T-Mobile
Senior Digital Channel Manager – Broadband
T-Mobile, Overland Park, Kansas, United States, 66213
Senior Digital Channel Manager – Broadband
Join T‑Mobile as a senior digital channel manager responsible for driving broadband growth across all digital ecosystems. This role leads the strategy, execution, and performance of digital acquisition channels—both assisted and unassisted—while collaborating closely with product, marketing, BI, technology, and sales teams.
What You’ll Do
Own the digital commercial channel strategy: lead the roadmap for broadband sales across T‑Mobile.com, MetrobyT‑Mobile.com, myTMO, app, and third‑party digital partners.
Drive growth: optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
Integrate assisted and unassisted flows: partner with inbound and outbound sales channels to deliver seamless hand‑offs and omnichannel continuity.
Lead digital capability development: work cross‑functionally to improve targeting, personalization, measurement, and offer presentation.
Deliver channel performance: track and report on acquisition KPIs, conversion rates, and QGP delivery, highlighting risks and opportunities weekly to leadership and partners.
Commercialize broadband campaigns: ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
Champion customer experience: surface insights and advocate for simplification, speed, and self‑service improvements.
Collaborate cross‑functionally: partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
What You’ll Bring
7+ years in channel enablement, marketing operations, or program management—ideally in telecom, tech, or consumer services.
Proven success driving acquisition performance through digital sales and omnichannel integration.
Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
Experience working closely with cross‑functional partners across Product, Tech, Marketing, and Care.
Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
Hands‑on experience managing digital campaigns, conversion optimization, and customer journey improvements.
Bachelor’s degree required; Master’s preferred.
Why T‑Mobile? At T‑Mobile, employees receive a competitive base salary, an annual bonus, 401(k) matching, stock grant, and comprehensive benefits including medical, dental, vision, paid time off, and more. Base pay range for this role is $109,300 – $197,200 with a target corporate bonus of 20%.
T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity, national origin, or any other protected status. If you need a reasonable accommodation during the application or interview process, please email ApplicantAccommodation@t-mobile.com.
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What You’ll Do
Own the digital commercial channel strategy: lead the roadmap for broadband sales across T‑Mobile.com, MetrobyT‑Mobile.com, myTMO, app, and third‑party digital partners.
Drive growth: optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
Integrate assisted and unassisted flows: partner with inbound and outbound sales channels to deliver seamless hand‑offs and omnichannel continuity.
Lead digital capability development: work cross‑functionally to improve targeting, personalization, measurement, and offer presentation.
Deliver channel performance: track and report on acquisition KPIs, conversion rates, and QGP delivery, highlighting risks and opportunities weekly to leadership and partners.
Commercialize broadband campaigns: ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
Champion customer experience: surface insights and advocate for simplification, speed, and self‑service improvements.
Collaborate cross‑functionally: partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
What You’ll Bring
7+ years in channel enablement, marketing operations, or program management—ideally in telecom, tech, or consumer services.
Proven success driving acquisition performance through digital sales and omnichannel integration.
Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
Experience working closely with cross‑functional partners across Product, Tech, Marketing, and Care.
Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
Hands‑on experience managing digital campaigns, conversion optimization, and customer journey improvements.
Bachelor’s degree required; Master’s preferred.
Why T‑Mobile? At T‑Mobile, employees receive a competitive base salary, an annual bonus, 401(k) matching, stock grant, and comprehensive benefits including medical, dental, vision, paid time off, and more. Base pay range for this role is $109,300 – $197,200 with a target corporate bonus of 20%.
T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity, national origin, or any other protected status. If you need a reasonable accommodation during the application or interview process, please email ApplicantAccommodation@t-mobile.com.
#J-18808-Ljbffr