degree required OR 3 years of previous sales experience
Bachelor's degree strongly preferred
Minimum knowledge, skills and abilities
required to successfully perform essential duties/responsibilities, with or without reasonable accommodation:
Must have a valid US state issued driver's license
Must reside or be willing to commute within territory boundaries
Must be able to drive to make multiple sales calls on a daily basis
Must be able to lift 10-60 lbs. regularly with or without reasonable accommodations
Must be able to bend, kneel, stoop and demonstrate manual dexterity regularly with or without reasonable accommodations
Occasionally climb ladders
Occasionally use equipment such as crushing balers, handheld electric trucks
Must be able to use tablet and other wireless technology; some roles require an intermediate level of computer skills with Microsoft Office products
Must have daily access to wireless internet
Must have flexibility and adaptability to changes in territory coverage
Occasional weekend work may be required during peak seasons and select territories may require occasional overnight stays
Responsibilities :
Consultative Business Partnering and Customer Relationship Development and Management: Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
Partner and collaborate with KDMs to develop and execute action plans to increase sales; cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
Leverage strategic relationships with KDMs to influence and negotiate customers' assistance in merchandising Hershey products.
Data Analysis: Obtain and analyze relevant store, product, and market data; leverage trends and analytics to build the business.
Utilize and complete pre-call planning methods and other company tools.
Review and make recommendations to modify routes that maximize business efficiencies for all sales calls within territory.
Solve problems by analyzing information, using consumer trends and customer insights to guide decision making and influence others to act.
Sales: Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.
Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
Tailor strategies to influence KDMs to order additional products to increase incremental sales and achieve best-in-class quality of merchandising locations.
Merchandising: Achieve merchandising objectives by executing customer-specific promotional plans to the sales floor; partnership at store level is critical to build, maintain and execute product displays and merchandising assets.
Administrative Responsibilities : Complete and submit reports of daily and weekly activities, expenses, competitive activity, account changes, promotions, and all administrative functions within the territory using company-approved methods and technology.
Compensation and Benefits : Employees can expect a starting base salary of $50,000. Additional compensation may include overtime and incentives. Other benefits include health care, vision, dental, retirement, vacation, and sick leave.
Nearest Major Market : Richmond LI- AM2
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Hershey's Territory Sales Lead (Greater Richmond North VA) — Richmond, VA. Flexible schedules available. Summary: The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in the assigned territory. The territory includes high-volume food chain grocers and mass merchandisers. The TSL masters retail execution plans by driving incremental sales, implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade. A successful TSL is driven, entrepreneurial, influential, and planful.
Job Details Posted Date: Sep 20, 2025 Requisition Number: 125987
Job Location : Richmond, VA Title : Territory Sales Lead Minimum Qualifications :
Education and Experience:
2-year Associate/Community College degree required OR 3 years of previous sales experience
Bachelor's degree strongly preferred
Minimum knowledge, skills and abilities
required to successfully perform essential duties/responsibilities, with or without reasonable accommodation:
Must have a valid US state issued driver's license
Must reside or be willing to commute within territory boundaries
Must be able to drive to make multiple sales calls on a daily basis
Must be able to lift 10-60 lbs. regularly with or without reasonable accommodations
Must be able to bend, kneel, stoop and demonstrate manual dexterity regularly with or without reasonable accommodations
Occasionally climb ladders
Occasionally use equipment such as crushing balers, handheld electric trucks
Must be able to use tablet and other wireless technology; some roles require an intermediate level of computer skills with Microsoft Office products
Must have daily access to wireless internet
Must have flexibility and adaptability to changes in territory coverage
Occasional weekend work may be required during peak seasons and select territories may require occasional overnight stays
Responsibilities :
Consultative Business Partnering and Customer Relationship Development and Management: Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
Partner and collaborate with KDMs to develop and execute action plans to increase sales; cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
Leverage strategic relationships with KDMs to influence and negotiate customers' assistance in merchandising Hershey products.
Data Analysis: Obtain and analyze relevant store, product, and market data; leverage trends and analytics to build the business.
Utilize and complete pre-call planning methods and other company tools.
Review and make recommendations to modify routes that maximize business efficiencies for all sales calls within territory.
Solve problems by analyzing information, using consumer trends and customer insights to guide decision making and influence others to act.
Sales: Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.
Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
Tailor strategies to influence KDMs to order additional products to increase incremental sales and achieve best-in-class quality of merchandising locations.
Merchandising: Achieve merchandising objectives by executing customer-specific promotional plans to the sales floor; partnership at store level is critical to build, maintain and execute product displays and merchandising assets.
Administrative Responsibilities : Complete and submit reports of daily and weekly activities, expenses, competitive activity, account changes, promotions, and all administrative functions within the territory using company-approved methods and technology.
Compensation and Benefits : Employees can expect a starting base salary of $50,000. Additional compensation may include overtime and incentives. Other benefits include health care, vision, dental, retirement, vacation, and sick leave.
Nearest Major Market : Richmond LI- AM2
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