Launch Potato
Senior Machine Learning Engineer, Ad Performance
Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a remote‑first team spanning over 15 countries, Launch Potato is a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
About Us We are the discovery and conversion company whose mission is to connect consumers with the world’s leading brands through data‑driven content and technology.
Why Join Us At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. We turn audience attention into action through data, machine learning, and relentless optimization.
Compensation Base salary: $165,000 – $215,000 per year, paid semi‑monthly. The package also includes profit‑sharing, bonus, and competitive benefits.
Required Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems
Proven experience optimizing ad performance using both mature models and emerging ML technologies
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
Strong analytical problem‑solving skills with a proven track record of delivering measurable results
Excellent communication, teamwork, and project‑management skills
Your Role Your mission: Elevate Launch Potato’s advertising performance by building scalable, production‑ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
Collaborate with global teams across product, data, and engineering to launch high‑impact ad features
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
Competencies
Impact‑Oriented: Align ML systems to business outcomes and measure what matters
Technical Builder: Write clean, production‑ready code and architect scalable systems
Collaborative: Work seamlessly with global teams and communicate complex ideas clearly
Resilient & Determined: Face challenges and drive projects through to impact
Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising
Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Engineering and Information Technology; Advertising Services
Equal Employment Opportunity We are a proud Equal Employment Opportunity company that values diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, expression, age, veteran status, disability, or any other legally protected characteristic.
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About Us We are the discovery and conversion company whose mission is to connect consumers with the world’s leading brands through data‑driven content and technology.
Why Join Us At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. We turn audience attention into action through data, machine learning, and relentless optimization.
Compensation Base salary: $165,000 – $215,000 per year, paid semi‑monthly. The package also includes profit‑sharing, bonus, and competitive benefits.
Required Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems
Proven experience optimizing ad performance using both mature models and emerging ML technologies
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
Strong analytical problem‑solving skills with a proven track record of delivering measurable results
Excellent communication, teamwork, and project‑management skills
Your Role Your mission: Elevate Launch Potato’s advertising performance by building scalable, production‑ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
Collaborate with global teams across product, data, and engineering to launch high‑impact ad features
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
Competencies
Impact‑Oriented: Align ML systems to business outcomes and measure what matters
Technical Builder: Write clean, production‑ready code and architect scalable systems
Collaborative: Work seamlessly with global teams and communicate complex ideas clearly
Resilient & Determined: Face challenges and drive projects through to impact
Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising
Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Engineering and Information Technology; Advertising Services
Equal Employment Opportunity We are a proud Equal Employment Opportunity company that values diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, expression, age, veteran status, disability, or any other legally protected characteristic.
#J-18808-Ljbffr