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GT Independence

Marketing Assistant

GT Independence, Sturgis, Michigan, United States, 49091

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Marketing Assistant

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GT Independence .

Work for a company where you make a difference in people’s lives every day! At GT, we know that our people are at the heart of our success. If you love your work, enjoy collaboration, and want to learn, you’ve come to the right place! Let us help you discover a new passion for doing good in a growing industry.

Key Responsibilities

Assist in planning, execution, and tracking of marketing initiatives.

Support the coordination of campaigns and projects, ensuring timelines, budgets, and deliverables are met; maintain project documentation and follow up on action items.

Review and manage company social media pages for stakeholder engagement; monitor platforms, respond timely, maintain brand voice, track metrics, and suggest improvements.

Support the development of marketing materials—brochures, presentations, conference handouts, and other collateral—ensuring alignment with brand guidelines and optimization for print and digital.

Coordinate promotional events and digital marketing efforts—assist with event logistics, vendor communication, promotional activities; help implement email campaigns, paid ads, and other digital strategies.

Monitor and report on marketing performance metrics—collect and analyze data from campaigns, social media, and website analytics; prepare regular reports highlighting trends, successes, and areas for improvement.

Collaborate with internal teams and external vendors—work closely with sales and operations to ensure marketing initiatives support business goals; liaise with agencies and suppliers.

Assist with internal and external communications—draft and distribute internal newsletters, announcements, updates; assist with external communications to key stakeholders.

Education

High school diploma required; some post‑secondary marketing and communications education preferred.

Experience and Qualifications

1–2 years of experience with marketing, social media, and/or administrative support preferred.

Strong written and verbal communication skills.

Proficient in Microsoft Office and familiar with marketing tools such as Canva, Constant Contact, social media platforms, and SharePoint.

Excellent organizational skills with a creative mindset.

Adaptable and flexible in dynamic environments, with experience working on multiple projects concurrently.

Excellent decision‑making skills.

Work Environment

Work is performed in a typical office setting; employees may work individually or with various teams. Computer‑oriented work such as sitting and keyboarding is required.

GT Independence is a national, family‑owned organization and a trusted leader in personal and financial services for people in need of home and community‑based care throughout the country.

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