ServiceNow
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. ServiceNow stands as a global market leader delivering AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform connects people, systems, and processes to empower organizations to work smarter, faster, and better. Join us as we pursue our purpose to make the world work better for everyone.
Overview People Experience Activation Director
serves as the outbound product leader for Global People’s portfolio of employee-facing products and experiences. This role ensures that every product designed and delivered by HR Product Teams achieves broad adoption, measurable impact, and continuous improvement. You will lead the go-to-market and activation strategy for new and enhanced products across the employee lifecycle—connecting technical readiness with human adoption. Working in close partnership with DT’s Product Activation team, you’ll ensure seamless launches, clear storytelling, and sustained engagement that improves the way employees and leaders experience work every day.
Responsibilities
Activation Strategy & Planning
Own the end-to-end activation lifecycle for assigned HR products—from early readiness through sustained adoption
Define clear success criteria, OKRs, and KPIs tied to experience, utilization, and business outcomes
Segment audiences and tailor activation approaches for employees, managers, leaders, and People teams
Collaborate with People Analytics to measure adoption, satisfaction, and impact through dashboards and the AI Control Tower
Go-to-Market & Launch Enablement
Co-create positioning, narratives, and value stories that connect product capabilities to real business needs
Lead launch readiness in partnership with Product Managers, DT, and Communications—integrating messaging, training, and support experiences
Ensure launches are AI-ready and include clear guidance for responsible and effective AI use
Maintain a unified activation calendar with DT Product Activation for synchronized enterprise releases
Adoption & Engagement
Drive early adoption and sustained engagement through campaigns, champions, and community programs
Leverage behavioral data and feedback to optimize engagement tactics and close adoption gaps
Partner with regional HR teams to adapt activation for local context and culture
Establish and manage a network of Leader Advocates and Product Champions to amplify usage
Feedback, Insights & Continuous Improvement
Lead structured feedback loops with employees, leaders, and People Support to surface product experience insights
Combine employee sentiment with system analytics to produce actionable insights for Product Managers and COEs
Facilitate post-launch retrospectives to codify lessons learned and inform future releases
Maintain real-time adoption dashboards and share progress in People Portfolio reviews
Partnership & Governance
Operate in a dual activation model with DT—DT owns platform readiness; HR owns human adoption and experience outcomes
Represent HR Product in the enterprise release council and ensure consistent cross-functional alignment
Partner with the AI Steering Committee and AI Enablement Team to track adoption, quality, and responsible use of AI-driven products
Build trusted relationships across COEs, HRBPs, and business leaders to sustain momentum and drive continuous improvement
What Success Looks Like
≥ 70% active use of new HR products within 90 days of launch
Documented uplift in employee experience metrics (eNPS, satisfaction, task completion time)
Clear linkage between product adoption and business or people outcomes (productivity, engagement, retention)
Demonstrated continuous improvement velocity—insights acted on each quarter
Recognized by peers as a model for product-led change management and enablement
Qualifications
8+ years of experience in Product Marketing, Product Operations, Employee Experience, or Change Enablement—preferably in a global, technology-driven enterprise
Proven success in driving adoption and lifecycle management of HR or EX products
Strong ability to translate technical capabilities into compelling, human-centered stories
Data-literate and comfortable managing dashboards, analytics, and adoption metrics
Exceptional stakeholder management and communication skills; proven success influencing across HR, IT, and business leadership
Experience with AI-enabled HR solutions or digital adoption platforms preferred
Growth mindset and passion for building the connective tissue between technology, people, and purpose
Why This Role Matters Global People is transforming how HR operates—moving from service delivery to a product-led, AI-enabled operating model. People Experience Activation is the outward-facing engine of that change: ensuring every HR product we build is understood, adopted, and loved by the people it serves. You’ll help shape the blueprint for what “Customer Zero” looks like inside ServiceNow—an HR function that designs like a product team, launches like a startup, and continuously learns like an AI-native enterprise.
Additional Information Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories assigned to ServiceNow employees depending on the nature of work and location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
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Overview People Experience Activation Director
serves as the outbound product leader for Global People’s portfolio of employee-facing products and experiences. This role ensures that every product designed and delivered by HR Product Teams achieves broad adoption, measurable impact, and continuous improvement. You will lead the go-to-market and activation strategy for new and enhanced products across the employee lifecycle—connecting technical readiness with human adoption. Working in close partnership with DT’s Product Activation team, you’ll ensure seamless launches, clear storytelling, and sustained engagement that improves the way employees and leaders experience work every day.
Responsibilities
Activation Strategy & Planning
Own the end-to-end activation lifecycle for assigned HR products—from early readiness through sustained adoption
Define clear success criteria, OKRs, and KPIs tied to experience, utilization, and business outcomes
Segment audiences and tailor activation approaches for employees, managers, leaders, and People teams
Collaborate with People Analytics to measure adoption, satisfaction, and impact through dashboards and the AI Control Tower
Go-to-Market & Launch Enablement
Co-create positioning, narratives, and value stories that connect product capabilities to real business needs
Lead launch readiness in partnership with Product Managers, DT, and Communications—integrating messaging, training, and support experiences
Ensure launches are AI-ready and include clear guidance for responsible and effective AI use
Maintain a unified activation calendar with DT Product Activation for synchronized enterprise releases
Adoption & Engagement
Drive early adoption and sustained engagement through campaigns, champions, and community programs
Leverage behavioral data and feedback to optimize engagement tactics and close adoption gaps
Partner with regional HR teams to adapt activation for local context and culture
Establish and manage a network of Leader Advocates and Product Champions to amplify usage
Feedback, Insights & Continuous Improvement
Lead structured feedback loops with employees, leaders, and People Support to surface product experience insights
Combine employee sentiment with system analytics to produce actionable insights for Product Managers and COEs
Facilitate post-launch retrospectives to codify lessons learned and inform future releases
Maintain real-time adoption dashboards and share progress in People Portfolio reviews
Partnership & Governance
Operate in a dual activation model with DT—DT owns platform readiness; HR owns human adoption and experience outcomes
Represent HR Product in the enterprise release council and ensure consistent cross-functional alignment
Partner with the AI Steering Committee and AI Enablement Team to track adoption, quality, and responsible use of AI-driven products
Build trusted relationships across COEs, HRBPs, and business leaders to sustain momentum and drive continuous improvement
What Success Looks Like
≥ 70% active use of new HR products within 90 days of launch
Documented uplift in employee experience metrics (eNPS, satisfaction, task completion time)
Clear linkage between product adoption and business or people outcomes (productivity, engagement, retention)
Demonstrated continuous improvement velocity—insights acted on each quarter
Recognized by peers as a model for product-led change management and enablement
Qualifications
8+ years of experience in Product Marketing, Product Operations, Employee Experience, or Change Enablement—preferably in a global, technology-driven enterprise
Proven success in driving adoption and lifecycle management of HR or EX products
Strong ability to translate technical capabilities into compelling, human-centered stories
Data-literate and comfortable managing dashboards, analytics, and adoption metrics
Exceptional stakeholder management and communication skills; proven success influencing across HR, IT, and business leadership
Experience with AI-enabled HR solutions or digital adoption platforms preferred
Growth mindset and passion for building the connective tissue between technology, people, and purpose
Why This Role Matters Global People is transforming how HR operates—moving from service delivery to a product-led, AI-enabled operating model. People Experience Activation is the outward-facing engine of that change: ensuring every HR product we build is understood, adopted, and loved by the people it serves. You’ll help shape the blueprint for what “Customer Zero” looks like inside ServiceNow—an HR function that designs like a product team, launches like a startup, and continuously learns like an AI-native enterprise.
Additional Information Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories assigned to ServiceNow employees depending on the nature of work and location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
#J-18808-Ljbffr