Denodo Technologies, Inc.
Senior Customer Marketing Manager
Denodo Technologies, Inc., Palo Alto, California, United States, 94306
Senior Customer Marketing Manager
Job Category: Marketing
Denodo is a leader in data management. The award‑winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self‑service BI, data science, hybrid/multi‑cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid‑market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com.
We are a fast‑growing, international organization with teams across four continents and we work with cutting‑edge technology, but that’s not all we have to offer. At Denodo, we are like a family and it is of the utmost importance that we help support your professional growth every step of the way.
Job Description Denodo is looking for a smart, experienced, and highly motivated customer marketer to join the expanding product and customer marketing team. You will be responsible for customer marketing initiatives for the Americas. This will include acting as a champion for strategic customers and their success stories, and converting those stories into compelling content.
Salary range between 170,000 and 180,000 USD.
Job Responsibilities & Duties Customer Marketing Work with regional sales and customer success teams to identify lighthouse customer accounts, and work with the customer to:
Build relationships at an executive or business sponsor level, and understand how their use of the Denodo Platform led to meaningful business outcomes.
Capture their use cases and convert into compelling content, including written success stories, blogs, presentations and customer testimonials, both for internal consumption (such as sales enablement), external (both digital and in‑person), and partner‑facing (joint success stories for partner enablement).
Engage in various outbound marketing activities such as speaking slots at tradeshows, Denodo events and joint partner events, interviews with media and participation in customer‑win press releases.
Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner PeerInsights, Forrester Waves and others.
Encourage participation and contribution to Denodo user groups and customer meetups, both online and regionally across North America.
Encourage participation and contribution to Denodo’s Product Advisory Council (PAC) and other customer feedback opportunities.
Product Marketing Leverage deep understanding of customer use cases to contribute towards:
Positioning and Messaging: Understanding Denodo’s position and differentiation in the market, and contributing compelling use‑case‑focused content at both business and technical levels.
Demand Generation: Working with our demand generation team and contributing towards webinars, tradeshows and events, and top‑of‑funnel messaging highlighting our customer success stories.
Content Creation: Creating and maintaining marketing solution briefs and case studies highlighting our success stories.
Partner Marketing Support: Working with regional partners to highlight joint customer wins and success stories.
AR and PR Support: Collaborating with marketing communications team and supporting regional analyst and press relationships.
Sales Enablement: Developing sales tools including enablement presentations, solution selling sheets, and sales plays, highlighting our customer success stories.
Social Evangelism: In support with social marketing team, writing blogs and social posts, and participating in podcasts and other social community building activities, to highlight key customer use cases and success stories.
Desired Skills & Experience
BA/BS degree, preferably in a computer‑related field. MBA a plus.
7+ years of experience in customer marketing and/or product marketing with a focus on data integration, data management, or data analytics in the enterprise sector.
Significant experience with customer marketing activities, including building relationships with senior stakeholders, and understanding their use cases and authoring compelling content that captures those use cases.
Outstanding written and verbal communication skills - writing various types of collateral with demonstrated ability to write product literature, customer case studies, and white papers.
Excellent presentation skills are essential.
Ability to manage deliverables in a dynamic and agile environment. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
Strong analytical and synthesizing skills to translate technical content into value‑based messages.
Knowledge of and experience working with demand generation, product management, customer success teams, partner marketing, digital marketing, and creative marketing.
Able to effectively communicate with remote teams in an international and cross‑functional environment.
Available to travel, both domestically and internationally (20% or less per month).
Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by applicable law. Denodo will provide reasonable accommodation to employees who have protected disabilities in accordance with applicable law.
Nearest Major Market: San Jose Nearest Secondary Market: Palo Alto
#J-18808-Ljbffr
Denodo is a leader in data management. The award‑winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self‑service BI, data science, hybrid/multi‑cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid‑market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com.
We are a fast‑growing, international organization with teams across four continents and we work with cutting‑edge technology, but that’s not all we have to offer. At Denodo, we are like a family and it is of the utmost importance that we help support your professional growth every step of the way.
Job Description Denodo is looking for a smart, experienced, and highly motivated customer marketer to join the expanding product and customer marketing team. You will be responsible for customer marketing initiatives for the Americas. This will include acting as a champion for strategic customers and their success stories, and converting those stories into compelling content.
Salary range between 170,000 and 180,000 USD.
Job Responsibilities & Duties Customer Marketing Work with regional sales and customer success teams to identify lighthouse customer accounts, and work with the customer to:
Build relationships at an executive or business sponsor level, and understand how their use of the Denodo Platform led to meaningful business outcomes.
Capture their use cases and convert into compelling content, including written success stories, blogs, presentations and customer testimonials, both for internal consumption (such as sales enablement), external (both digital and in‑person), and partner‑facing (joint success stories for partner enablement).
Engage in various outbound marketing activities such as speaking slots at tradeshows, Denodo events and joint partner events, interviews with media and participation in customer‑win press releases.
Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner PeerInsights, Forrester Waves and others.
Encourage participation and contribution to Denodo user groups and customer meetups, both online and regionally across North America.
Encourage participation and contribution to Denodo’s Product Advisory Council (PAC) and other customer feedback opportunities.
Product Marketing Leverage deep understanding of customer use cases to contribute towards:
Positioning and Messaging: Understanding Denodo’s position and differentiation in the market, and contributing compelling use‑case‑focused content at both business and technical levels.
Demand Generation: Working with our demand generation team and contributing towards webinars, tradeshows and events, and top‑of‑funnel messaging highlighting our customer success stories.
Content Creation: Creating and maintaining marketing solution briefs and case studies highlighting our success stories.
Partner Marketing Support: Working with regional partners to highlight joint customer wins and success stories.
AR and PR Support: Collaborating with marketing communications team and supporting regional analyst and press relationships.
Sales Enablement: Developing sales tools including enablement presentations, solution selling sheets, and sales plays, highlighting our customer success stories.
Social Evangelism: In support with social marketing team, writing blogs and social posts, and participating in podcasts and other social community building activities, to highlight key customer use cases and success stories.
Desired Skills & Experience
BA/BS degree, preferably in a computer‑related field. MBA a plus.
7+ years of experience in customer marketing and/or product marketing with a focus on data integration, data management, or data analytics in the enterprise sector.
Significant experience with customer marketing activities, including building relationships with senior stakeholders, and understanding their use cases and authoring compelling content that captures those use cases.
Outstanding written and verbal communication skills - writing various types of collateral with demonstrated ability to write product literature, customer case studies, and white papers.
Excellent presentation skills are essential.
Ability to manage deliverables in a dynamic and agile environment. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
Strong analytical and synthesizing skills to translate technical content into value‑based messages.
Knowledge of and experience working with demand generation, product management, customer success teams, partner marketing, digital marketing, and creative marketing.
Able to effectively communicate with remote teams in an international and cross‑functional environment.
Available to travel, both domestically and internationally (20% or less per month).
Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by applicable law. Denodo will provide reasonable accommodation to employees who have protected disabilities in accordance with applicable law.
Nearest Major Market: San Jose Nearest Secondary Market: Palo Alto
#J-18808-Ljbffr