Gage Marine - Boat Sales
Marketing Coordinator & Retail Associate
Gage Marine - Boat Sales, Williams Bay, Wisconsin, United States, 53191
Marketing Coordinator & Retail Associate at Gage Marine - Boat Sales
Overview The Marketing Coordinator & Retail Associate position is a hybrid role that combines boutique retail service with digital marketing support for the Gage Lake Life Store. This individual will play a key part in creating exceptional customer experiences in-store while also supporting content creation, social media, email campaigns, and marketing analytics. This full-time position will pay $18-20 per hour based on experience.
About Gage Marine Gage Marine Corporation includes Gage Marine Boat Sales and Service, Lake Geneva Cruise Line, PIER 290 Restaurant, Lake Life Catering, and the Lake Life Store. Founded in 1873, our family of businesses brings the spirit of the lake life to locals and visitors across Wisconsin. We have locations in Delavan, Fontana, Green Lake, Lake Geneva, Minocqua, and Williams Bay. Lake Life Begins with Gage.
About The Lake Life Store At Gage Marine, we believe that everyone deserves a taste of the "Lake Life". Our Lake Life Store embodies this spirit through apparel and home décor, capturing memories of Lake Geneva.
Responsibilities
In-Store Retail: Greet and assist customers with product selection, styling advice, and gift recommendations.
Operate the cash register, process transactions, and manage returns/exchanges.
Maintain store appearance and merchandising standards.
Deliver a friendly, boutique shopping experience that reflects the Lake Life brand.
Co-manage the store’s third-party sales platform (Poshmark), including content capture/upload, listing creation, follow-up with interactions, packing and shipping, inventory reports, and coordination with the accounting team as items sell.
Social Media & Content Creation: plan and execute photoshoots with Lake Life Store Buyers; balance product and lifestyle-focused images; assist with shot lists and mood boards; prep merchandise for photoshoots; coordinate with volunteer models and manage post-production content for social channels; edit content for Instagram, Facebook, and other platforms; schedule and publish posts with management approval; maintain a monthly content calendar; engage with followers and partners.
Photo and Video Editing: edit and format content to maintain brand guidelines; perform color correction, cropping, resizing, and retouching; use Adobe Photoshop, Lightroom, Premiere Pro, or Final Cut Pro.
Digital Marketing: write blogs for SEO, build and send email campaigns using Klaviyo, update Shopify product listings, and assist with copywriting and graphic design for web and social media.
Analytics & Marketing Support: track and report on social media, email, and website performance; provide insights to improve engagement and sales; support the marketing team with additional projects as capacity allows.
Events & Community Engagement: assist with the setup, promotion, and execution of store and community events; capture live content for social media; represent the Lake Life Store brand professionally.
Digital Asset Management & Cataloging: organize and maintain a robust photo and video library; implement tagging systems; ensure proper archiving and storage of digital files.
Marketing Support: collaborate with the marketing team on content strategy and adapt content for websites, social media, and email marketing.
Qualifications
Retail, customer service, or boutique experience preferred.
Motivation to capture high-quality photos and videos and create outstanding marketing content for Lake Life Store.
Strong skills in social media, photo/video editing, and content creation; 2+ years of social media/digital marketing experience.
Familiarity with Shopify, Klaviyo, Canva, or Adobe Creative Suite is a plus.
Excellent writing, communication, and organizational skills.
Comfortable balancing customer-facing work with digital/creative projects.
Flexible, creative, and able to work independently or collaboratively.
Work Schedule This is a full-time position with 20 hours per week in-store and 20 hours per week in marketing. Nights and weekends are required as needed.
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Overview The Marketing Coordinator & Retail Associate position is a hybrid role that combines boutique retail service with digital marketing support for the Gage Lake Life Store. This individual will play a key part in creating exceptional customer experiences in-store while also supporting content creation, social media, email campaigns, and marketing analytics. This full-time position will pay $18-20 per hour based on experience.
About Gage Marine Gage Marine Corporation includes Gage Marine Boat Sales and Service, Lake Geneva Cruise Line, PIER 290 Restaurant, Lake Life Catering, and the Lake Life Store. Founded in 1873, our family of businesses brings the spirit of the lake life to locals and visitors across Wisconsin. We have locations in Delavan, Fontana, Green Lake, Lake Geneva, Minocqua, and Williams Bay. Lake Life Begins with Gage.
About The Lake Life Store At Gage Marine, we believe that everyone deserves a taste of the "Lake Life". Our Lake Life Store embodies this spirit through apparel and home décor, capturing memories of Lake Geneva.
Responsibilities
In-Store Retail: Greet and assist customers with product selection, styling advice, and gift recommendations.
Operate the cash register, process transactions, and manage returns/exchanges.
Maintain store appearance and merchandising standards.
Deliver a friendly, boutique shopping experience that reflects the Lake Life brand.
Co-manage the store’s third-party sales platform (Poshmark), including content capture/upload, listing creation, follow-up with interactions, packing and shipping, inventory reports, and coordination with the accounting team as items sell.
Social Media & Content Creation: plan and execute photoshoots with Lake Life Store Buyers; balance product and lifestyle-focused images; assist with shot lists and mood boards; prep merchandise for photoshoots; coordinate with volunteer models and manage post-production content for social channels; edit content for Instagram, Facebook, and other platforms; schedule and publish posts with management approval; maintain a monthly content calendar; engage with followers and partners.
Photo and Video Editing: edit and format content to maintain brand guidelines; perform color correction, cropping, resizing, and retouching; use Adobe Photoshop, Lightroom, Premiere Pro, or Final Cut Pro.
Digital Marketing: write blogs for SEO, build and send email campaigns using Klaviyo, update Shopify product listings, and assist with copywriting and graphic design for web and social media.
Analytics & Marketing Support: track and report on social media, email, and website performance; provide insights to improve engagement and sales; support the marketing team with additional projects as capacity allows.
Events & Community Engagement: assist with the setup, promotion, and execution of store and community events; capture live content for social media; represent the Lake Life Store brand professionally.
Digital Asset Management & Cataloging: organize and maintain a robust photo and video library; implement tagging systems; ensure proper archiving and storage of digital files.
Marketing Support: collaborate with the marketing team on content strategy and adapt content for websites, social media, and email marketing.
Qualifications
Retail, customer service, or boutique experience preferred.
Motivation to capture high-quality photos and videos and create outstanding marketing content for Lake Life Store.
Strong skills in social media, photo/video editing, and content creation; 2+ years of social media/digital marketing experience.
Familiarity with Shopify, Klaviyo, Canva, or Adobe Creative Suite is a plus.
Excellent writing, communication, and organizational skills.
Comfortable balancing customer-facing work with digital/creative projects.
Flexible, creative, and able to work independently or collaboratively.
Work Schedule This is a full-time position with 20 hours per week in-store and 20 hours per week in marketing. Nights and weekends are required as needed.
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