Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Jacksonville, Florida, United States, 32290
Senior Machine Learning Engineer, Ad Performance
Join Launch Potato as a
Senior Machine Learning Engineer, Ad Performance . WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the discovery and conversion company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote?first team spanning over 15 countries, weve built a high?growth, high?performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. We turn audience attention into action through data, machine learning, and relentless optimization. If youre a Machine Learning Engineer who bridges technical expertise and business acumen, thrives in building scalable, reliable systems that move revenue, and enjoys collaborating globally, we want you. COMPENSATION
$165,000 - $215,000 per year, paid semi?monthly. MUST HAVE 5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem?solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills
YOUR ROLE
Your mission is to elevate Launch Potatos advertising performance by building scalable, production?ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. OUTCOMES
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting?edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real?time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
Collaborate with global teams across product, data, and engineering to launch high?impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
COMPETENCIES
Impact?Oriented: Align ML systems to business outcomes and measure what matters Technical Builder: Write clean, production?ready code and architect scalable systems Collaborative: Work seamlessly with global teams and communicate complex ideas clearly Resilient & Determined: Overcome challenges and drive projects through to impact Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising Analytical Problem?Solver: Break down complex systems and find data?driven solutions
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit?sharing bonus, and competitive benefits. Launch Potato is a performance?driven company, so future increases will be based on company and personal performance, not annual cost?of?living adjustments. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. #J-18808-Ljbffr
Join Launch Potato as a
Senior Machine Learning Engineer, Ad Performance . WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the discovery and conversion company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology. Headquartered in South Florida with a remote?first team spanning over 15 countries, weve built a high?growth, high?performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US?
At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. We turn audience attention into action through data, machine learning, and relentless optimization. If youre a Machine Learning Engineer who bridges technical expertise and business acumen, thrives in building scalable, reliable systems that move revenue, and enjoys collaborating globally, we want you. COMPENSATION
$165,000 - $215,000 per year, paid semi?monthly. MUST HAVE 5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem?solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills
YOUR ROLE
Your mission is to elevate Launch Potatos advertising performance by building scalable, production?ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. OUTCOMES
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting?edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real?time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
Collaborate with global teams across product, data, and engineering to launch high?impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
COMPETENCIES
Impact?Oriented: Align ML systems to business outcomes and measure what matters Technical Builder: Write clean, production?ready code and architect scalable systems Collaborative: Work seamlessly with global teams and communicate complex ideas clearly Resilient & Determined: Overcome challenges and drive projects through to impact Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising Analytical Problem?Solver: Break down complex systems and find data?driven solutions
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit?sharing bonus, and competitive benefits. Launch Potato is a performance?driven company, so future increases will be based on company and personal performance, not annual cost?of?living adjustments. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics. #J-18808-Ljbffr