Replit
Base pay range
$215,000.00/yr - $300,000.00/yr Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. About the role
We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams, enterprises) audiences. This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes. Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools.
Key Responsibilities
Multi-Channel Growth Strategy: Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the needs of individual creators vs. institutional buyers Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels Identify, test, and scale new acquisition channels Develop channel-specific strategies that speak to different creator personas
Performance Marketing & Analytics: Launch and optimize global paid acquisition campaigns with significant budget responsibility Build and refine attribution models for multi-touch journeys Partner with data science and engineering teams to implement measurement frameworks Develop testing frameworks for creative, messaging, and landing page optimization across diverse creator segments
Lifecycle Marketing & Retention: Design and execute lifecycle programs guiding creators from their first experiences to advanced AI-assisted app deployment Build automated nurture sequences for different learning paths Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns Create expansion campaigns to help individual creators discover team features and enterprise capabilities
Cross-Functional Growth Operations: Collaborate with product teams to identify growth opportunities; partner with engineering on growth infrastructure and experimentation frameworks; work with sales and customer success to align leads with processes; support content and community teams with data-driven insights
Required skills and experience
7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies Proven track record scaling paid acquisition channels with budgets of $1M+ annually Experience marketing to both consumer and business audiences Background working with complex, multi-stakeholder buying environments
Bonus Points :
Experience marketing developer tools, coding education platforms, or AI-powered software Background in growth at companies with both a PLG and SLG motion Experience with community-driven growth, creator marketing, or developer advocacy Understanding of AI/ML products and emerging technology categories Track record implementing account-based marketing for technical B2B audiences
What we value
Problem-solving mindset: Approach complex operational challenges systematically and devise effective solutions Self-directed and autonomous: Capable of working independently while collaborating with cross-functional teams Strong communication skills: Explain complex technical concepts to both technical and non-technical audiences Continuous learning: Stay current with industry best practices and new technologies Focus on automation: Build self-healing systems and automate repetitive tasks
Full-Time Employee Benefits Include
Competitive Salary & Equity 401(k) Program Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Commuter Benefits Monthly Wellness Stipend Autonomous Work Environment In Office Setup Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In Office Amenities
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
This is a full-time role that can be held from our Foster City, CA office. The hybrid role has an in-office requirement of Monday, Wednesday, and Friday.
Compensation Range: $215K - $300K
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$215,000.00/yr - $300,000.00/yr Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. About the role
We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams, enterprises) audiences. This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes. Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools.
Key Responsibilities
Multi-Channel Growth Strategy: Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the needs of individual creators vs. institutional buyers Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels Identify, test, and scale new acquisition channels Develop channel-specific strategies that speak to different creator personas
Performance Marketing & Analytics: Launch and optimize global paid acquisition campaigns with significant budget responsibility Build and refine attribution models for multi-touch journeys Partner with data science and engineering teams to implement measurement frameworks Develop testing frameworks for creative, messaging, and landing page optimization across diverse creator segments
Lifecycle Marketing & Retention: Design and execute lifecycle programs guiding creators from their first experiences to advanced AI-assisted app deployment Build automated nurture sequences for different learning paths Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns Create expansion campaigns to help individual creators discover team features and enterprise capabilities
Cross-Functional Growth Operations: Collaborate with product teams to identify growth opportunities; partner with engineering on growth infrastructure and experimentation frameworks; work with sales and customer success to align leads with processes; support content and community teams with data-driven insights
Required skills and experience
7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies Proven track record scaling paid acquisition channels with budgets of $1M+ annually Experience marketing to both consumer and business audiences Background working with complex, multi-stakeholder buying environments
Bonus Points :
Experience marketing developer tools, coding education platforms, or AI-powered software Background in growth at companies with both a PLG and SLG motion Experience with community-driven growth, creator marketing, or developer advocacy Understanding of AI/ML products and emerging technology categories Track record implementing account-based marketing for technical B2B audiences
What we value
Problem-solving mindset: Approach complex operational challenges systematically and devise effective solutions Self-directed and autonomous: Capable of working independently while collaborating with cross-functional teams Strong communication skills: Explain complex technical concepts to both technical and non-technical audiences Continuous learning: Stay current with industry best practices and new technologies Focus on automation: Build self-healing systems and automate repetitive tasks
Full-Time Employee Benefits Include
Competitive Salary & Equity 401(k) Program Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Commuter Benefits Monthly Wellness Stipend Autonomous Work Environment In Office Setup Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In Office Amenities
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
This is a full-time role that can be held from our Foster City, CA office. The hybrid role has an in-office requirement of Monday, Wednesday, and Friday.
Compensation Range: $215K - $300K
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