Digital Marketing Specialist | Creative Agency

Digital Marketing Specialist | Creative Agency Overview Tribu is looking for a Digital Marketing Strategist with a paid media focus who loves performance marketing and knows how to make ads that drive real results, not just impressions. In this role, you’ll develop, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and more. You’ll manage ad budgets, refine targeting, test creatives, and prove ROI with data-backed insights. This role is hands-on: you’ll spend part of your time executing media buys and the rest leading strategy, building full-funnel campaigns, and collaborating with our creative team to bring big ideas to life.

If you’re passionate about making every dollar work harder, love experimenting with new tactics, and thrive in a fast-paced, creative environment, you’ll fit right in.

What You’ll Do

Own and lead paid media strategies for multiple brands across Google, Meta (FB/IG), LinkedIn, and Pinterest.

Build full-funnel campaigns: develop media plans, define target audiences, write ad copy, and create briefs for landing pages, social, and digital ads.

Execute campaigns directly: manage media buying, monitor pacing, analyze performance, and optimize in real time for ROAS and conversions.

Report on results: deliver insights and clear next steps to partners and your team.

Manage ad budgets from $3K to $50K+ per month.

Set up and manage conversion tracking using Google Analytics, Tag Manager, HubSpot, and other tools.

Collaborate with design, social, and content teams to align paid and organic strategies.

Support other digital channels like email (Klaviyo, Mailchimp) and SEO as needed.

Qualifications

You know your way around

Google Ads, Meta Ads Manager, LinkedIn Ads, and Pinterest Ads .

You can write

clear, compelling ad copy

that gets people to click.

You’re

data-driven

and comfortable making decisions from dashboards, reports, and conversion data.

You’re confident managing budgets of different sizes and making optimizations that move the needle.

You thrive in

fast-paced, multi-brand environments

and keep projects organized.

You can explain your results and recommendations clearly to both teammates and partners.

You understand the basics of email, SEO, and content marketing, even if paid is your specialty.

Tools You’ll Use What It’s Like at Tribu We move fast. We care deeply. We work smart. And we believe in the power of creativity backed by data. If you’re passionate about growth, unafraid to try new things, and looking for a team that feels like a tribe, you’ll love it here.

Requirements

Strong skills in paid media strategy and campaign execution

Proven ability to manage ad budgets and improve performance across platforms

Analytical mindset with experience turning data into insights

Based in San Antonio, TX (or open to relocation)

Prior agency experience is a plus, not a must

Before You Apply We value passion, curiosity, and a deep hunger to learn and grow in this field and at Tribu.

Tribu moves fast. Deadlines don’t wait, and neither do we. We’re a high-energy team juggling multiple projects every day. If you thrive in a fast-paced, always-on environment, you might be our kind of people.

Curiosity is where it all starts, and we love that. But we’re also a place where passion meets purpose. Whether you’re newer to advertising or more experienced, what matters most is that you’re serious about growing in this space. We’re big believers in the power of long-term relationships, with our team, our partners, and the work we do. If you\'re looking to build something meaningful and lasting, we’re probably your kind of people.

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