Shake Shack
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Social Media Content Specialist
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Shake Shack . Overview
Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack’s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media. This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed with a keen eye for great creative and a constant stream of innovative ideas. They’re a hard-worker, creative problem solver, and a multi-tasker who will meet deadlines in a fast-paced environment. Excellent verbal and written communication skills and impeccable attention to detail are required. Key Responsibilities
Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture Lead execution of in-house and off-site photo and video shoots Manage a team of freelance content creators Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack Work with community manager to source relevant user-generated content and stories Perform administrative work such as invoicing and budget tracking as needed Skills & Knowledge
Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas Can be comfortable behind and in front of the camera Ability to capture and edit photo and video content for social media Strong knowledge of native social platform editing capabilities as well as editing tools and software Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences Obsessed with emerging platforms, digital culture, trends and technology Familiarity with social media tools (e.g., Sprout Social) Experience
Bachelor’s degree 1-3 years of social media/content marketing experience Experience with social media content creation from concepting to execution Experience writing high-quality copy across multiple media types – including social media and blogs Benefits At Shake Shack
Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance Employer Paid Life and Disability Insurance 401k Plan with Company Match Paid Time Off Paid Parental Leave Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts Development and Growth Opportunities Eligibility criteria applies Pay Range - $78,087.50 - $100,462.50 About Shake Shack: Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
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Social Media Content Specialist
role at
Shake Shack . Overview
Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack’s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media. This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed with a keen eye for great creative and a constant stream of innovative ideas. They’re a hard-worker, creative problem solver, and a multi-tasker who will meet deadlines in a fast-paced environment. Excellent verbal and written communication skills and impeccable attention to detail are required. Key Responsibilities
Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture Lead execution of in-house and off-site photo and video shoots Manage a team of freelance content creators Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack Work with community manager to source relevant user-generated content and stories Perform administrative work such as invoicing and budget tracking as needed Skills & Knowledge
Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas Can be comfortable behind and in front of the camera Ability to capture and edit photo and video content for social media Strong knowledge of native social platform editing capabilities as well as editing tools and software Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences Obsessed with emerging platforms, digital culture, trends and technology Familiarity with social media tools (e.g., Sprout Social) Experience
Bachelor’s degree 1-3 years of social media/content marketing experience Experience with social media content creation from concepting to execution Experience writing high-quality copy across multiple media types – including social media and blogs Benefits At Shake Shack
Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance Employer Paid Life and Disability Insurance 401k Plan with Company Match Paid Time Off Paid Parental Leave Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts Development and Growth Opportunities Eligibility criteria applies Pay Range - $78,087.50 - $100,462.50 About Shake Shack: Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
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